Publications

Program

Strategic Marketing for Driving Growth

Summary Strategic agility and an unyielding focus on growth are essential for the success of any organization, especially when new technologies such as generative AI are profoundly changing how businesses acquire, engage, and retain... View Details

January 28, 2023
Article

Will We Blame Self-Driving Cars? A New Study Finds That People Are Likely to Hold Autonomous Vehicles Liable for Accidents Even When They’re Not at Fault

By: Julian De Freitas

Keywords: Technological Innovation; Legal Liability; Trust; Perception; Auto Industry

Register to Read

18 Sep 2017
News

Private Equity for Cheapskates Like You

April 2018
Article

We Ask Men to Win & Women Not to Lose: Closing the Gender Gap in Startup Funding

By: Dana Kanze, Laura Huang, Mark Conley and E. Tory Higgins

Male entrepreneurs are known to raise higher levels of funding than their female counterparts, but the underlying mechanism for this funding disparity remains contested. Drawing upon Regulatory Focus Theory, we propose that the gap originates with a gender bias in the... View Details

Keywords: Business Startups; Finance; Gender; Prejudice and Bias

02 Apr 2021
Research & Ideas

Salary Negotiations: A Catch-22 for Women

The higher a woman rises through a company’s ranks, the more backlash she faces if she negotiates her salary assertively—a phenomenon that contributes to the wide gender gap in the C-suite, new research suggests. By analyzing data from more than 2,500 negotiators,... View Details

Keywords: by Kristen Senz

October 10, 2019
Article

The Case for the Public Option Over Medicare for All

By: Regina E. Herzlinger and Richard Boxer

How can the United States better control its health care costs and quality and still achieve universal coverage? The strongest choice is not Medicare for All, which would eliminate private insurance; it’s the public option, which would allow people to choose from... View Details

Keywords: Universal Health Coverage; Public Option; Medicare; Health Care and Treatment; Insurance; Cost Management; Quality; United States

Register to Read

March 2022
Teaching Note

Farfetch: Digital Transformation for Luxury Brands

By: Jill Avery and Sunil Gupta

Teaching Note for HBS Case No. 522-051. Farfetch, a global luxury technology platform and digital marketplace had been surfing the wave of digital transformation in the luxury fashion industry since 2008. While the company’s stock price and market valuation had... View Details

Keywords: Brand Management; Retailing; Two Sided Markets; SaaS; Online Marketing; Marketing; Marketing Channels; Brands and Branding; Luxury; Digital Transformation; E-commerce; Digital Marketing; Retail Industry; Fashion Industry; London; United Kingdom; Portugal

March 2017 (Revised May 2017)
Teaching Note

The Strategy Execution Series

By: Robert Simons and Jennifer Packard

This is the teaching note for the 15-module Strategy Execution series. New management tools and techniques are needed to implement strategy in the 21st century. Rapid innovation, entrepreneurial competitors, and increasingly demanding customers have radically altered... View Details

Keywords: Management Control Systems; Implementing Strategy; Strategy Execution; Performance Measurement; Profit Planning; Organization Design; Profitable Growth; Management Attention; Organizational Conflict; Job Design; Business Strategy; Management Systems; Entrepreneurship; Competition; Organizational Design; Performance Evaluation; Management Analysis, Tools, and Techniques

November 2023 (Revised May 2024)
Case

Kickstarter: Crowdfunding for the Arts

By: Rohit Deshpandé and Alexis Lefort

Kickstarter was a virtual crowdfunding platform and community that allowed creators of all kinds to raise funding for creative projects. The executive team was wrestling with a tension in its business model: the organization earned the majority of its revenue from... View Details

Keywords: Fundraising; Mission; Crowdfunding; Corporate Social Responsibility and Impact; Mission and Purpose; Philanthropy and Charitable Giving; Arts; Web Services Industry; United States

Program

Risk Management for Corporate Leaders—Virtual

takes a more comprehensive and strategic view of risk management. It provides frameworks and tools for senior leadership and corporate boards to strengthen your company's approach to managing both internal and external risks. You will... View Details

December 2012
Background Note

Are Daily Deals Good for Merchants?

By: Sunil Gupta, Timothy Keiningham, Ray Weaver and Luke Williams

In the relatively short time since Groupon was founded, the response to "daily deals"—services that promote businesses by marketing deeply discounted, pre-paid vouchers to an online subscriber base—has by all accounts been spectacular. Our evaluation of daily deals is... View Details

Keywords: Marketing; Technology; Business Strategy; Digital; Marketing Strategy; Web Services Industry

19 Dec 2013
News

Making the Case for Corporate Tax Reform

Article

Common Variants of the Oxytocin Receptor Gene Do Not Predict the Positive Mood Benefits of Prosocial Spending

By: Ashley V. Whillans, Lara B. Aknin, Colin Ross, Lihan Chen and Frances S. Chen

Who benefits most from helping others? Previous research suggests that common polymorphisms of the oxytocin receptor gene (OXTR) predict whether people behave generously and experience increases in positive mood in response to socially-focused experiences in daily... View Details

Keywords: Prosocial Behavior; Positivity; Behavior Genetics; Individual Differences; Behavior; Emotions; Genetics; Spending

December 2005 (Revised July 2006)
Case

Bunge: Poised for Growth

By: David E. Bell and Mary L. Shelman

As CEO of the world's largest oilseed processor, Alberto Weisser of Bunge must not only decide how quickly to expand in fast-growing markets of Eastern Europe and Asia, but also how best to leverage the firm's global footprint and leadership position. The firm is... View Details

Keywords: Customer Focus and Relationships; Trade; Global Strategy; Leadership; Growth Management; Management Style; Demand and Consumers; Supply Chain; Integration; Technology; Agriculture and Agribusiness Industry; Biotechnology Industry; Asia; Europe

February 2008 (Revised May 2009)
Case

The Center for Creative Leadership

By: Srikant M. Datar, David A. Garvin and Carin-Isabel Knoop

The Center for Creative Leadership (CCL) was founded in 1970 on the notion that leadership was not innate but could be learned. CCL evolved into one of the world's top leadership development organizations, involved in both research and program design and delivery. This... View Details

Keywords: Competency and Skills; Learning; Training; Leadership Development; Personal Characteristics

11 Nov 2012
News

Private Enterprise for Public Health

June 2010
Article

Change for Change's Sake

By: Freek Vermeulen, Phanish Puranam and Ranjay Gulati

No one disputes that firms have to make organizational changes when the business environment demands them. But the idea that a firm might want change for its own sake often provokes skepticism. Why inflict all that pain if you don't have to? That is a dangerous... View Details

Keywords: Interpersonal Communication; Innovation and Invention; Leading Change; Organizational Change and Adaptation; Organizational Structure; Creativity; Power and Influence; Adaptation

Article

Done but Not Published: The Dissertation Journeys of Roy J. Lewicki and J. Keith Murnighan

By: Shirli Kopelman, Anne L. Lytle, Cynthia S. Wang, Roy J. Lewicki, J. Keith Murnighan and Max Bazerman

This article explores the tumultuous path to publication that begins for many of us with trying to publish our dissertation. We invited Roy J. Lewicki and J. Keith Murnighan—the 2013 and 2015 recipients of the International Association for Conflict Management (IACM)... View Details

Keywords: Higher Education; Research; Personal Development and Career; Business Education; Education Industry; Publishing Industry