Marketing Culture - Publications - Faculty & Research

26 Mar 2013
First Look

First Look: March 26

Publications International Marketing Review Achievement Motivation, Strategic Orientations and Business Performance in Entrepreneurial Firms: How Different Are Japanese and American Founders? By: Deshpandé, Rohit, Amir Grinstein, Elie... View Details

Keywords: Sean Silverthorne

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Entrepreneurship - Faculty & Research

describes its co-founders' motivations and their strategy for disrupting an industry in the midst of dramatic structural change; and asks whether a16z's success to date has been due to its novel organization structure. a16z's 22 investment professionals are supported... View Details

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Finance - Faculty & Research

Article Expectations of Returns and Expected Returns By: Robin Greenwood and Andrei Shleifer We analyze time-series of investor expectations of future stock market returns from six data sources between 1963 and 2011. The six measures of... View Details

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Technology & Innovation - Faculty & Research

path for our research today, which focuses on value creation of platforms and two-sided markets; use of open architecture and leverage of its collective value; development and execution of innovation strategies; innovative attributes of executives and firms;... View Details

14 Feb 2023
Blog Post

Recruiting During Uncertainty: How to Meet Students Where They Are

The early 2023 job market is a story of mixed signals. Scrolling their LinkedIn newsfeed, students are seeing a sea of layoffs. Yet at the same time the unemployment rate has hit a 53-year low. Some companies are proactively seeking more... View Details

Keywords: All Industries

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Business & Environment - Faculty & Research

subsequent chapters describe how leaders at firms such as Du Pont, IBM, and Cemex have transformed their organizations, exploring issues such as the role of the senior team and the ways in which firms shift their identities, build innovative View Details

12 Oct 2021
Research & Ideas

What Actually Draws Sports Fans to Games? It's Not Star Athletes.

in 2020 amid pandemic closures. While Lakhani’s study focuses on Australian football, the principles apply to any league trying to re-engage fans and revitalize the businesses that depend on them. “We’re talking about billion-dollar leagues that are View Details

Keywords: by Rachel Layne; Sports

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HBS - The year in Review

experienced colleagues. Assistant Professors Anjali M. Bhatt Organizational Behavior Julian De Freitas Marketing Summer R. Jackson Organizational Behavior Jung Koo Kang Accounting & Management Rebecca A. Karp Strategy Shirley Lu... View Details

28 Sep 2023
News

What Ray Dalio Can Teach Us About Global Venture and Startups

decrease risk, in addition to highlighting the five forces that will shape our future (unsustainable government debt is No. 1). And regarding that bonus item—it has to do with culture, something Dalio is well known for: “Bridgewater’s View Details

30 Aug 2006
Op-Ed

The Compensation Game

rise of executive pay over time as a product of efficient markets and argued that the increase merely reflects the growing marginal productivity of chief executives. Unfortunately, this standard defense reflects a broad misconception of... View Details

Keywords: by Lucian Bebchuk & Rakesh Khurana

March 2014
Case

Managing Change at Axis Bank (A)

By: Paul Healy and Rachna Tahilyani

Axis Bank is India's third largest private sector bank. In April 2009, Shikha Sharma, an outsider, was appointed as its CEO. She took over from a person who had overseen ten years of rapid growth at the bank. The selection of an outsider as the new CEO surprised many... View Details

Keywords: Change Management; Transformation; Organizational Culture; Organizational Change and Adaptation; Leadership Style; Leading Change; Valuation; Finance; Banks and Banking; Financial Services Industry; Banking Industry; India

Citation

Educators

Purchase

04 Feb 2002
Research & Ideas

How a Juicy Brand Came Back to Life

conclusion that many marketing professionals are likely to resist: There is a vital interplay between the challenge a brand faces and the culture of the corporation that owns it. When brand and View Details

Keywords: by John Deighton; Food & Beverage

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Leadership - Faculty & Research

challenges, including regulatory pressures, leadership development, and the need to balance centralization with local market adaptation. Facing shifting investor demands for profitability over growth, Ualá confronted critical decisions... View Details

February 2008
Case

Cincom Systems, Inc.

By: Tom Nicholas and David Chen

Tom Nies, charismatic CEO of Cincom Systems, is considering a public offering of his software enterprise, but the 1987 stock market crash checks his plans. Nies reflects that capital for expansion will keep Cincom at the frontier of technological development in a... View Details

Keywords: Customer Satisfaction; Capital; Initial Public Offering; Organizational Culture; Going Public; Corporate Strategy; Information Technology Industry

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Educators

Purchase

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Skydeck - Alumni

Conn (MBA 1990) offers problem-solving mindsets for uncertain times Lessons from Major League Baseball's Game-Changing Innovations Chris Marinak (MBA 2008) , Chief Operations and Strategy Officer at Major League Baseball, on building and nurturing an organizational... View Details

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2023 Reunion Presentations - Alumni

the future of the field. Turning the Great Resignation into the Great Attraction Associate Professor Ethan Bernstein (MBA 2002, DBA 2013) + More Info – Less Info Talent markets are shifting. Until recently, job seekers focused mainly on... View Details

15 Dec 2015
First Look

December 15, 2015

forthcoming Journal of Marketing Research The Role of (Dis)similarity in (Mis)predicting Others' Preferences By: Barasz, Kate, Tami Kim, and Leslie John Abstract—Consumers readily indicate liking options that appear dissimilar—for... View Details

Keywords: Carmen Nobel

24 Apr 2017
Op-Ed

Op-Ed: Courage: The Defining Characteristic of Great Leaders

automate its factories, Mulally borrowed $23.5 billion, convincing the Ford family to pledge its stock and the famous Ford Blue Oval as collateral. His bold move paid off. Unlike its Detroit competitors, Ford avoided bankruptcy, regained View Details

Keywords: by Bill George; Auto; Food & Beverage

22 Nov 2010
Research & Ideas

Seven Strategy Questions: A Simple Approach for Better Execution

point, I'll contrast Merck's $20 billion decision to pull Vioxx from the market with Pfizer's decision to continue marketing Celebrex. 3. What Critical Performance Variables Are You Tracking? Once you're... View Details

Keywords: by Robert Simons

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Business History - Faculty & Research

and traces the evolution of their environmental strategies in response to growing evidence of pollution and resulting political pressures. The variety of capitalism literature has suggested that the German coordinated market economy model... View Details

Publications