Mobile Marketing - Publications - Faculty & Research

01 Sep 2014
News

All For One

dramatically over the course of the decade she’d taught the course—with globalization, the Internet, and mobile technology all increasing the pace of business and making innovation essential. In her quest to find new models, she had... View Details

Keywords: Michael Blanding; faculty; research; Market Research, Photo, Translation, Veterinary and Other Services; Market Research, Photo, Translation, Veterinary and Other Services

14 Jul 2003
Research & Ideas

Keeping Your Balance With Customers

Industrial Era, product innovation and operations management predominated. Product innovation ensured the continuous flow of new products that would sustain growth or market share or both. Operations management ensured that costs and... View Details

Keywords: by Robert S. Kaplan & David P. Norton

25 May 2016
Research & Ideas

How Consumers and Businesses are Reshaping Public Health

savings. In the area of prevention, the spread of ever-cheaper mobile smart phones enables citizens in remote rural areas to receive online medical consultations, treatment suggestions, and prescriptions. Readings on diagnostic machines... View Details

Keywords: by John A. Quelch; Health

18 May 2015
News

The First Five Years: Anjali Vaidya (MBA 2010)

Where did you go after you graduated from HBS? “I spent three and a half years working at Google on mobile advertising and have been at Yahoo, also working on mobile monetization, since October 2013.” What... View Details

Keywords: Google; Yahoo; News, Library, Internet, and Other Services; Information

01 Sep 2018
News

Case Study: A Good Fit

gym, for example—and sustaining it over time, says Sean Eldridge (MBA 2009). He and his cofounders at Gain Life, an early-stage startup based at the Harvard Launch Lab, have an app for that. By combining behavioral science and marketing... View Details

Keywords: Jen McFarland Flint

27 Mar 2025
Blog Post

IFC India 2025: Driving India's EV Future: Insights from Ather Scooter and Exponent Energy

net-zero goals. Transportation is one of the largest contributors of carbon emissions in India. With 300 million 2- wheelers on the road, the vast majority powered by internal combustion engines (ICE), the decarbonization of 2-wheelers-and the broader View Details

10 Jul 2017
Op-Ed

Op-Ed: It’s a Bad Idea to Ban Customers From Recording Videos

Consumers delight in using smartphones to record their experiences and surroundings, but for businesses, such devices present tricky challenges. Suppose a customer encounters a hair in her food, a spill in an aisle, or a rude clerk. Historically, these problems were... View Details

Keywords: by Benjamin G. Edelman; Food & Beverage; Air Transportation; Retail; Service

04 Jan 2012
What Do You Think?

Income Inequality: What’s the Right Amount?

Summing Up Are Education And Mobility The Keys To Reaching The Right Amount Of Inequality? Questions about the right amount of inequality provoked thoughtful comment this month about the nature of the question, definitions, measures, and... View Details

Keywords: by Jim Heskett

Web

EMARKETER | Baker Library

EMARKETER Market data, statistics, and analysis on the internet, e-business, and emerging technologies. Read More EMARKETER is useful for understanding the growth and impact of the internet as well as for keeping up with new trends, such... View Details

27 Jul 2011
Research & Ideas

Customer Loyalty Programs That Work

The customer rewards cards that clutter wallets and clog key chains of many a shopper may soon be no more, as retailers move from physical to digital (read: mobile apps) forms of loyalty program member identification. It's a smart... View Details

Keywords: by Maggie Starvish; Retail

11 Jun 2001
Research & Ideas

E-Commerce Unplugged

In this excerpt, Nohria and Leestma outline the challenges and rewards awaiting businesses that target the mobile-commerce customer. The best place to start? Develop a thorough knowledge of consumer behavior.The race for dominance in View Details

Keywords: by Nitin Nohria & Marty Leestma

16 Jun 2009
First Look

First Look: June 16

the income statement and balance sheet. In addition, the theory allows us to compare and contrast extant GAAP, as produced in a regulated setting, with a GAAP that might arise endogenously as a result of market forces. We conclude that... View Details

Keywords: Martha Lagace

11 Nov 2013
Research & Ideas

A Smarter Way to Reduce Customer Defections

Companies spend significant sums to acquire customers. Once hooked, marketers protect those investments by attempting to keep patrons happy, engaged, and most of all, loyal. Reducing customer attrition, or "churn" in View Details

Keywords: by Dina Gerdeman; Retail; Service

23 Dec 2002
Research & Ideas

Partnering and the Balanced Scorecard

(see Figure 2-3) and several new internal business objectives. Mobil U.S. Marketing and Refining, like Rockwater, moved to a new "customer intimacy" strategy that would offer a superior buying... View Details

Keywords: by Robert S. Kaplan & David P. Norton

26 Feb 2007
Research & Ideas

The Power of the Noncompete Clause

associate professor of technology and operations management, their paper—available for download—is titled "Noncompetes and Inventor Mobility: Specialists, Stars, and the Michigan Experiment." What they found: While noncompetes do constrain View Details

Keywords: by Martha Lagace

01 Jun 2014
News

FIELD 2 in Accra

respondents said they viewed online content on multiple devices. "Research indicates that smart phones and mobiles are where it's at in emerging markets," says Leach. "But we found that many people still use computers that rely on Wi-Fi.... View Details

Keywords: FIELD program; Colleges, Universities, and Professional Schools; Educational Services; Information

Fast Answer

FIELD Global Immersion Resources: Peru

lifestyles and the name of your GEO country (or Mobile and the name of the country) to locate. EMIS Useful for: emerging... View Details

Fast Answer

FIELD Global Immersion Resources: Kenya

X". Start typing consumer lifestyles and the name of your GEO country (or Mobile and the name of the country) to locate. EMIS Useful for: emerging market info, including company info, news... View Details

15 Feb 2012
Op-Ed

Occupy Wall Street Protestors Have a Point

group interested us most. They saw the possibility of building businesses using the kinds of innovation and technology that brought millions of rural poor into the market system (as China Mobile did by... View Details

Keywords: by Joseph L. Bower, Herman B. Leonard & Lynn S. Paine

Fast Answer

FIELD Global Immersion Resources: Ghana