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Show Results For
- All HBS Web
(18,421)
- People (25)
- News (3,470)
- Research (12,654)
- Events (105)
- Multimedia (290)
- Faculty Publications (10,565)
- December 2020
- Article
Stock Market Returns and Consumption
By: Marco Di Maggio, Amir Kermani and Kaveh Majlesi
This paper employs Swedish data containing security level information on households' stock holdings to investigate how consumption responds to changes in stock market returns. We exploit households’ portfolio weights in previous years as an instrument for actual... View Details
Keywords: Capital Gain; Dividend Income; Consumption; Near-rational Behavior; Investment Return; Household; Spending; Behavior
Di Maggio, Marco, Amir Kermani, and Kaveh Majlesi. "Stock Market Returns and Consumption." Journal of Finance 75, no. 6 (December 2020): 3175–3219. (DFA Distinguished Paper Prize.)
- Person Page
Creating Emerging Markets (Business History)
By: Tarun Khanna
Professor Tarun Khanna is faculty co-chair of the Creating Emerging Markets (CEM) Project. The project provides a unique research and teaching resource on business leadership in Africa, Asia, Latin America, and the Middle East over recent decades.... View Details
- September 1998 (Revised April 2002)
- Case
ECM Group: Improving Global Marketing Productivity
Associated Foods is considering a proposed program barter deal submitted by media consultancy ECM, along with other proposals to improve marketing expenditure productivity. This case allows calculation of the quantitative as well as the qualitative issues. View Details
Arnold, David J. "ECM Group: Improving Global Marketing Productivity." Harvard Business School Case 599-055, September 1998. (Revised April 2002.)
- 07 Aug 2013
- News
Generation Y a tough target for marketers
- Research Summary
Market Implications of Supply Chain Disruptions
Identifying how and why the financial markets respond to problems in corporate supply chains. View Details
- Research Summary
Marketing Challenges in India
By: Das Narayandas
Das is writing a series of field cases that explore the challenges faced by firms in the rapidly evolving and growing Indian economy. View Details
- February 2022 (Revised April 2022)
- Module Note
Market Imperfections and Strategy
By: Hong Luo
Luo, Hong. "Market Imperfections and Strategy." Harvard Business School Module Note 722-436, February 2022. (Revised April 2022.)
- January 2003 (Revised March 2003)
- Teaching Note
Wal-Mart Neighborhood Markets (TN)
By: David E. Bell
Teaching Note for (9-503-034). View Details
- September 1983 (Revised May 1986)
- Background Note
Marketing 1995: A Scenario
Buzzell, Robert D. "Marketing 1995: A Scenario." Harvard Business School Background Note 584-031, September 1983. (Revised May 1986.)
- February 1980 (Revised March 1980)
- Background Note
Note on Marketing Organization
Corey, E. Raymond. "Note on Marketing Organization." Harvard Business School Background Note 580-109, February 1980. (Revised March 1980.)
- Article
Marketing the Premium Product
By: John A. Quelch
Quelch, John A. "Marketing the Premium Product." Business Horizons 30, no. 3 (May–June 1987): 38–45.
- 20 Aug 2010
- News
Winning in Emerging Markets
- TeachingInterests
Marketing Models Doctoral Seminar
This course is a doctoral level course on Quantitative Marketing. We will cover methodological as well as substantive topics this semester. Methodological topics include: Choice models, Entry and Exit models, Dynamic structural models, Bayesian estimation methods... View Details
Strategies for Two-Sided Markets
Many blockbuster products and services that have redefined the global business landscape are built around platforms that tie together two distinct groups of users in a network. Examples include credit cards that link consumers and merchants; operating systems that... View Details
- 24 May 2011
- News
Marketing the Public Library
- February 2012
- Background Note
The Market for Healthcare
By: Joseph L. Bower and Michael Norris
Bower, Joseph L., and Michael Norris. "The Market for Healthcare." Harvard Business School Background Note 312-040, February 2012.
- December 2016 (Revised December 2020)
- Course Overview Note
Big Data in Marketing
By: John Deighton and Mike Horia Teodorescu
Deighton, John, and Mike Horia Teodorescu. "Big Data in Marketing." Harvard Business School Course Overview Note 517-077, December 2016. (Revised December 2020.)
- Fast Answer
Consumer goods: market research
Where do I find market reports on consumer goods? Passport
Offers quantitative data on consumer lifestyles, retailing, consumer markets, and in-depth market analysis reports for many countries. Mintel... View Details
Offers quantitative data on consumer lifestyles, retailing, consumer markets, and in-depth market analysis reports for many countries. Mintel... View Details
- Web
Marketing Club | MBA
Marketing Club Our mission is to make the club the most valuable resource for students interested in the marketing industry through the collaboration of our members, industry professionals, and other... View Details