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  • 04 Feb 2002
  • Research & Ideas

How a Juicy Brand Came Back to Life

conclusion that many marketing professionals are likely to resist: There is a vital interplay between the challenge a brand faces and the culture of the corporation that owns it. When brand and View Details
Keywords: by John Deighton; Food & Beverage
  • April 2011 (Revised July 2014)
  • Case

Hindustan Petroleum Corporation Ltd.: Driving Change Through Internal Communication

By: Boris Groysberg and Michael Slind
Hindustan Petroleum (HPCL), confronted in 2003 with an urgent need to change how it operated externally, adopted a highly innovative approach to communicating internally. This case, set in 2010, presents an overview of the new, more interactive model of employee... View Details
Keywords: Communication Strategy; Interpersonal Communication; Employee Relationship Management; Innovation and Management; Leading Change; Management Practices and Processes; Organizational Change and Adaptation; Organizational Culture; Corporate Strategy; India
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  • Web

2023 Reunion Presentations - Alumni

the future of the field. Turning the Great Resignation into the Great Attraction Associate Professor Ethan Bernstein (MBA 2002, DBA 2013) + More Info – Less Info Talent markets are shifting. Until recently, job seekers focused mainly on... View Details
  • 22 May 2024
  • HBS Case

Banned or Not, TikTok Is a Force Companies Can’t Afford to Ignore

you. It doesn’t rely on what you say. It observes what you do and choose not to do and builds a model of who you are.” Ghosh’s analysis debuts at a time when TikTok is drawing fresh scrutiny related to how its Chinese owners influence global View Details
Keywords: by Rachel Layne; Technology
  • 02 Feb 2023
  • Research & Ideas

Why We Still Need Twitter: How Social Media Holds Companies Accountable

their organizations. “Employees often feel safer to discuss problems in their organization on social media, oftentimes under the guise of anonymity. Managers should consider using this information to gain a better understanding of potential issues and broader View Details
Keywords: by Kasandra Brabaw; Technology
  • 09 Jan 2020
  • Blog Post

Navigating Grey in the Ever-Evolving Tech Community

Carlyn Strand Sylvester (MBA 2016) leads a small team at Netflix focused on creative testing and innovation for the streaming service’s global paid digital and acquisition channels, with an emphasis on growing the Netflix audience through brand, product, and content... View Details
  • September 2012 (Revised September 2015)
  • Case

Doing Business in Ghana

By: Felix Oberholzer-Gee and Elena Corsi
An entrepreneur considered investing in tomato paste manufacturing in Ghana, an emerging economy, and pondered the opportunities and challenges of investing here. Ghana's economy had been growing over the last decade, reaching a peak of 14.4% growth rate in 2011. Now a... View Details
Keywords: Emergent Countries; Strategy; Opportunity Cost; Emerging Markets; Agriculture and Agribusiness Industry; Ghana
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  • 26 Mar 2013
  • First Look

First Look: March 26

  Publications International Marketing Review Achievement Motivation, Strategic Orientations and Business Performance in Entrepreneurial Firms: How Different Are Japanese and American Founders? By: Deshpandé, Rohit, Amir Grinstein, Elie... View Details
Keywords: Sean Silverthorne
  • 18 Jul 2017
  • First Look

First Look at New Research and Ideas, July 18, 2017

instant photography. Under the leadership of its mercurial founder Edwin Land, the company regularly released new instant cameras and films, often without any market research. Land created a culture of... View Details
Keywords: Sean Silverthorne
  • Web

Technology & Innovation - Faculty & Research

path for our research today, which focuses on value creation of platforms and two-sided markets; use of open architecture and leverage of its collective value; development and execution of innovation strategies; innovative attributes of executives and firms;... View Details
  • 22 Jul 2008
  • First Look

First Look: July 22, 2008

  Working PapersFixing Market Failures or Fixing Elections? Agricultural Credit in India Authors:Shawn A. Cole Abstract This paper integrates theories of political budget cycles with theories of tactical electoral redistribution to test... View Details
Keywords: Martha Lagace
  • Web

Research Services - Faculty & Research

benchmarking are available for emerging technology and the latest productivity hardware. Cultural expertise Our regional research centers in Latin America , Asia-Pacific , Japan , India , Europe , Shanghai , Istanbul, and California... View Details
  • Web

Europe - Global

Edmondson examines the 2019 Notre-Dame Cathedral fire as a powerful example of complex failure. The case explores how a cascade of small oversights led to catastrophe—and what leaders must do to build cultures of vigilance and... View Details
  • Web

Topics - HBS Working Knowledge

Stakeholder Relations (4) Business or Company Management (19) COVID-19 (127) Capital Markets (13) Capital Structure (1) Capital (65) Cash Flow (1) Cash (2) Central Banking (2) Change Management (67) Change (116) Civil Society or Community... View Details
  • 22 Nov 2010
  • Research & Ideas

Seven Strategy Questions: A Simple Approach for Better Execution

point, I'll contrast Merck's $20 billion decision to pull Vioxx from the market with Pfizer's decision to continue marketing Celebrex. 3. What Critical Performance Variables Are You Tracking? Once you're... View Details
Keywords: by Robert Simons
  • Web

HBS - The year in Review

Marketing Faculty Promotions Two faculty members were promoted. Full Professor Full Professor Scott Duke Kominers Entrepreneurial Management Associate Professor Associate Professor Mark L. Egan Finance Faculty & Staff Demographics HBS has... View Details
  • April 1997 (Revised May 1997)
  • Case

Mercer Management Consulting's "Grow to Be Great" (A): The Growth Initiative

By: Dorothy A. Leonard and Carin-Isabel Knoop
In late 1994, James Down, member of Mercer's Executive Committee, has to decide whether or not he should push ahead with the writing and publication of a book on growth--at a time when the more successful business publications focus on reengineering and cost cutting.... View Details
Keywords: Technological Innovation; Organizational Culture; Business Growth and Maturation; Knowledge Management; Product Development; Information Publishing; Books; Consulting Industry; Publishing Industry
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  • 02 Nov 2016
  • HBS Seminar

Gillian Hadfield, University of California, Gould School of Law

  • Web

Finance - Faculty & Research

Article Expectations of Returns and Expected Returns By: Robin Greenwood and Andrei Shleifer We analyze time-series of investor expectations of future stock market returns from six data sources between 1963 and 2011. The six measures of... View Details
  • Web

Faculty & Research - Global

challenges and innovations wherever they occur. Through sustained work in the field, faculty are provided the opportunity to immerse themselves in the culture and values – as well as intricacies and nuances – that lead to truly meaningful... View Details