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Publications

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    • All HBS Web  (3,260)
      • Faculty Publications  (571)

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      • August 1980
      • Article

      An Activity Analysis Approach to Unit Costing with Multiple Interactive Products

      By: Robert S. Kaplan and Hiroyuki Itami
      Keywords: Theory; Product
      Citation
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      Related
      Kaplan, Robert S., and Hiroyuki Itami. "An Activity Analysis Approach to Unit Costing with Multiple Interactive Products." Management Science 26, no. 8 (August 1980): 826–839.
      • 1980
      • Article

      Consumer Impulse Purchase and Credit Card Usage: An Empirical Examination Using the Log Linear Model

      By: Rohit Deshpandé and S. Krishnan
      Most of the work in impulse purchase behavior has investigated the association of socioeconomic variables and unplanned purchases with equivocal results. This paper examines the interrelationship between impulse purchases, credit card usage, cost of items bought, and... View Details
      Keywords: Consumer Behavior; Mathematical Methods; Credit Cards; Income
      Citation
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      Deshpandé, Rohit, and S. Krishnan. "Consumer Impulse Purchase and Credit Card Usage: An Empirical Examination Using the Log Linear Model." Advances in Consumer Research 7 (1980): 792–795.
      • Article

      AI Companions Reduce Loneliness

      By: Julian De Freitas, Zeliha Oğuz-Uğuralp, Ahmet K. Uğuralp and Stefano Puntoni
      Chatbots are now able to engage in sophisticated conversations with consumers in the domain of relationships, providing a potential coping solution to widescale societal loneliness. Behavioral research provides little insight into whether these applications are... View Details
      Keywords: AI and Machine Learning; Well-being; Emotions; Applications and Software
      Citation
      Purchase
      Related
      De Freitas, Julian, Zeliha Oğuz-Uğuralp, Ahmet K. Uğuralp, and Stefano Puntoni. "AI Companions Reduce Loneliness." Journal of Consumer Research (in press). (Pre-published online June 25, 2025.)
      • Research Summary

      Board Governance

      By: Paul M. Healy
      I examine how the internal operations of boards, including how they select new directors, how they interact with each other and the CEO, and how they review their performance, affect their governance effectiveness View Details
      Keywords: Board Of Directors
      • Forthcoming
      • Article

      Comparing the Value of Perceived Human Versus AI-Generated Empathy

      By: Matan Rubin, Joanna Z. Li, Federico Zimmerman, Desmond C. Ong, Amit Goldenberg and Anat Perry
      Artificial intelligence (AI) and specifically large language models demonstrate remarkable social–emotional abilities, which may improve human–AI interactions and AI’s emotional support capabilities. However, it remains unclear whether empathy, encompassing... View Details
      Keywords: AI and Machine Learning; Emotions; Perception; Interpersonal Communication
      Citation
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      Rubin, Matan, Joanna Z. Li, Federico Zimmerman, Desmond C. Ong, Amit Goldenberg, and Anat Perry. "Comparing the Value of Perceived Human Versus AI-Generated Empathy." Nature Human Behaviour (forthcoming). (Pre-published online June 30, 2025.)
      • Research Summary

      Compensatory Transfers in Collective Decision Making

      By: Jerry R. Green
      Jerry R. Green is studying mechanisms that can be employed to promote efficient collective decisions while providing justifiable compensation to participants who favor different, less efficient alternatives. This type of decision problem is pervasive in business,... View Details
      • Forthcoming
      • Article

      Consumer Choice and Corporate Bankruptcy

      By: Samuel Antill and Megan Hunter
      We estimate the indirect costs of corporate bankruptcy associated with lost customers. In incentivized experiments, randomly informing consumers about a firm’s Chapter 11 reorganization lowers their willingness to pay for the firm’s products by 17%-28%. Consumers worry... View Details
      Keywords: Consumer Choice; Bankruptcy; Financial Distress; Structural Estimation; Experimental Economics; Hertz; Insolvency and Bankruptcy; Perception; Consumer Behavior
      Citation
      Related
      Antill, Samuel, and Megan Hunter. "Consumer Choice and Corporate Bankruptcy." Journal of Finance (forthcoming).
      • Research Summary

      Control in Inter-organizational Settings

      By: V.G. Narayanan
      Professor Narayanan is studying how franchise owners use measurement tools such as the Balanced Scorecard and mystery shopper survyes to mitigate incentive and information frictions that arise between franchisors and franchisees. He is also studying control issues that... View Details
      • Research Summary

      Customer-Centric Marketing Strategy

      By: Rohit Deshpande
      Rohit Deshpandé's research program focuses on Customer-Centricity. A stream of projects examines the interaction between corporate and national culture as they influence the development and implementation of global marketing strategies in high performance firms. This... View Details
      • Research Summary

      Design Driven Innovation

      By: Roberto Verganti

      Firms, managers and scholars have often balanced between two approaches to innovation: user centered (where incremental innovation is pulled by the market) and technology push (where innovation comes from breakthrough development in technologies). However there is a... View Details

      • Teaching Interest

      FIELD Foundations

      By: Alison Wood Brooks

      FIELD Foundations is a course for first-year MBA students in the Required Curriculum. As a complement to case method courses that students take in the first year of the MBA program, FIELD Foundations offers hands-on leadership practice and immersive team... View Details

      • Research Summary

      Financing New Business Formation

      By: Paul A. Gompers
      New business creation has become a potent force for economicdevelopment in the United States. Prior to 1980, large firms created the majority of new jobs in the American economy. While considerable debate rages over whether small firms are the source of recent job... View Details
      • Research Summary

      Growth and the Quality of Foreign Direct Investment: Is All FDI Equal? (joint with Andrew Charlton)

      By: Laura Alfaro
      In this paper we distinguish different qualities of FDI to re-examine the relationship between FDI and growth. Establishing the quality of FDI, however, is a difficult concept. Quality, that is the effect of a unit of FDI on economic growth, is a combination and... View Details
      • Teaching Interest

      Harvard Business Analytics Program

      By: Michael L. Tushman

      The Harvard Business Analytics Program is offered through a collaboration between Harvard Business School (HBS), the John A. Paulson School of Engineering and Applied Sciences (SEAS), and the Faculty of Arts and Sciences (FAS).

      Designed for... View Details

      • Teaching Interest

      How to Talk Gooder in Business and Life

      By: Alison Wood Brooks

      This is an Elective Curriculum course for HBS MBA students. People must converse effectively to achieve success in every aspect of business and life – from pitching ideas to giving feedback, brainstorming and making strategic decisions, from interviewing to firing.... View Details

      Keywords: Conversation; Strategic Decisions; Interactions
      • Research Summary

      Impact of Technology on Industry Structure and Competitive Strategy

      By: Stephen P. Bradley
      Stephen Bradley’s research has focused for several years on the impact of technology on industry structure and competitive strategy. In particular he has been studying the convergence of information technology and telecommunications and how this convergence is... View Details
      • Research Summary

      Managing Networked Businesses

      By: Thomas R. Eisenmann
      Platform-based businesses that leverage network effects face a distinctive set of management challenges. A platform encompasses components and rules that facilitate interactions between the platform's users. A platform-based product or service exhibits a network... View Details
      • Research Summary

      Managing the Advantages and Tradeoffs of Collaborative Structures

      By: Ethan S. Bernstein

      To solve complex problems, organizations must both collect facts and use them to solve problems. In one study, my coauthors and I show that increased connectivity—measured as network... View Details

      Keywords: Networks; Human Behavior; Performance; Virtual Work; Hybrid Work; Office Space; Workplace Design; Communication; Social and Collaborative Networks; Behavior; Organizational Design; Organizational Structure; Leadership; Management
      • Teaching Interest

      Managing the Future of Work (MBA Education—Elective Curriculum)

      By: Christopher T. Stanton

      The nature and scope of work is changing rapidly, creating massive business challenges in the shadow of broader political and social shifts.  HBS launched a major initiative in 2017 on Managing the Future of Work to define these workplace issues and... View Details

      • 2023
      • Chapter

      Market Design Under Weak Institutions

      By: Benjamin N. Roth
      As market designers begin to address economic inequality, we will necessarily also begin to engage marginalized populations who have so far not been served well by the markets in which they participate. We will need new market designs for participants who may not... View Details
      Keywords: Market Design; Equality and Inequality; Trust; Emerging Markets
      Citation
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      Related
      Roth, Benjamin N. "Market Design Under Weak Institutions." In More Equal by Design: Economic Design Responses to Inequality, edited by Scott Duke Kominers and Alex Teytelboym. Oxford University Press, forthcoming.
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