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- Faculty Publications (122)
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- All HBS Web (548)
- Faculty Publications (122)
- 12 Sep 2005
- Research & Ideas
The Broadband Explosion: Thinking About a Truly Interactive World
sit back and let business decide what is best. This might prove to be a wise approach. Governments have a mixed track record when it comes to encouraging investment in specific technologies. Different countries are taking very different... View Details
- 17 Oct 2017
- First Look
First Look at New Research and Ideas, October 17, 2017
by radio stations improves their capability to respond to entry by TV stations. Our research builds on and extends literatures on platforms and learning-by-doing and offers practical implications for managers in two-sided market settings.... View Details
Keywords: Sean Silverthorne
- 18 Aug 2011
- Lessons from the Classroom
Business Plan Contest: 15 Years of Building Better Entrepreneurs
the Aldrich classrooms on the Harvard Business School campus where other people's ventures are the usual topic of discussion. Judges—a mix of angel investors, VCs, serial entrepreneurs, and industry executives—score the plans on criteria... View Details
- 01 Jun 2011
- News
The Best-Laid Plans
morning known as “Super Saturday,” 63 student teams present these and other ideas in the Aldrich classrooms where other people’s ventures are the usual topic of discussion. Judges — a mix of angel investors, VCs, serial entrepreneurs, and... View Details
- 01 Jun 2012
- News
Around the World
People like me who were born in places like India and came here to study didn’t plan to go home.” What a difference a few decades have made. Tectonic shifts in geopolitics and business have profoundly reshaped thinking about management education. China, under Deng... View Details
- 01 Dec 2020
- News
New News
because they’re so committed to what they’ve already built their base on. BA: Snigdha, who is your primary audience? And what is the gap you’re trying to fill with the Juggernaut? SS: Our primary market is people of South Asian descent... View Details
- 01 Mar 2006
- News
The Little Ice-Cream Company That Could
ventured into Kansas City and Chicago. But that meant marketing under a different name — another of Rogers’ many war stories. A year after Rogers and Cronk bought Dreyer’s, a lawyer from Kraft Foods, owner at the time of nationally... View Details
- 01 Jun 1996
- News
Keepers of the Flame
world-class athletes. Successful marketing of the Olympics - which is essential for financing the Games - depends on the Olympic movement's continued integrity, reputation for excellence, and "goodwill." That inherent value, Frazier... View Details
Keywords: Garry Emmons
- 01 Jun 2010
- News
$how Me the Money
Baker: With a strong belief in change within the system, working to reduce corruption so that free markets will function better, to the benefit of rich and poor nations alike. Photos by Katherine Lambert Corruption. Said slowly, even the... View Details
- 01 Feb 1998
- News
Women at the Top
Professor of Business Administration, gave the second case presentation on First Direct, a "virtual" bank in England that has built tremendous market share by providing services via telephone. MBA Class of 1960 Professor of Business... View Details
Keywords: Marguerite Rigoglioso and Susan Young
- 16 Dec 2014
- First Look
First Look: December 16
IEEE Security & Privacy Accountable? The Problems and Solutions of Online Ad Optimization By: Edelman, Benjamin G. Abstract—Online advertising might seem to be the most measurable form of marketing ever invented. Comprehensive records... View Details
Keywords: Sean Silverthorne
- 01 Sep 2006
- News
Down the Memory Chute
(Written and Oral Communication); and MC (Management Communication). For generations of MBA students indentured to a demanding Muse, the trials and tribulations of report writing became legendary. As far back as 1914, the HBS faculty voted to require a series of... View Details
Keywords: Garry Emmons
- 01 Mar 2018
- News
Making Sense of the Modern Startup
dynamism—change over time—that underscored the changeable nature of all the component parts. “In other words,” he explains, “who can add what elements to the mix to increase the chances of the venture succeeding over time? And conversely,... View Details
Keywords: Jeffrey L. Cruikshank (PMD 51, 1986)
- 01 Mar 2018
- News
‘We were just doing what needed to be done’
tempted to leave, but then I thought about the fact that I had so much riding on this decision to be here, and there were so many people who supported me. The next day when I arrived on the HBS campus, for a while I didn’t see any blacks at all. Eventually I saw one... View Details
- 01 Dec 2016
- News
Alumni Books of 2016
goal: to help big-brand marketing leaders with everything from dealing with vendors to establishing a social brand identity to managing crucial conversations at every level of the organization. The New Global View Details