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  • 03 Mar 2015
  • First Look

First Look: March 3

we identify core insights about how firms compete against one another in established markets. Based on our evaluation, we argue that a promising research opportunity for strategy lies in exploring how firms strategically interact in new View Details
Keywords: Sean Silverthorne
  • January 2004 (Revised October 2006)
  • Case

Electronic Arts in Online Gaming

By: Thomas R. Eisenmann and Justin Wong
Electronic Arts (EA), the world's largest independent video-game publisher, must decide whether to support Microsoft's initiatives in online gaming. Historically, EA has been platform-agnostic, releasing versions of its titles for all major console platforms. However,... View Details
Keywords: Corporate Strategy; Digital Platforms; Network Effects; Policy; Customer Focus and Relationships; Games, Gaming, and Gambling; Revenue; Segmentation; Sales; Entertainment and Recreation Industry; Electronics Industry
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  • 25 Oct 2016
  • First Look

October 25, 2016

can be used to evaluate the implications of marketing actions, consumer heterogeneity, competition, successive technology generations, and globalization. The exposition is filled with vivid examples from a wide array of domains (video... View Details
Keywords: Sean Silverthorne
  • 04 Jan 2012
  • What Do You Think?

Income Inequality: What’s the Right Amount?

achievement'" (Dennis Nelson); "the level that does not allow segments of activity to capture regulators or regulations while also ensuring support for the disadvantaged and those in poverty" (Peter Bowie); one that... View Details
Keywords: by Jim Heskett
  • 22 Dec 2009
  • First Look

First Look: Dec. 22

potential impact of policies to manage systemic risk. Unravelling in Two-Sided Matching Markets and Similarity of Preferences Author:Hanna W. Halaburda Publication:Games and Economic Behavior (forthcoming) Abstract This paper investigates... View Details
Keywords: Martha Lagace
  • 21 Feb 2017
  • First Look

First Look at New Research: February 21

content, connectivity, and communication and are driven by renewed demand for high-level executive and managerial skills. Unlike other segments of higher education, the executive education market is heavily... View Details
Keywords: Carmen Nobel
  • 14 Jul 2015
  • First Look

First Look: July 14, 2015

https://cb.hbsp.harvard.edu/cbmp/product/PEL073-PDF-ENG Harvard Business School Case 515-102 AIP Healthcare Japan: Investing in Japan's Retirement Home Market The CEO of a health-care based REIT is considering alternative nursing home... View Details
Keywords: Sean Silverthorne
  • 06 May 2002
  • Research & Ideas

Profits for Nonprofits: Earning Your Own Way

self-sufficient while not being self-sufficient ourselves?— Alfred Wise,Share Our Strength The session, led by HBS professor James E. Austin, featured three managers whose experiences highlight the challenges and benefits of thinking about profitable View Details
Keywords: by Martha Lagace
  • 01 Aug 2001
  • News

HBS Alumni Association Board of Directors: President's Report

throughout the year on four specific areas, and I'd like to summarize each committee's work. Communications Under the leadership of John Hoffmann (MBA '64), this group focused on segmentation, design and content, and delivery. The committee acknowledged that View Details
Keywords: John Hoffman
  • Web

Road to the White House 2024, a Private Sector Perspective on Presidential Politics - Course Catalog

colleague, or family member. Guests will include nationally recognized journalists, political pundits, pollsters, and presidential campaign strategists and operatives. We will discuss the similarities between politics and the private sector (customer segmentation,... View Details
  • 01 Dec 1996
  • News

Organizations and Markets: A Challenging View of the World

Jensen chairs, Organizations and Markets. Each of the unit's five faculty members brings specific expertise to its mission - "to develop a modern theory of organizations and markets that is useful to both social scientists and managers."... View Details
Keywords: Susan Young
  • 01 Feb 1997
  • News

OPM Celebrates 21st Anniversary at Gala Florida Reunion

H. Schiff Professor of Investment Banking. Drawing on his extensive research on a subject he calls his "passion" - customer loyalty - Sasser led a lively discussion on the topic of customer retention that included a videotaped segment on... View Details
  • 23 Jun 2009
  • First Look

First Look: June 23

2.0 tools and applications like blogging, search engine optimization, and social media. Students follow the growth of HubSpot, an entrepreneurial venture which, in its quest for growth, faces significant challenges including the following: developing View Details
Keywords: Martha Lagace
  • 25 Apr 2017
  • First Look

First Look at New Research, April 25

2017 CA: BVT Publishing Global Marketing Management: A Casebook By: Quelch, John A. Abstract—During the last quarter century, international business was shaken by a revolution in global competition unlike any previously experienced. As... View Details
Keywords: Sean Silverthorne
  • 07 Dec 2016
  • HBS Case

Why Millennials Flock to Fintech for Personal Investing

into an underserved market by allowing clients to invest as little as $5,000. Wealthfront doesn’t even charge a fee for assets of less than $10,000—and even after that charges a 0.25 percent fee, as opposed to fees of 2 to 3 percent by... View Details
Keywords: by Michael Blanding; Financial Services
  • 01 Aug 2002
  • News

HBS Alumni Association Board of Directors: President's Report

we worked on. The Alumni Communications Committee, under the able guidance of Paul Stewart (MBA '87), reached out to a sampling of alumni in order to better define existing market segments and their needs.... View Details
  • September 2021
  • Case

Worldreader: Helping Readers Build a Better World

By: Marco Bertini, Elie Ofek and Julia Kelley
Founded in 2010, Worldreader was an international nonprofit organization that promoted reading to children around the world. For many years, Worldreader distributed e-readers to under-resourced communities and funded its operations primarily through philanthropic... View Details
Keywords: Subscription Model; Price; Financial Strategy; Education; Early Childhood Education; Learning; Geography; Geographic Scope; Global Range; Goals and Objectives; Marketing; Marketing Strategy; Markets; Organizations; Mission and Purpose; Social Enterprise; Non-Governmental Organizations; Nonprofit Organizations; Society; Social Issues; Strategy; Commercialization; Expansion; Segmentation; Education Industry; Africa; Asia; Latin America; Europe; North and Central America; South America
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  • 28 Oct 2024
  • Op-Ed

Latino Voters Have Grown More Politically Divided. That’s Not Surprising.

John Judis and Ruy Teixeira heralded a new age of US politics in their 2002 book, The Emerging Democratic Majority. The book predicted that the growing Latino population, coupled with a clear Democratic lead in many other growing segments... View Details
Keywords: by Richard Calvo, Vincent Pons, and Jesse M. Shapiro
  • Web

Propose an Independent Project | MBA

Bank/Broker-dealer back-office segment Helping the CEO determine how to manage the business and political issues around the pricing and marketing of prescription drugs Analyzing the appropriateness of an... View Details
  • 12 Mar 2013
  • First Look

First Look: March 12

But there's a growing consensus that ads don't work on mobile devices; consumers just don't like them. Instead of creating tiny banner ads, smart marketers will turn to apps to reach customers and engage them. Effective apps will do one... View Details
Keywords: Sean Silverthorne