Publications
Publications
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(3,218)
- Faculty Publications (597)
- March 1996 (Revised November 1996)
- Case
Supermarkets in Inner Cities
By: James E. Austin and Jaan Elias
Excerpts from five articles that present the challenges and opportunities inherent in opening and operating supermarkets in inner-city neighborhoods. View Details
- December 1995
- Case
AT&T USADirect In-Language Service: India
By: John A. Quelch
AT&T managers are assessing demand for a soon-to-be launched new operator-assisted, in-language international telephone service from India. View Details
- January 1995
- Teaching Note
Northern Telecom (A): Greenwich Investment Proposal (Condensed)and Northern Telecom (B): The Norstar Launch TN
Teaching Note for (9-594-051) and (9-593-104). View Details
- January 1995 (Revised June 1995)
- Case
Note on Yield Conventions
By: Andre F. Perold and Wai Lee
Describes the principal conventions used to report yields on debt instruments. View Details
- October 1994 (Revised November 1994)
- Case
British Airways: Using Information Systems to Better Serve the Customer
By: W. Earl Sasser and Norman Klein
Explores the uses of scanning technology, interactive software, and powerful data bases to assist customer relations representatives in resolving customer complaints. Competitive alliances in international markets are noted, but the focus is on the evolving commitment... View Details
- October 1994 (Revised April 1996)
- Case
Patricia Ostrander
By: Nancy F. Koehn, Donald J. Edwards and Antonio F. Weiss
Analyzes the career of former money manager Patricia Ostrander. Focuses on Ostrander's purchase of stock warrants issued in connection with the 1985 leveraged buyout of Storer Communications and on her later indictment and conviction for accepting unlawful... View Details
- September 1994
- Case
Benetton: The "United Colors" Communications Campaigns
By: James L. Heskett, Stephen A. Greyser and Norman Klein
- September 1994
- Teaching Note
Cunard Line,Ltd.: Managing Integrated Marketing Communications TN
By: Stephen A. Greyser and Robert F Young
Teaching Note for (9-594-046). View Details
Keywords: Shipping Industry
- June 1994 (Revised August 1994)
- Case
Cunard Line Ltd.: Managing Integrated Marketing Communications
Cunard, the world's oldest luxury line company, is confronted with several key issues involving its marketing and marketing communications strategy. One concerns the balance between image/positioning advertising and short-term-oriented promotional... View Details
- June 1994 (Revised September 1994)
- Background Note
Commercializing Technology: Imaginative Understanding of User Needs
The transformation of technology into commercially successful products is a process fraught with risk and uncertainty, and increasing pressure on time to market is exacerbating the difficulties. This note first describes a study conducted by Hewlett-Packard to improve... View Details
- May 1994 (Revised July 1995)
- Case
Taco Bell--1994
Taco Bell CEO, John Martin, boldly proclaims a growth goal of 200,000 points of access by the year 2000 (the company had approximately 3,600 in 1991). To realize such growth, Martin embraces a philosophy of continual change. The implications for Taco Bell are dramatic... View Details
Keywords: Information Technology; Food; Organizational Structure; Organizational Culture; Human Resources; Brands and Branding; Organizational Change and Adaptation; Goals and Objectives; Change Management; Expansion; Business Growth and Maturation; Communication; Growth and Development Strategy; Retail Industry; Food and Beverage Industry; United States
- March 1994 (Revised April 1994)
- Case
Eli Lilly and Co.: The Flexible Facility Decision--1993
By: Gary P. Pisano
In 1993, Eli Lilly is preparing to build manufacturing capacity for three new pharmaceutical products that it expects to launch in 1996. Management wrestles with a decision of whether to add specialized manufacturing capacity or flexible capacity. This question touches... View Details
- March 1994 (Revised October 1994)
- Case
Reading Energy
Reading Energy builds facilities that produce energy from nontraditional fuels. A privately held, entrepreneurial organization, it has spent six years developing a plan to build a waste-to-energy plant in the town of Robbins, Illinois. The plant would burn municipal... View Details
- February 1994 (Revised July 2008)
- Case
Banc One Corporation: Asset and Liability Management
By: Benjamin C. Esty, Peter Tufano and Jon Headley
Banc One's share price has been falling recently due to analyst and investor concern over the bank's heavy use of interest rate derivatives. Dick Lodge, chief investment officer in charge of the bank's investment and derivative portfolio, must recommend to the CEO a... View Details
- December 1993 (Revised November 2009)
- Case
Manville Corporation Fiber Glass Group (A)
By: Lynn S. Paine and Sarah Gant
Manville Corp.'s senior managers must decide how to respond to a new scientific study suggesting that fiberglass, the source of 75% of the company's profits, may be another asbestos and must act under conditions of great uncertainty. In particular, when should a... View Details
- November 1993
- Case
FCB and Publicis (C): The German-Led Network
By: Rosabeth M. Kanter and Pamela A. Yatsko
After U.S.-based Foote, Cone & Belding (FCB) and Publicis of France established an international advertising alliance in May 1988, alliance leaders set out to merge offices in Europe. They were confronted with a particularly tricky situation in Germany, which, if... View Details
- October 1993 (Revised November 1994)
- Case
Becton Dickinson & Co.: Multidivisional Marketing Programs
In response to a potential competitive inroad at a key account, managers at Becton Dickinson are considering a multidivisional marketing effort. View Details
- October 1993 (Revised September 1994)
- Case
Northern Telecom (A): Greenwich Investment Proposal (Condensed)
By: Robert J. Dolan
The business products division has developed a business proposal asking for $50 million to fund the creation of a new telephone system for the small business market. The company's last entry into this marketplace lost $70 million. The new product would face 100... View Details
- July 1993
- Supplement
Ethics in Marketing
By: John A. Quelch
Compilation of commercials for six marketing case studies included in the book Ethics in Marketing by N. Smith and J.A. Quelch, published by Richard D. Irwin, Homewood, IL. View Details
- June 1993 (Revised December 1995)
- Case
Frito-Lay, Inc.: The Navigator Project (A)
By: Lynda M. Applegate, Richard O. Mason and Melinda Conrad
Provides an overview of the company's recent organizational changes followed by a discussion of the company's new sales promotion software, "Promotion Planner." The president of Frito-Lay's central division must decide how he should proceed with the rollout of this new... View Details