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  • October 2021 (Revised March 2022)
  • Supplement

PittaRosso: Artificial Intelligence-Driven Pricing and Promotion

By: Ayelet Israeli and Fabrizio Fantini
PittaRosso, a traditional Italian shoe retailer, is implementing an AI system to provide pricing and promotion recommendations. The system allows them to implement changes that would affect both the top of funnel and bottom of funnel activities for the company: once... View Details
Keywords: Artificial Intelligence; Pricing; Pricing Algorithm; Pricing Decisions; Pricing Strategy; Pricing Structure; Promotion; Promotions; Online Marketing; Data-driven Decision-making; Data-driven Management; Retail; Retail Analytics; Price; Advertising Campaigns; Analytics and Data Science; Analysis; Digital Marketing; Budgets and Budgeting; Marketing Strategy; Marketing; Transformation; Decision Making; Retail Industry; Italy
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  • Research Summary

General research interests

  • Effects of marketing actions on food choices, energy intake, and obesity.
  • Psychophysics of package and portion size perception and preferences.
  • Mere-measurement and self-generated validity effects in survey research.
  • Attention and choice... View Details

    Lauren Rice

    Lauren is a doctoral student in the Business Economics program. Her research interests include finance, development economics, health economics, and industrial organization. He graduated from Harvard College in 2020, where he studied Economics and... View Details
    • 04 Oct 2004
    • What Do You Think?

    Does Speed Trump Intellectual Property?

    minimized. Clearly, speed can be used to enhance product development and innovation, providing faster responses to customer needs. But it can also be used effectively by fast imitators, like Fox, to both save design costs and preempt... View Details
    Keywords: by James Heskett
    • 2014
    • Working Paper

    The Rising Cost of Consumer Attention: Why You Should Care, and What You Can Do about It

    By: Thales S. Teixeira
    Attention is a necessary ingredient for effective advertising. The market for consumer attention (or "eyeballs") has become so competitive that attention can be regarded as a currency. The rising cost of this ingredient in the marketplace is causing marketers to waste... View Details
    Keywords: Strategy; Advertising
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    • Research Summary

    Research Questions

    By: Anita Elberse

    One overarching question drives my research: What are effective marketing strategies for managers in creative industries?

    I focus on three sub-questions:

    1. How can managers in creative industries effectively manage products and product... View Details
    • Forthcoming
    • Article

    Reputation Burning: Analyzing the Impact of Brand Sponsorship on Social Influencers

    By: Mengjie Cheng and Shunyuan Zhang
    The growth of the influencer marketing industry warrants an empirical examination of the effect of posting sponsored videos on influencers' reputations. We collected a novel dataset of user-generated YouTube videos created by prominent English-speaking influencers in... View Details
    Keywords: Reputation; Mathematical Methods; Marketing Reference Programs; Social Media; Brands and Branding
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    • February 2002 (Revised December 2003)
    • Case

    H-E-B Own Brands

    By: V. Kasturi Rangan and Marie Bell
    H-E-B is a $9 billion grocery chain located in Southwest Texas. This case focuses on H-E-B's private label strategy, a product category that accounts for 19% of H-E-B's sales and one that earns gross margins 50% higher than national brands. A leader in its markets,... View Details
    Keywords: Growth and Development; Market Entry and Exit; Supply Chain Management; Private Ownership; Sales; Strategy; Competitive Strategy
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    • 28 Jan 2016
    • News

    Taking Literature to the Streets

    • June 2000
    • Case

    Risk Management and Leasing at Nissan Motor Corporation, USA

    Market pressures, accounting, and managerial incentives can result in managerial choices that have a long-term detrimental effect on the firm. View Details
    Keywords: Risk Management; Value; Decision Choices and Conditions; Accounting; Auto Industry
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    • 19 Dec 2017
    • News

    What Investors Need to Consider About Tax Reform

    • January 2009
    • Article

    Bank Debt and Corporate Governance

    By: Victoria Ivashina, Vinay Nair, Anthony Saunders, Nadia Massoud and Roger Stover
    In this paper, we investigate the disciplining role of banks and bank debt in the market for corporate control. We find that relationship bank lending intensity and bank client network have positive effects on the probability of a borrowing firm becoming a target. This... View Details
    Keywords: Corporate Governance; Borrowing and Debt; Banks and Banking; Business and Stakeholder Relations; Governance Controls; Managerial Roles
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    • 2016
    • Working Paper

    Managers' Cultural Background and Disclosure Attributes

    By: Francois Brochet, Gregory S. Miller, Patricia Naranjo and Gwen Yu
    We examine how a manager’s ethnic cultural background affects managers’ communication with investors. Using a sample of earnings conference calls transcripts with 26,430 executives from 42 countries, we find that managers from ethnic groups that have a more... View Details
    Keywords: Disclosure Tone; Individualism; Conference Calls; Ethnic Group; Management Style; Communication Intention and Meaning; Ethnicity; Corporate Disclosure; Financial Reporting
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    • April 2020
    • Case

    Promoting Land and Nature Jerky

    By: John A. Quelch and Katherine B. Hartman
    Kathy Ayers, Vice President of Marketing and Communications for Land and Nature (L&N) Jerky Company, needs to make a recommendation about L&N's 2020 promotional spending. L&N's CEO, Tim Ryan, wants her to calculate different scenarios using historical data to determine... View Details
    Keywords: Advertising; Spending; Marketing Communications; Marketing Strategy; Product Positioning; Food and Beverage Industry
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    • Research Summary

    Overview

    By: Mattias E. Fibiger
    Professor Fibiger conducts research on twentieth-century international history, focusing primarily on political economy and international relations in Southeast Asia.

    Professor Fibiger's first book is entitled Suharto's Cold War: Indonesia, Southeast... View Details
    Keywords: Authoritarianism; Political Economy; Foreign Aid; Foreign Direct Investment; Foreign Policy; Southeast Asia; United States; Finance; International Economy; International Capital Markets; History; International Relations; National Security; Government and Politics; Development Economics; Southeast Asia; United States; Indonesia; Philippines; Malaysia; Singapore
    • October 2011 (Revised December 2013)
    • Case

    Lehman Brothers and Repo 105

    By: Anette Mikes, Gwen Yu and Dominique Hamel
    The collapse of Lehman Brothers in 2008 was the largest bankruptcy in US history. The case examines the economics of the off-balance sheet transactions Lehman undertook prior to the collapse, and highlights the corporate governance challenges in situations where firms... View Details
    Keywords: Accounting; Policy; Accounting Audits; Corporate Governance; Financial Instruments; Risk Management; Financial Services Industry
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    • May 1993 (Revised December 1994)
    • Background Note

    Geography of Competition and Strategy, The

    Addresses the role of geographic scope in competition and strategy. Makes distinctions between the geographic scope of competition (or the effective area over which firms compete), the geographic scope of competitive advantage (or the geographic area from which a firm... View Details
    Keywords: Competition; Competitive Strategy; Competitive Advantage; Geographic Scope
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    • 16 Jan 2006
    • Research & Ideas

    What Customers Want from Your Products

    Marketers have lost the forest for the trees, focusing too much on creating products for narrow demographic segments rather than satisfying needs. Customers want to "hire" a product to do a job, or, as legendary Harvard Business... View Details
    Keywords: by Clayton M. Christensen, Scott Cook & Taddy Hall; Consumer Products
    • 23 Nov 2021
    • Book

    What It Takes to Build an Organizational Culture That Wins

    forthcoming book, Win from Within: Build Organizational Culture For Competitive Advantage, which is a how-to roadmap for improving an organization’s culture. Heskett, the UPS Foundation Professor Emeritus at Harvard Business School, argues that an View Details
    Keywords: by Avery Forman
    • November 1999
    • Case

    Long-Term Capital Management, L.P. (A)

    By: Andre F. Perold
    Long-Term Capital Management, L.P. (LTCM) was in the business of engaging in trading strategies to exploit market pricing discrepancies. Because the firm employed strategies designed to make money over long horizons--from six months to two years or more--it adopted a... View Details
    Keywords: Fluctuation; Capital; Financial Liquidity; Financing and Loans; Investment Funds; Investment Portfolio; Corporate Governance; Governing Rules, Regulations, and Reforms; Management; Risk Management; Marketing; Motivation and Incentives; Financial Services Industry
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