Money Markets - Publications - Faculty & Research

11 Aug 2011
Lessons from the Classroom

Perfecting the Project Pitch

new venture. Getting other people interested enough to either invest their money or buy the product is the really difficult part, and it's often the spot where even the most experienced executives and entrepreneurs stumble. “An idea isn't... View Details

Keywords: by Dennis Fisher

Blog

Leading Successful Digital Transformation

checks. Based on this, he articulated the company's vision as "a world beyond cash." This expanded the addressable market beyond immediate competitors like Visa and encouraged the company to use multiple technology tools to combat cash.... View Details

08 Oct 2008
Research & Ideas

Book Excerpt: A Sense of Urgency

The enterprise continued to make money even as it turned slowly to lose market share in a post-monopoly world. The positive net income helped greatly in supporting complacency. In frustration, his change... View Details

Keywords: by John P. Kotter

16 Aug 2022
Op-Ed

Now Is the Time for Entrepreneurs to Play Offense

For the past six months, there has been a lot of handwringing about the market downturn. Most everyone has been advising entrepreneurs to marshal their capital, cut costs, and extend their runway. In essence, play defense. Many investors... View Details

Keywords: by Jeffrey Bussgang

19 Dec 2017
First Look

New Research and Ideas, December 19, 2017

but also in explaining the number of different uses. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=49447 Creating the Market for Organic Wine: Sulfites, Certification, and Green Values By: Jones, Geoffrey, and... View Details

Keywords: Carmen Nobel

Web

the Art of American Advertising - Advertising Products

Rapidly developing advances in printing fed into expanding national markets that required advertising of brand name products. Additionally, the lucrative income generated from advertising clients helped printers invest in advancements in... View Details

18 Jun 2018
Research & Ideas

Warning: Scary Warning Labels Work!

Marketers can make a bottle of sugar water look like golden elixir. Can health advocates sour the taste for consumers? (SteveDF) San Francisco is in a three-year battle with the American Beverage Industry over whether soda companies can... View Details

Keywords: by Dina Gerdeman; Advertising; Public Relations

02 Oct 2017
What Do You Think?

Do Bitcoin and Digital Currency Have a Future?

specialized form of central planning. “A change from the current insane, superstitious, or religious belief in official money may occur sooner than expected.” Xingang, on the other hand, worried that digital currencies are instruments... View Details

Keywords: by James L. Heskett; Financial Services

20 Feb 2019
Research & Ideas

Rocket-tunity: Can Private Firms Turn a Profit in Space?

reality is that we don’t really know if commercial space flight will ultimately be a money maker, how many competitors will fit in the market, or what demand will be for consumers taking off on space vacations after the initial enthusiasm... View Details

Keywords: by Scott Wallask; Aerospace; Tourism; Transportation

23 Jan 2013
Research & Ideas

Three-Dimensional Strategy: Winning the Multisided Platform

contractual relationships) or noncommercial (e.g., communication on a dating website). Affiliation requires platform-specific investments of time or money or both. For example, a supermarket would not qualify because it is a reseller:... View Details

Keywords: by Julia Hanna

15 Jul 2019
Book

Many Executives Are Afraid of Finance. Here's How They Can Gain Confidence

ecosystem to demystify what capital markets are doing. The key to understanding these varied players is to first understand that financial markets are trying to solve the deep underlying problem of modern... View Details

Keywords: by Dina Gerdeman

17 Sep 2021
Research & Ideas

The Trial of Elizabeth Holmes: Visionary, Criminal, or Both?

Ramesh Balwani, had long known that Theranos’ home blood test didn’t work, but misled investors to keep money flowing in. Holmes and Balwani are accused of defrauding patients, doctors, and investors of over $700 million. At its peak in... View Details

Keywords: by Christina Pazzanese, Harvard Gazette; Biotechnology; Technology; Medical Devices & Supplies

April 2022
Case

Mastercard: Creating a World Beyond Cash

By: Sunil Gupta, Linda A. Hill, Julia Kelley and Emily Tedards

In late 2021, Mastercard CEO Michael Miebach and Chairman and former CEO Ajaypal “Ajay” Banga considered how Mastercard could best position itself for continued success in the years to come. Since Mastercard’s initial public offering in 2006, the company had grown and... View Details

Citation

Educators

Purchase

16 Apr 2020
Research & Ideas

Has COVID-19 Broken the Global Value Chain?

and Ester Faia explore the unraveling of GVCs and related disruptions to money flows caused by the coronavirus. Their paper is titled Pandemics Fragilities: The Double-Coincidence of a Halt in Hyper-specialized GVC and the... View Details

Keywords: by Sean Silverthorne

07 Apr 2015
News

Warrior Spirit

brothers returned to the United States, she argued, they somehow would find a way to make it work. Money, by necessity, became an obsession. Throughout his first year at HBS, Sityodtong sent $10 each week to his mother in Thailand, money... View Details

Keywords: Julia Hanna; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment; Amusement, Gambling, and Recreation Industries; Arts, Entertainment; Technical and Trade Schools; Educational Services

25 Feb 2020
News

Task Force

world following China’s path. “It was an incredibly powerful wave that I wanted to ride—to build a digital business that would help people in emerging markets use their smartphones to connect to markets and... View Details

Keywords: Julia Hanna; gig economy; Retail Trade

Web

Judges - Alumni

Culture, B2B, B2C, Go-to-Market Strategy, Market Research, Marketing, Brand Building, Remote Work, Strategic Partnerships, Social Impact, Scaling, Product Roadmap, Pitch Feedback Advice Focus most of your energy on clearly articulating... View Details

15 Oct 2007
Research & Ideas

Businesses Beware: The World Is Not Flat

money than in any other major international market—for insights into how to pursue the broader objective of injecting more variety into the Coke system. The strategy is no longer always the same one: In big emerging View Details

Keywords: by Martha Lagace

14 Aug 2018
First Look

First Look at New Research and Ideas, August 14, 2018

Norton Abstract—We identify and document a novel construct—pettiness, or intentional attentiveness to trivial details—and examine its (negative) implications in interpersonal relationships and social exchange. Seven studies show that pettiness manifests across... View Details