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Show Results For
- All HBS Web
(22,045)
- People (39)
- News (4,840)
- Research (13,837)
- Events (141)
- Multimedia (370)
- Faculty Publications (11,495)
- 03 Sep 2020
- News
Marketing in the Age of Resistance
- 1972
- Book
Studies in the Theory of Capital Markets
By: M. C. Jensen
Jensen, M. C., ed. Studies in the Theory of Capital Markets. New York: Praeger, 1972.
- November 2013 (Revised January 2016)
- Course Overview Note
The Role of Government in Market Economies (RoGME)
This course is about one question: What is the proper role of the government in the market economy? We study the role of government as it plays out in the real world, using vivid case studies from many countries, decades, and policy angles. At the same time, we align... View Details
Weinzierl, Matthew. "The Role of Government in Market Economies (RoGME)." Harvard Business School Course Overview Note 714-035, November 2013. (Revised January 2016.)
- winter 2009
- Journal Article
Interactivity's Unanticipated Consequences for Markets and Marketing
By: John A. Deighton and Leora Kornfeld
The digital interactive transformation in marketing is not unfolding, as some thought it would, on the model of direct marketing. That model anticipated that marketing, empowered by digital media using rich profiling data, would intrude ever more deeply and more... View Details
Keywords: Communication Intention and Meaning; Interactive Communication; Marketing Communications; Consumer Behavior; Social and Collaborative Networks; Online Technology
Deighton, John A., and Leora Kornfeld. "Interactivity's Unanticipated Consequences for Markets and Marketing." Journal of Interactive Marketing 23, no. 1 (winter 2009): 2–12. (First Runner-up and Winner of an Honorable Mention for the Best Paper published in the Journal of Interactive Marketing in 2009.)
- 24 Apr 2014
- News
An engine of innovation in public education
Drawing upon his background as an entrepreneur and educator, Stig Leschly (MBA 1997/JD 1998) leads Match Education, a reform group that seeks to redefine effective teaching and improve the educational experience of low-income students. It... View Details
- Article
The Strategic Role of International Marketing
By: M. E. Porter
Porter, M. E. "The Strategic Role of International Marketing." Journal of Consumer Marketing 3, no. 2 (Spring 1986).
- December 1998
- Article
Evolution of European Equity Market Issuance
By: Dante Roscini
Roscini, Dante. "Evolution of European Equity Market Issuance." Privatisation International (December 1998).
- 07 Nov 2011
- Working Paper Summaries
Investment Cycles and Startup Innovation
Keywords: by Ramana Nanda & Matthew Rhodes-Kropf
- 1995
- Book
Wellsprings of Knowledge: Building and Sustaining the Sources of Innovation
Keywords: Knowledge
Leonard-Barton, D. A. Wellsprings of Knowledge: Building and Sustaining the Sources of Innovation. Boston: Harvard Business School Press, 1995.
- 2003
- Case
E-Business Innovation at Cisco
By: Vijay Govindarajan, Philip Anderson, Chris Trimble and Katrina Veerman
As of March 2001, Cisco Systems prides itself as an "end-to-end networking company." The phrase describes not only their product line but the way they run their business. They created many of the e-business practices that later became cornerstones of the software... View Details
Keywords: Technology Networks; Technological Innovation; Innovation and Management; Business Strategy; Web Services Industry
Govindarajan, Vijay, Philip Anderson, Chris Trimble, and Katrina Veerman. "E-Business Innovation at Cisco." 2003. (Case No. 1-0001.)
- 27 Jul 2017
- News
Lessons from America’s Golden Age of Innovation
- July 2006 (Revised August 2012)
- Background Note
Innovating in Health Care-Glossary
Provides a glossary of terms used in Harvard Business School's Innovating in Health Care, 2006, Course. View Details
Herzlinger, Regina E. "Innovating in Health Care-Glossary." Harvard Business School Background Note 307-011, July 2006. (Revised August 2012.)
- 13 Mar 2008
- Working Paper Summaries
An Investigation of Earnings Management through Marketing Actions
- September 2009
- Article
Labor Market Institutions and Global Strategic Adaptation: Evidence from Lincoln Electric
By: Jordan I. Siegel and Barbara Zepp Larson
Although one of the central questions in the global strategy field is how multinational firms successfully navigate multiple and often conflicting institutional environments, we know relatively little about the effect of conflicting labor market institutions on... View Details
Keywords: Institutions; Labor Market; Complementarity; Global Strategy; Multinational Firms and Management; Governing Rules, Regulations, and Reforms; Labor Unions; Laws and Statutes; Operations; Organizational Change and Adaptation; Manufacturing Industry
Siegel, Jordan I., and Barbara Zepp Larson. "Labor Market Institutions and Global Strategic Adaptation: Evidence from Lincoln Electric." Management Science 55, no. 9 (September 2009): 1527–1546. (Although one of the central questions in the global strategy field is how multinational firms successfully navigate multiple and often conflicting institutional environments, we know relatively little about the effect of conflicting labor market institutions on multinational firms' strategic choice and operating performance. With its decision to invest in manufacturing operations in nearly every one of the world's largest welding
markets, Lincoln Electric offers us a quasi-experiment. We leverage a unique data set covering 1996–2006 that combines data on each host country's labor market institutions with data on each subsidiary's strategic choices and historical operating performance. We find that Lincoln Electric performed significantly better in countries with labor laws and regulations supporting manufacturers' interests and in countries that allowed the free
use of both piecework and a discretionary bonus. Furthermore, we find that in countries with labor market institutions unfriendly to manufacturers, Lincoln Electric was still able to overcome most (although not all) of the institutional distance by what we term flexible intermediate adaptation.)
- July 1979
- Article
Spectral Analysis of Stock Market Prices
By: Marc L Bertoneche
Bertoneche, Marc L. "Spectral Analysis of Stock Market Prices." Journal of Banking & Finance 3, no. 2 (July 1979).
- April 2006
- Background Note
Managing Innovation in an Uncertain World: Module 1: Innovation and Uncertainty
Describes the first module of a Harvard Business School 30-session elective course called Managing Innovation in an Uncertain World. The course helps students understand the challenges that uncertainty implies for innovation and how to overcome these challenges. The... View Details
Keywords: Design; Curriculum and Courses; Innovation and Management; Projects; Opportunities; Perspective
MacCormack, Alan D. "Managing Innovation in an Uncertain World: Module 1: Innovation and Uncertainty." Harvard Business School Background Note 606-125, April 2006.
- July 1989 (Revised November 1992)
- Background Note
Marketing Strategy Formulation
Identifies the elements of marketing strategy and introduces frameworks for strategic marketing decisions. The frameworks deal with market definition and selection, positioning and differentiation, and market entry/exit decisions. Other topics discussed include... View Details
Drumwright, Minette E., and Thomas J. Kosnik. "Marketing Strategy Formulation." Harvard Business School Background Note 590-001, July 1989. (Revised November 1992.)
- Web
A Culture of Innovation | Baker Library
A Culture of Innovation Photo: Edwin Land from “The Purpose of the Company,” employee handbook, 1945. Polaroid Corporation Administrative Records, b. I.384, f. 30. Edwin Land,... View Details