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  • 24 May 2013
  • Video

Advertising Symbiosis: The Key to Viral Videos

  • Article

A Theories-in-Use Approach to Building Marketing Theory

By: G. Zaltman, Valarie A. Zeithaml, Bernard Jaworski, Ajay K. Kohli, Kapil R. Tuli and Wolfgang Ulaga
This article’s objective is to inspire and provide guidance on the development of marketing knowledge based on the theories-in-use (TIU) approach. The authors begin with a description of the TIU approach and compare it with other inductive and deductive research... View Details
Keywords: Building Theory; Grounded Theory; Theories-in-use; Theory Construction; Theory Development; Marketing; Knowledge; Theory
Related
  • 12 PM – 1 PM EST, 09 Jan 2019
  • Webinars: Trending@HBS

How Better Immigration Policies Foster Business Innovation and Growth

Talent is a critical factor in driving innovation in science, engineering, and today's knowledge economy. Professor Bill Kerr explores the data and ideas that should drive the next wave of policy and business practice around high-skill immigration. View Details
  • 15 Jul 2021
  • News

On Twitter, Bad News Spreads Faster Than Good

  • 06 Mar 2020
  • Video

College Programs Series: Peek Weekend

  • November 2000
  • Background Note

Running and Growing the Small Company: Team Project Guidelines

Requires participation in a team research project. Each team should have three to four members. The goal of the project is to acquire first-hand knowledge of how a particular business process is managed at a small company. View Details
Keywords: Small Business; Groups and Teams; Projects
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  • 19 Dec 2016
  • Research & Ideas

The 10 Most Popular Stories of 2016

platforms. “How Uber, Airbnb, and Etsy Attracted Their First 1,000 Customers” was the most-read story on Working Knowledge in 2016. Other popular topics among our readers included workplace communication, negotiation, white-collar crime,... View Details
Keywords: by Carmen Nobel
  • 24 Jul 2012
  • First Look

First Look: July 24

gas regulations are more likely to share greenhouse gas emissions levels and reduction targets. Download the paper: http://www.hbs.edu/research/pdf/12-026.pdf The Rich Get Richer: Enabling Conditions for Knowledge Use in Organizational... View Details
Keywords: Sean Silverthorne

    Ashley V. Whillans

    Ashley Whillans is the Volpert Family Associate Professor of Business Administration at the Harvard Business School, where she teaches the Motivation and Incentives course to MBA students. Professor Whillans earned her PhD in Social Psychology from the University of... View Details

    • 02 Jan 2007
    • Research & Ideas

    Most Popular Articles of 2006

    In the six-year history of Harvard Business School's Working Knowledge, some types of articles have always been popular with our readers. Want to generate a lot of reader buzz? Then write about negotiation strategy, managing IT, explorations of the actions of Wal-Mart,... View Details
    Keywords: by Sean Silverthorne
    • Video

    May Al-Dabbagh presents "Dwelling/من بيت لبيت" (Keynote)

    • Article

    What Managers Need to Know About Social Tools: Avoid the Common Pitfalls So That Your Organization Can Collaborate, Learn, and Innovate

    By: Paul Leonardi and Tsedal Neeley
    Workplaces have adopted internal social tools—think stand-alone technologies such as Slack, Yammer, and Chatter, or embedded applications such as Microsoft Teams and JIRA—at a staggering rate. In an ambitious study of 4,200 companies, conducted by the McKinsey Global... View Details
    Keywords: Leadership; Social Tools; Social and Collaborative Networks; Knowledge Sharing; Performance Improvement; Management
    Related
    • January 2005 (Revised July 2010)
    • Case

    Anne Mulcahy: Leading Xerox through the Perfect Storm (A)

    By: William W. George and Andrew N. McLean
    In 2000, Xerox faces bankruptcy amid a liquidity crisis, collapsed profitability, and an expanding SEC investigation. Traces the career and leadership development of Anne Mulcahy, a former sales executive unexpectedly named COO of the beleaguered company as a last... View Details
    Keywords: Organizational Change and Adaptation; Leadership; Financial Liquidity; Organizational Culture; Crisis Management; Insolvency and Bankruptcy; Gender; Corporate Governance
    Related
    • Article

    What to Know About Locating in a Cluster

    By: Willy C. Shih and Sen Chai
    As a study of two industry clusters in Denmark shows, factors that can make clusters attractive—easy people movement and knowledge spillovers—can also make it harder for individual companies to retain proprietary knowledge. View Details
    Keywords: Clusters; Clustering; Competitiveness; Life Sciences; Telecommunications; Science-based; Research And Development; Industry Clusters; Research; Innovation Strategy; Innovation and Management; Geographic Location; Pharmaceutical Industry; Biotechnology Industry; Telecommunications Industry; Food and Beverage Industry; Denmark
    Related
    • 24 Mar 2016
    • Blog Post

    Learning to Code at Business School

    These days more and more MBA students are choosing to pursue a career in tech. At HBS, 20% of the Class of 2015 went into the tech industry after graduation and the Code Club is an active student group on campus. For many, having some basic coding View Details
    • December 2011 (Revised September 2017)
    • Case

    Domino's Pizza

    By: David E. Bell, Phillip Andrews and Mary Shelman
    Domino's Pizza is the world's second-largest pizza company with 9,436 stores globally, 95% of which are franchised. Domino's franchisees in the U.S. market were able to purchase fresh dough, cheese, pizza toppings, and other menu ingredients and store supplies directly... View Details
    Keywords: Risk Management; Market Entry and Exit; Supply Chain Management; Global Strategy; Growth and Development Strategy; Food and Beverage Industry
    Related
    • 01 Sep 2015
    • News

    What to Know About Locating in a Cluster

    • Research Summary

    Research Interests

    Faaiza’s research focuses on how organizations learn and innovate under novel/uncertain circumstances. Organizational design, organizational sociology, strategic planning, knowledge management, and self-organizing teams are areas of special interest to Faaiza. View Details
    • 12 PM – 1 PM EST, 11 Dec 2014
    • Webinars: Trending@HBS

    Leadership Lessons from the 2010 Chilean Mine Rescue

    Professor Edmondson will explore teaming as a dynamic response to the demands of knowledge intensive businesses. Organizations that do it well have a competitive advantage, because teaming is how organizations learn how they anticipate and respond to shifts in the... View Details
    • 22 Nov 2006
    • Research & Ideas

    CEO Succession: The Case at Ford

    Podcast with: Joseph Bower Interviewer: James Aisner Running Time: 8 min., 23 sec. In early September, Ford Motor Company announced that Bill Ford would be replaced as CEO by Boeing's Alan Mulally, credited with the turnaround of the Commercial Airplanes division of... View Details
    Keywords: by Jim Aisner; Auto; Employment