New Product Diffusion - Publications - Faculty & Research

2014
Article

Framework for China's Novel Sustainable Evaluation System Strategy

By: Robert G. Eccles and Peijun Duan

China’s sustainable development faces three challenges: first, the follow-up momentum of sustainable economic growth and economic transformation is insufficient; second, some resources and environment loads have reached their limits; third, some products affecting the... View Details

Keywords: Sustainable Development; Integrated Report; New Evaluation System; China

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April 2010
Teaching Note

New Balance Athletic Shoe, Inc. (TN)

By: Robert S. Huckman

Teaching Note for [606094]. View Details

Keywords: Mergers and Acquisitions; Production; Strategy; Performance Improvement; Brands and Branding; Networks; Management; Consolidation; Competition; Opportunities; Apparel and Accessories Industry

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30 May 2017
First Look

First Look at New Research and Ideas, May 30

pricing for first-exposure products on the site. Many in the industry have relied on years of experience and intuition to determine pricing—can Wilson provide new insights? Purchase this... View Details

Keywords: Sean Silverthorne

31 Jan 2017
First Look

First Look at New Research: January 31, 2017

Abstract—The Food and Drug Administration approves new medical devices after in-depth reviews of safety and effectiveness data. Some have advocated for shorter review times to encourage innovation. We evaluated whether regulatory review... View Details

Keywords: Carmen Nobel

02 Oct 2000
Research & Ideas

Networked Incubators: Hothouses of the New Economy

diffusion of new technologies. A networked incubator can provide tremendous value to a start-up team through connections that help forge crucial strategic partnerships, recruit highly talented people, and... View Details

Keywords: by Morten T. Hansen, Henry W. Chesbrough, Nitin Nohria & Donald N. Sull

14 Jan 2019
Op-Ed

These 4 CEOs Created a New Standard of Leadership

Four titans who defined a new era in business during the past decade recently concluded their terms: PepsiCo’s Indra Nooyi, Unilever’s Paul Polman, Mayo Clinic’s John Noseworthy, and US Bancorp’s Richard Davis. When they became CEOs, the... View Details

Keywords: by Bill George; Consumer Products; Consumer Products; Consumer Products; Consumer Products

02 May 2017
First Look

First Look at New Research: May 2, 2017

two new measures of bank productivity: one focused on deposit-taking productivity and one focused on asset productivity. We then use these measures to evaluate the cross-section of bank value. Both View Details

Keywords: Carmen Nobel

16 May 2017
First Look

First Look at New Ideas and Research, May 16

mathematics. Yet they often struggle to fit the profiles sought by employers. A growing number of companies, including SAP, Hewlett Packard Enterprise, and Microsoft, have reformed their HR processes in order to access neurodiverse talent—and are seeing View Details

Keywords: Re: Multiple Faculty

2017
Report

Room to Grow: Identifying New Frontiers for Apprenticeships

By: Joseph B. Fuller and Matthew Sigelman

In the United States, apprentices are employed in just 27 occupations, mostly in skilled, physical trades. An analysis of job postings data shows that extending apprenticeships to more occupations provides an opportunity to expand employment and close the middle skills... View Details

Keywords: Employment; Training; Competency and Skills; Personal Development and Career; United States

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08 Jul 2002
Research & Ideas

How to Fashion Your New E-Business Model

and infrastructure to launch new product lines or businesses, or enter new markets. Industrial Age business innovation's favored producers. The innovations included: Physical... View Details

Keywords: by Lynda M. Applegate

21 Nov 2017
First Look

First Look at New Research and Ideas, November 21, 2017

their boundaries and in their domestic economies only a subset of their production stages. A key decision facing firms worldwide is the extent of control to exert over the different segments of their View Details

Keywords: Sean Silverthorne

01 Aug 2017
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First Look at New Research and Ideas, August 1

alluring qualities of a brand without committing to it. We propose that brand flirting is exciting and that when consumers flirt with a brand other than their typically preferred brand in the same product category, they can transfer this... View Details

Keywords: Sean Silverthorne

September 2008
Case

Harrington Collection: Sizing Up the Active-Wear Market

By: Richard S. Tedlow and Heather Beckham

In the wake of slumping sales and sagging profit margins, a leading manufacturer and retailer of high-end women's apparel, Harrington Collection, must evaluate an opportunity to expand into the high-growth active-wear market. Sara Huey, Vice President of Strategic... View Details

Keywords: Breakeven Analysis; Product Introduction; Expansion; Consumer Behavior; Supply and Industry; Product Launch; Apparel and Accessories Industry

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September 2017 (Revised June 2019)
Case

Dianrong: Marketplace Lending, Blockchain, and 'The New Finance' in China

By: Christopher J. Malloy, Lauren H. Cohen and Anthony K. Woo

This case examines the strategic positioning of Dianrong, one of the largest online peer-to-peer (P2P) lending platforms in China, in its attempt to become a foundational player in the expansion of the FinTech sector in Asia. Dianrong had recently announced the... View Details

Keywords: Financing and Loans; Internet and the Web; Supply Chain; Finance; Innovation and Invention; Competition; Product Positioning; Strategy; Financial Services Industry; China

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17 Oct 2017
First Look

First Look at New Research and Ideas, October 17, 2017

responsibilities—including product management, marketing, growth, and sales—to help you figure out if you want to join a startup and what to expect if you do. You'll gain insight into how successful startups operate and learn to assess... View Details

Keywords: Sean Silverthorne

06 Feb 2018
First Look

First Look at New Research and Ideas: February 6, 2018

to demonstrate the full economic and social benefit of BD’s shared value initiatives. The competition for internal capital and the challenges of taking on new types of products meant that any shared value... View Details

24 Jan 2017
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First Look at New Research: January 24, 2017

By: Kerr, William R., and Ufuk Akcigit Abstract—We build a tractable growth model where multi-product incumbents invest in internal innovations to improve their existing products, while new entrants and incumbents invest in external... View Details

Keywords: Sean Silverthorne

22 Aug 2017
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First Look at New Research and Ideas, August 23

industrial production (Alfaro and Chen, 2014). Using a unique worldwide plant-level dataset that reports detailed location, ownership, and operation information for plants in over 100 countries, we construct a spatially continuous index... View Details

Keywords: Sean Silverthorne

July 2010
Case

Metabical: Positioning and Communications Strategy for a New Weight Loss Drug

By: John A. Quelch and Heather Beckham

Cambridge Sciences Pharmaceuticals (CSP) expects final approval for its revolutionary weight loss drug, Metabical. Metabical will be the only weight loss drug with FDA approval that is also clinically proven to be effective for moderately overweight people. Barbara... View Details

Keywords: Product Positioning; Marketing Communications; Product Launch; Consumer Behavior; Pharmaceutical Industry; United States

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