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Show Results For
- All HBS Web
(644)
- News (248)
- Research (298)
- Events (5)
- Multimedia (32)
- Faculty Publications (227)
- September 2019 (Revised February 2020)
- Teaching Note
Commonwealth Bank of Australia: Unbanklike Experimentation
By: Ryan W. Buell and Leslie K. John
Email mking@hbs.edu for a courtesy copy.
This Teaching Note explains the theory of the case and teaching plan for the case: Commonwealth Bank of Australia: Unbanklike Experimentation (619-018). In August 2017,... View Details
This Teaching Note explains the theory of the case and teaching plan for the case: Commonwealth Bank of Australia: Unbanklike Experimentation (619-018). In August 2017,... View Details
- 2018
- Working Paper
Fostering Positive Team Relational Dynamics: The Power of Interaction Scripts as a Resource for Change
By: Michael Lee, Melissa Mazmanian and Leslie Perlow
- September 2015 (Revised August 2016)
- Case
Srivathsan Canchi at eBay Inc.
By: Leslie Perlow, Eunice Eun and Wenjie Ma
Perlow, Leslie, Eunice Eun, and Wenjie Ma. "Srivathsan Canchi at eBay Inc." Harvard Business School Case 416-006, September 2015. (Revised August 2016.)
- September 2013
- Article
Converging to the Lowest Common Denominator in Physical Health
By: Leslie K. John and Michael I. Norton
Objective: This research examines how access to information on peer health behaviors affects one's own health behavior. Methods: We report the results of a randomized field experiment in a large corporation in which we introduced walkstations (treadmills... View Details
John, Leslie K., and Michael I. Norton. "Converging to the Lowest Common Denominator in Physical Health." Special Issue on Health Psychology Meets Behavioral Economics. Health Psychology 32, no. 9 (September 2013): 1023–1028.
- November 2002
- Case
Profiles of the Class of 1976
By: Leslie A. Perlow and Thomas J. DeLong
Presents profiles written by six members of the HBS Class of 1976 from the 10th and 20th reunions. The six alumni represent a cross section of the class of 1976 and provide a snapshot of life at the time of the reunions. View Details
Keywords: Personal Development and Career
Perlow, Leslie A., and Thomas J. DeLong. "Profiles of the Class of 1976." Harvard Business School Case 403-087, November 2002.
- 01 Sep 2012
- News
Curb Your Smartphone Habit
PERLOW: “With projects that require creativity, teamwork, and innovation, you come to a point where working more has diminishing returns.” A self-described former “quant jock,” Leslie Perlow majored in economics at Princeton. But after... View Details
- September 2022
- Article
The Limits of Inconspicuous Incentives
By: Leslie K. John, Hayley Blunden, Katherine Milkman, Luca Foschini and Bradford Tuckfield
Managers and policymakers regularly rely on incentives to encourage valued behaviors. While incentives are often successful, there are also notable and surprising examples of their ineffectiveness. Why? We propose a contributing factor may be that they are not... View Details
John, Leslie K., Hayley Blunden, Katherine Milkman, Luca Foschini, and Bradford Tuckfield. "The Limits of Inconspicuous Incentives." Art. 104180. Organizational Behavior and Human Decision Processes 172 (September 2022).
- Web
Powerful Ideas - Annual Report 2014
formulation of creative teams. Global Research Fellows HBS Global Research Fellowships support faculty members in research outside the United States over a semester or a year. Fellows during fiscal year 2014 were: London, Shanghai, Sydney Professors Joshua Coval &... View Details
- March 2022
- Article
When Less Is More: Consumers Prefer Brands that Donate More in Relative versus Absolute Terms
By: Elizabeth A. Keenan, Anne V. Wilson and Leslie K. John
When trying to make a good impression on consumers through charitable giving, is it better for brands to maximize the overall dollars they donate or how much they give in relative terms; for example, the proportion of profits? Across five studies we show that consumers... View Details
Keywords: Cause-related Marketing; Charitable Donations; Generosity; Altruism; Philanthropy and Charitable Giving; Brands and Branding; Consumer Behavior
Keenan, Elizabeth A., Anne V. Wilson, and Leslie K. John. "When Less Is More: Consumers Prefer Brands that Donate More in Relative versus Absolute Terms." Marketing Letters 33, no. 1 (March 2022): 31–43.
- Web
Business and Climate Change Course | HBS Online
programs Participating in the student discussions was empowering. It ignited a drive within me to learn and absorb as much as I could. Leslie Pico A small business owner and tech entrepreneur from Arizona Programming & System Analysis,... View Details
- August 2022
- Article
The Bulletproof Glass Effect: Unintended Consequences of Privacy Notices
By: Aaron R. Brough, David A. Norton, Shannon L. Sciarappa and Leslie K. John
Drawing from a content analysis of publicly traded companies’ privacy notices, a survey of managers, a field study, and five online experiments, this research investigates how consumers respond to privacy notices. A privacy notice, by placing legally enforceable limits... View Details
Keywords: Choice; Purchase Intent; Privacy; Privacy Notices; Warnings; Assurances; Information Disclosure; Trust; Consumer Behavior; Spending; Decisions; Information; Communication
Brough, Aaron R., David A. Norton, Shannon L. Sciarappa, and Leslie K. John. "The Bulletproof Glass Effect: Unintended Consequences of Privacy Notices." Journal of Marketing Research (JMR) 59, no. 4 (August 2022): 739–754.
- May 10, 2019
- Article
How Asking Multiple People for Advice Can Backfire
Blunden, Hayley, Jennifer M. Logg, Alison Wood Brooks, Leslie John, and Francesca Gino. "How Asking Multiple People for Advice Can Backfire." Harvard Business Review (website) (May 10, 2019).
- 23 May 2017
- First Look
First Look at New Ideas and Research: May 23, 2017
in press Journal of Experimental Psychology: General Pseudo-Set Framing By: Barasz, Kate, Leslie John, Elizabeth A. Keenan, and Michael I. Norton Abstract—Pseudo-set framing—arbitrarily grouping items or tasks together as part of an... View Details
Keywords: Carmen Nobel
- August 2016
- Article
The Role of (Dis)similarity in (Mis)predicting Others' Preferences
By: Kate Barasz, Tami Kim and Leslie K. John
Consumers readily indicate liking options that appear dissimilar—for example, enjoying both rustic lake vacations and chic city vacations or liking both scholarly documentary films and action-packed thrillers. However, when predicting other consumers’ tastes for the... View Details
Keywords: Perceived Similarity; Prediction Error; Preference Prediction; Self-other Difference; Social Inference; Cognition and Thinking; Perception; Forecasting and Prediction
Barasz, Kate, Tami Kim, and Leslie K. John. "The Role of (Dis)similarity in (Mis)predicting Others' Preferences." Journal of Marketing Research (JMR) 53, no. 4 (August 2016): 597–607.
- November 2012
- Article
Empirical Observations on Longer-term Use of Incentives for Weight Loss
By: Leslie K. John, George Loewenstein and Kevin Volpp
Behavioral economic-based interventions are emerging as powerful tools to help individuals accomplish their own goals, including weight loss. Deposit contract incentive systems give participants the opportunity to put their money down toward losing weight, which they... View Details
Keywords: Weight Loss; Obesity; Behavioral Economics; Intervention; Behavior; Motivation and Incentives
John, Leslie K., George Loewenstein, and Kevin Volpp. "Empirical Observations on Longer-term Use of Incentives for Weight Loss." Preventive Medicine 55, Supplement 1 (November 2012): S68–S74.
- 14 Jul 2015
- First Look
First Look: July 14, 2015
In press Journal of Experimental Psychology: General Hormones and Ethics: Understanding the Biological Basis of Unethical Conduct By: Lee, Jooa Julia, Francesca Gino, Ellie Shuo Jin, Leslie K. Rice, and Robert A. Josephs... View Details
Keywords: Sean Silverthorne
- 2024
- Working Paper
The Revised-Is-Quality Heuristic: Why Consumers Prefer Products Labeled as Revised
By: Ximena Garcia-Rada, Leslie K. John, Ed O’Brien and Michael I. Norton
From downloading never-ending updates to tracking ever-newer releases, consumers
today are surrounded by revised products that purport to have improved upon their predecessors.
Seven experiments examine when and why consumers rely on a “revised-is-quality”... View Details
Keywords: Product Change; Versioning; Expectancy Effects; Heuristics; Intuitive Processing; Product Marketing; Change; Perception; Consumer Behavior
Garcia-Rada, Ximena, Leslie K. John, Ed O’Brien, and Michael I. Norton. "The Revised-Is-Quality Heuristic: Why Consumers Prefer Products Labeled as Revised." Harvard Business School Working Paper, No. 19-087, February 2019. (Revised September 2024. Revise and resubmit, Journal of Marketing Research.)
- 15 Dec 2015
- News
The Year in Ideas 2015
people seem untrustworthy, according to Assistant Professor Leslie John, Professor Mike Norton, and doctoral student Kate Barasz. Unexpected raises can be more effective than higher initial wages in increasing worker productivity, Duncan... View Details
- 19 Apr 2017
- Blog Post
7 Ways MBA Students Use Baker Library
connections with several students that last throughout their two years. I love building on those relationships, and they often remain past graduation. I still get emails from one alum I met at orientation to check in to say “hi”, and for recommended reading. - View Details
- Web
Online Entrepreneurial Marketing Course | HBS Online
absorb as much as I could. Leslie Pico A small business owner and tech entrepreneur from Arizona Programming & System Analysis, Biomedical Engineering, Estrella Mountain Community College Small Business Administration, Northern Arizona... View Details