Publications

2011
Teaching Note

Juner New Materials: On the Road to IPO (TN)

By: F. Warren McFarlan, Donglin Xia, Ning Jia and Ziqian Zhao

Juner New Materials (Juner) is a private China-based company that develops, produces, and distributes modified plastic compounds. Founded in 1995 by female serial entrepreneur Xiaomin Chen, Juner has exhibited strong performance and growth potential in the past fifteen... View Details

Keywords: Emerging Markets; Entrepreneurship; Financial Statements; IPO; Valuation; Women Executives; China; Plastics; China

2020
Working Paper

Pioneer (Dis-)advantages in Markets for Technology

By: Moritz Fischer, Joachim Henkel and Ariel Dora Stern

This study sheds new light on first- and early-mover advantages in the context of product innovation. Research on this classic topic often assumes that each firm participates in the entirety of the innovation and commercialization process. However, a division of labor... View Details

Keywords: First-mover Advantage; Product; Innovation Strategy; Market Entry and Exit; Acquisition; Technology

SSRN

December 1999 (Revised October 2001)
Case

Introducing New Coke

On April 23, 1985, the Coca-Cola Co. announced a decision that would rock the world. The old Coke formula would be taken off the market and replaced with a smoother, sweeter taste. The reaction of the American people was immediate and violent, causing three months of... View Details

Keywords: Failure; Product Development; Brands and Branding; Manufacturing Industry; Food and Beverage Industry

01 Dec 2013
News

To Market, to Market

BLAVATNIK Photo courtesy of Blavatnik Family Foundation Universities are ripe with new advances in science and technology, and Harvard is no exception. But developing those findings into breakthrough... View Details

Keywords: Scientific Research and Development Services

12 PM – 1 PM EDT, 07 Oct 2015
Webinars: Career

Stand Out: How to Develop your Breakthrough Idea

Too many people believe that if they keep their heads down and work hard, they'll succeed. But that's simply not true anymore. In an increasingly competitive marketplace, ideas matterand it's become essential for both companies and individuals to innovate. In this... View Details

January 2013 (Revised November 2016)
Case

The New Carolina Initiative

By: Michael E. Porter and Jorge Ramirez-Vallejo

The New Carolina Initiative case explores the process of fostering competitiveness in the subnational region, South Carolina, one of the poorest states in the United States. The case has been developed primarily for use in the course "Microeconomics of... View Details

Keywords: Public Sector; Poverty; Competitive Strategy; Private Sector; Economic Growth; South Carolina

06 Jul 2015
News

New name, new look for Chestnut Hill mall

03 Mar 2008
Research & Ideas

Marketing Your Way Through a Recession

Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge. The signs of... View Details

Keywords: by John Quelch

June 1994
Background Note

Scope and Challenge of Business-to-Business Marketing

By: V. Kasturi Rangan

Identifies six key linkages that distinguish business-to-business marketing; three with respect to the external environment (i.e., derived demand, complex buying process, and concentrated customer base) and three with respect to the internal organization (emphasis on... View Details

Keywords: Marketing; Customers; Demand and Consumers; Organizational Structure; Order Taking and Fulfillment; Technology

April 1978
Case

General Foods: Opportunities in the Dog Food Market

Illustrates uses of various sources of market and consumer behavior data, including psychographics, product positioning, and market segmentation decisions for a new dog food product. Based on cases by E.T. Popper and L.S. Ward. View Details

Keywords: Product Positioning; Consumer Behavior; Product Development; Consumer Products Industry; Food and Beverage Industry

March 2014
Article

Do Analysts Follow Managers Who Switch Companies? An Analysis of Relationships in the Capital Markets

By: Francois Brochet, Gregory S. Miller and Suraj Srinivasan

We examine the importance of professional relationships developed between analysts and managers by investigating analyst coverage decisions in the context of CEO and CFO moves between publicly listed firms. We find that top executive moves from an origin firm to a... View Details

Keywords: Management Turnover; Analyst Coverage; Capital Market Relationships; Capital Markets; Relationships

SSRN

Find at Harvard

June 1994 (Revised March 1995)
Background Note

New Product Commercialization: Common Mistakes

By: V. Kasturi Rangan

Addresses the common mistakes made in new product development and launch. Many times customers' and suppliers' perceptions of the degree of product/market innovation do not match. One of them may view the innovations as a "breakthrough," but the other may view it only... View Details

Keywords: Product Development; Product Launch; Problems and Challenges

13 Jan 2023 - 14 Jan 2023
Conference Presentation

India’s Quest for Sustainable Growth in a New Global Reality:: The Need for a Region- and Sector-Driven Approach

By: Christian H.M. Ketels and Michael E. Porter

Keywords: Sustainable Growth; Economic Development; Economic Growth; Developing Countries and Economies; Employment; India

Fall 2017
Article

The Alternative Business History: Business in Emerging Markets

By: Gareth Austin, Carlos Davila and Geoffrey Jones

This article suggests that the business history of emerging markets should be seen as an alternative business history rather than merely adding new settings to explore established core debates. The discipline of business history evolved around the corporate strategies... View Details

Keywords: Globalization; History; Philanthropy and Charitable Giving; Developing Countries and Economies; Business History; Asia; Latin America; Africa

Find at Harvard

October 1996 (Revised April 1997)
Case

Team New Zealand (A)

By: Marco Iansiti and Alan D. MacCormack

The case describes the development process used by Team New Zealand to design their two yachts for the 1995 America's Cup. During development, the team makes extensive use of simulation and physical prototyping to improve the initial design concept. As they approach... View Details

Keywords: Product Design; Design; Product Development; Sports; Ship Transportation; Research and Development; Situation or Environment; Decisions; Sports Industry; New Zealand

19 Jan 2011
Research & Ideas

Activist Board Members Increase Firm’s Market Value

conduct an impromptu experiment. They hypothesized that the market reaction to the SEC announcement could help determine whether increasing shareholder power would be considered good or bad in the eyes of the stock market. They detail... View Details

Keywords: by Carmen Nobel

2017
Working Paper

Emerging Markets and the Future of Business History

By: Gareth Austin, Carlos Dávila and Geoffrey Jones

This working paper suggests that the business history of emerging markets should be seen as an alternative business history rather than merely adding new settings to explore established core debates. The discipline of business history evolved around the corporate... View Details

Keywords: Business History; Emerging Markets; Developing Countries and Economies

SSRN