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  • All HBS Web  (16,379)
    • People  (38)
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  • February 2000 (Revised April 2003)
  • Case

InSite Marketing Technology (A)

By: Lynda M. Applegate, Genevieve J.S. Feraud and Sheila L Marcelo
Introduces students to products and services that improve customers' online shopping experience. Also discusses the challenges of marketing new product concepts and finding funding for start-up ventures. View Details
Keywords: Customer Focus and Relationships; Financing and Loans; Technological Innovation; Business or Company Management; Marketing Strategy; Product Launch; Service Delivery; Competitive Strategy; Competitive Advantage; Service Industry; Web Services Industry
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Applegate, Lynda M., Genevieve J.S. Feraud, and Sheila L Marcelo. "InSite Marketing Technology (A)." Harvard Business School Case 800-279, February 2000. (Revised April 2003.)
  • January 2013 (Revised February 2013)
  • Case

EverTrue: Mobile Technology Development (A)

By: William R. Kerr and Alexis Brownell
Brent Grinna is evaluating different options for the technology development of his start-up's iPhone app, including hiring local programmers, finding a CTO, or outsourcing. He only has a little over two months before he presents his alumni networking app to Brown... View Details
Keywords: Start-up; Mobile App; oDesk; Outsourcing; CTO; Minimum Viable Product; App Development; Business Startups; Decisions; Entrepreneurship; Mobile and Wireless Technology; Intellectual Property; Product Development; Globalization; Technology Industry; Massachusetts; Boston; India
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Kerr, William R., and Alexis Brownell. "EverTrue: Mobile Technology Development (A)." Harvard Business School Case 813-122, January 2013. (Revised February 2013.)
  • 04 Jun 2014
  • What Do You Think?

Does Internet Technology Threaten Brand Loyalty?

Summing Up Is the Potential Negative Impact of New Information Technologies on Customer Loyalties Overstated? Customers will remain loyal to brands that meet their needs, regardless of the effects of new information View Details
Keywords: by James Heskett; Technology; Technology; Technology
  • 26 Feb 2025
  • HBS Seminar

Elizabeth Kelly, National Institute of Standards and Technology (NIST)

  • March 2003 (Revised August 2005)
  • Case

Making SMaL Big: SMaL Camera Technologies

By: Clayton M. Christensen and Scott Duncan Anthony
SMaL Camera Technologies CEO Maurizio Arienzo was trying to decide what market opportunities SMaL should target. The company had developed a revolutionary imaging technology that powered small digital still and video cameras. Its first-generation product--a kit to... View Details
Keywords: Product Development; Decision Making; Disruptive Innovation; Market Entry and Exit; Electronics Industry; Computer Industry; Massachusetts
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Christensen, Clayton M., and Scott Duncan Anthony. "Making SMaL Big: SMaL Camera Technologies." Harvard Business School Case 603-116, March 2003. (Revised August 2005.)
  • 2012
  • Other Unpublished Work

Technology Innovation and Diffusion as Sources of Output and Asset Price Fluctuations

By: Diego A. Comin, Mark Gertler and Ana Maria Santacreu
Keywords: Technological Innovation; Technology Adoption; Asset Pricing; Fluctuation
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Comin, Diego A., Mark Gertler, and Ana Maria Santacreu. "Technology Innovation and Diffusion as Sources of Output and Asset Price Fluctuations." January 2012. (Revise and resubmit at the Journal of Political Economy.)
  • February 2000 (Revised June 2001)
  • Case

Note on Home Video Game Technology and Industry Structure

Part of a series on the home video game industry that illustrates the underlying economics and competitive dynamics of the industry. This case provides general information about the industry, allowing for subsequent cases in the series to focus on competitive... View Details
Keywords: Competitive Advantage; Industry Structures; Video Game Industry
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Coughlan, Peter J. "Note on Home Video Game Technology and Industry Structure." Harvard Business School Case 700-107, February 2000. (Revised June 2001.)
  • March 1997 (Revised January 1999)
  • Case

Cambridge Technology Partners: Corporate Venturing (August 1996)

By: Paul A. Gompers and Catherine M. Conneely
Concerns the decision of Jim Sims, president and CEO of Cambridge Technology Partners (CTP) to form a corporate venture capital subsidiary. CTP is a fast-growing information technology consulting firm that has been presented with many investment opportunities from... View Details
Keywords: Decisions; Venture Capital; Leadership; Information Technology; Investment; Opportunities; Customer Focus and Relationships; Business Startups; Business Subsidiaries; Information Technology Industry; Information Technology Industry; Cambridge
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Gompers, Paul A., and Catherine M. Conneely. "Cambridge Technology Partners: Corporate Venturing (August 1996)." Harvard Business School Case 297-033, March 1997. (Revised January 1999.)
  • October 1993
  • Article

Developer-user Interaction and User Satisfaction in Internal Technology Transfer

By: D. A. Leonard-Barton and D. Sinha
Keywords: Relationships; Information Technology; Communication; Customer Satisfaction
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Leonard-Barton, D. A., and D. Sinha. "Developer-user Interaction and User Satisfaction in Internal Technology Transfer." Academy of Management Journal 36, no. 5 (October 1993): 1125–1139.
  • 12 Oct 2017
  • News

Technology is revolutionising supply-chain finance

    Strict ID Laws Don't Stop Voters: Evidence form a U.S. Nationwide Panel, 2008-2018

    U.S. states increasingly require identification to vote—an ostensible attempt to deter fraud that prompts complaints of selective disenfranchisement. Using a difference-in-differences design on a panel data set with 1.6 billion observations, 2008–2018, we find that... View Details

    • May 1986 (Revised October 1986)
    • Case

    Data Administration in Citibank Brazil (B): Strategy and Technology

    By: Shoshana Zuboff
    Keywords: Banks and Banking; Information Management; Banking Industry; Brazil
    Citation
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    Zuboff, Shoshana. "Data Administration in Citibank Brazil (B): Strategy and Technology." Harvard Business School Case 486-110, May 1986. (Revised October 1986.)
    • Web

    Leadership, Culture, and Transition at lululemon | Information Technology

    and personality through the multimedia technology used in lululemon is just fantastic. The case comes much more alive for a case on culture, innovation, leadership, and change.... View Details
    • October 2015
    • Teaching Note

    DRW Technologies (Brief Case)

    By: Stephen A. Greyser and William Ellet
    Teaching note for case 916-535. This note addresses use of the case at different levels and in different courses, with considerable role play suggestions. Updated in September 2020, and now includes a supplemental section with specific experience-based guides for use... View Details
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    Greyser, Stephen A., and William Ellet. "DRW Technologies (Brief Case)." Harvard Business School Teaching Note 916-536, October 2015.
    • 2016
    • Working Paper

    The State of Small Business Lending: Innovation and Technology and the Implications for Regulation

    By: Karen Gordon Mills and Brayden McCarthy
    Small businesses were among the hardest hit in the Great Recession, accounting for more than 60% of the total jobs lost. The economic crisis was one focused on the banking sector, which is one reason for the disproportionately high impact on America’s small businesses,... View Details
    Keywords: Small Business; Financing and Loans; Financial Crisis
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    Mills, Karen Gordon, and Brayden McCarthy. "The State of Small Business Lending: Innovation and Technology and the Implications for Regulation." Harvard Business School Working Paper, No. 17-042, November 2016.
    • August 2012
    • Supplement

    William Jeffrey: Performance at Bay Colony (B)

    By: Lena G. Goldberg
    The decision-making process, policies and procedures, and legal obligations of the Board, the company's inside counsel and the company's outside counsel are explored in connection with on-boarding, investigating alleged misconduct of, and terminating a company's CEO,... View Details
    Keywords: Leadership And Managing People; Employment Law; Business or Company Management; Law; Leadership; Governing and Advisory Boards; Employment; Corporate Governance; Financial Services Industry; Massachusetts
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    Goldberg, Lena G. "William Jeffrey: Performance at Bay Colony (B)." Harvard Business School Supplement 313-046, August 2012.
    • January 1998 (Revised December 1998)
    • Case

    NSK Software Technologies Ltd.

    By: Paul A. Gompers and Jeffrey M. Anapolsky
    Discusses the efforts of three Israeli software engineers' efforts to bring a network security software product to market. The firm needs an investment to complete programming and start marketing. View Details
    Keywords: Applications and Software; Financing and Loans; Product Development; Information Technology Industry; Israel
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    Gompers, Paul A., and Jeffrey M. Anapolsky. "NSK Software Technologies Ltd." Harvard Business School Case 298-071, January 1998. (Revised December 1998.)
    • Research Summary

    Technological Competition in Computing

    By: Shane M. Greenstein

    On what dimensions do computing platforms compete, and how does that competition help or hinder the deployment of technical standards? What principles shape choices over platform governance, and how do those choices shape competitive outcomes? In this line of... View Details

    • 01 Apr 1996
    • News

    Technology for Learning's Sake

    In an interview in last December's Bulletin Dean Kim B. Clark talked of launching "a profound transformation around information technology (IT)," an initiative that would earn for the School an unequaled reputation for intelligent,... View Details
    Keywords: by Deborah Blagg; photo by David Zadig
    • August 1997 (Revised November 1998)
    • Case

    Cambridge Technology Partners - 1991 Start Up

    By: Paul A. Gompers and Catherine M. Conneely
    Jim Sims tries to close the deal to create Cambridge Technology Partners (CTP) in a spin-out from a troubled technology consulting firm. The deal looks tenuous. View Details
    Keywords: Business Startups; Negotiation Deal; Information Technology; Organizations; Information Technology Industry; Information Technology Industry; Cambridge
    Citation
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    Gompers, Paul A., and Catherine M. Conneely. "Cambridge Technology Partners - 1991 Start Up." Harvard Business School Case 298-044, August 1997. (Revised November 1998.)
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