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  • All HBS Web  (3,943)
    • People  (4)
    • News  (675)
    • Research  (2,597)
    • Events  (20)
    • Multimedia  (35)
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  • October 2005 (Revised October 2006)
  • Background Note

Marketing Promotions

Introduces the major communication vehicles and the process by which they can be brought together in an integrated marketing communications plan. View Details
Keywords: Marketing Communications
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Wosinska, Marta. "Marketing Promotions." Harvard Business School Background Note 506-028, October 2005. (Revised October 2006.)
  • 07 Oct 2009
  • Research Event

HBS Past and Present

Harvard Business School has grown into a teaching-, research-, and publishing-focused global enterprise with remarkably diverse students and faculty and highly accomplished alumni. Eight enduring themes have characterized Harvard Business School from its earliest... View Details
Keywords: & F. Warren McFarlan; Education
  • August 2023
  • Case

BYD, China, and Global Electric Vehicle Rivalry

By: Cynthia A. Montgomery and Max Hancock
In 2023, BYD, a Chinese electric vehicle (EV) maker, surpassed Tesla to become the world's best-selling EV brand. BYD began selling mobile phone batteries in 1995, acquired a license to sell vehicles in 2002, and spent two decades building its EV brand, growing its... View Details
Keywords: Competition; Competitive Strategy; Expansion; Segmentation; Vertical Integration; Market Participation; Environmental Sustainability; Auto Industry; Electronics Industry; China; Europe; United States; Japan; South Korea
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Montgomery, Cynthia A., and Max Hancock. "BYD, China, and Global Electric Vehicle Rivalry." Harvard Business School Case 724-358, August 2023.
  • 03 Nov 2016
  • HBS Seminar

Olav Sorenson, Yale University

  • June 1990 (Revised October 1993)
  • Case

Phil Knight: CEO at NIKE--1983

By: Richard E. Walton
An edited, shortened version of Phil Knight: CEO at Nike with parts of Nike (E) integrated into it. View Details
Keywords: Management Teams; Apparel and Accessories Industry; Entertainment and Recreation Industry; Sports Industry
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Walton, Richard E. "Phil Knight: CEO at NIKE--1983." Harvard Business School Case 390-038, June 1990. (Revised October 1993.)
  • Research Summary

Integrating: A managerial practice that enables implementation in fragmented healthcare environments [Under Review]

In this paper with Michaela Kerrisey, Sara Singer, Nicholas Leydon, and Gordon Schiff, we identify the factors that enabled primary care clinics to overcome implementation barriers and explain how clinic managers can integrate those factors across roles. Our... View Details

  • August 2002
  • Exercise

Career Choice-Making Case Assignment, The

By: Monica C. Higgins, David A. Thomas and Shoshana Zuboff
Sets the stage for self-assessment as an integral component in the process of career development. View Details
Keywords: Decision Choices and Conditions; Management Practices and Processes; Personal Development and Career
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Higgins, Monica C., David A. Thomas, and Shoshana Zuboff. "Career Choice-Making Case Assignment, The." Harvard Business School Exercise 403-054, August 2002.
  • May 2023 (Revised January 2024)
  • Case

Quigley-Simpson & Heppelwhite: The Ad Agency Model in the Age of AI

By: David C. Edelman and James Barnett
In October 2022, Quigley-Simpson & Heppelwhite CEO Carl Fremont considers how the advertising agency will integrate artificial intelligence tools into the business. View Details
Keywords: Marketing; Strategy; Advertising Industry; United States
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Edelman, David C., and James Barnett. "Quigley-Simpson & Heppelwhite: The Ad Agency Model in the Age of AI." Harvard Business School Case 523-054, May 2023. (Revised January 2024.)
  • October 16, 2019
  • Article

Where ESG Fails

By: Michael E. Porter, George Serafeim and Mark Kramer
We are entering a new stage of understanding of the linkage between investment performance and social impact. Previous approaches, such as socially responsible investing and environmental, social, and governance (ESG) screening, have obscured the opportunities for... View Details
Keywords: ESG; Sustainability; Environment; Social Impact; Impact Investing; ESG (Environmental, Social, Governance) Performance; ESG Reporting; Shared Value; Environmental Sustainability; Social Issues; Investment; Value; Strategy
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Porter, Michael E., George Serafeim, and Mark Kramer. "Where ESG Fails." Institutional Investor (October 16, 2019).
  • January 1992 (Revised February 1992)
  • Case

Quantum Corp.: Business and Product Teams

By: Steven C. Wheelwright and Clayton M. Christensen
Describes the adoption and evolution of product development teams and business teams at Quantum. Emphasizes integration of team capabilities with product development and competitive advantage in a rapidly changing environment. View Details
Keywords: Product Development; Groups and Teams; Situation or Environment; Competitive Strategy; Integration; Consumer Products Industry
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Wheelwright, Steven C., and Clayton M. Christensen. "Quantum Corp.: Business and Product Teams." Harvard Business School Case 692-023, January 1992. (Revised February 1992.)

    Ruru Hoong

    Ruru Hoong is a PhD candidate in Economics at Harvard & HBS, on the academic job market AY 2025-26.

    Her research interests span artificial intelligence, digital economics, privacy, and social media, primarily focusing on the (i) optimal design and integration... View Details

    • April 2020
    • Case

    Promoting Land and Nature Jerky

    By: John A. Quelch and Katherine B. Hartman
    Kathy Ayers, Vice President of Marketing and Communications for Land and Nature (L&N) Jerky Company, needs to make a recommendation about L&N's 2020 promotional spending. L&N's CEO, Tim Ryan, wants her to calculate different scenarios using historical data to determine... View Details
    Keywords: Advertising; Spending; Marketing Communications; Marketing Strategy; Product Positioning; Food and Beverage Industry
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    Quelch, John A., and Katherine B. Hartman. "Promoting Land and Nature Jerky." Harvard Business School Brief Case 920-563, April 2020.
    • 2014
    • Book

    Cost Accounting: A Managerial Emphasis

    By: Charles T. Horngren, Srikant M. Datar and Madhav Rajan
    Cost Accounting defined the cost accounting market and continues to innovate today by consistently integrating the most current practice and theory into the text. This acclaimed, market-leading text emphasizes the basic theme of "different costs for different... View Details
    Keywords: Cost Accounting; Management
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    Horngren, Charles T., Srikant M. Datar, and Madhav Rajan. Cost Accounting: A Managerial Emphasis. 15th ed. Prentice Hall, 2014.
    • 20 Oct 2010
    • Research & Ideas

    HBS Workshop Encourages Corporate Reporting on Environmental and Social Sustainability

    The development of corporate integrated reporting (IR) standards has the promise to be one of the great business innovations of the 21st century, and could be pivotal in restoring public trust in business institutions, Harvard Business... View Details
    Keywords: by Sean Silverthorne; Accounting
    • 22 Jun 2020
    • Working Paper Summaries

    Iterative Coordination and Innovation

    Keywords: by Sourobh Ghosh and Andy Wu
    • Awards

    PROSE Award for Excellence in Business, Finance & Management

    Won the 2010 PROSE Award for Professional and Scholarly Excellence in the Business, Finance & Management category for his book with Michael Krzus, One Report: Integrated Reporting for a Sustainable Strategy (John Wiley and Sons, 2010). This award is given by the... View Details
    • October 2014 (Revised January 2016)
    • Case

    IDEO: Human-Centered Service Design

    By: Ryan W. Buell and Andrew Otazo
    The case describes IDEO, one of the world's leading design firms, and its human-centered innovation culture and processes. It is an example of what managers can do to make their own organizations more innovative. In reaction to a rapidly changing competitive landscape,... View Details
    Keywords: Design Thinking; Innovation; Service Management; Service; Design; Service Delivery; Innovation and Management; Entertainment and Recreation Industry; Peru
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    Buell, Ryan W., and Andrew Otazo. "IDEO: Human-Centered Service Design." Harvard Business School Case 615-022, October 2014. (Revised January 2016.)
    • December 2014 (Revised January 2018)
    • Background Note

    Troubled Marriages

    By: Rosabeth Moss Kanter and Daniel Fox
    Compilation of articles looking at merger integration strategies: "business marriages." Problems of culture, management style, and business goals are revealed. View Details
    Keywords: Mergers and Acquisitions; Goals and Objectives; Management Style; Mission and Purpose; Organizational Culture; Problems and Challenges
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    Kanter, Rosabeth Moss, and Daniel Fox. "Troubled Marriages." Harvard Business School Background Note 315-058, December 2014. (Revised January 2018.)
    • 15 Jul 2010
    • Working Paper Summaries

    Trade Policy and Firm Boundaries

    Keywords: by Laura Alfaro, Paola Conconi, Harald Fadinger & Andrew F. Newman
    • January 2023 (Revised December 2024)
    • Technical Note

    LCA Action Planning: Responsibility and Accountability

    By: Sandra J. Sucher, Nien-he Hsieh and Marilyn Morgan Westner
    LCA action plans integrate responsibility and accountability into decision-making and planning. This module note was designed for the LCA course and reviews six steps leaders can follow to develop a practical LCA action plan for their business. It shows how integrating... View Details
    Keywords: Responsibility; Accountability; Management Challenges; Corporate Accountability; Leadership; Planning; Decisions; Strategy
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    Sucher, Sandra J., Nien-he Hsieh, and Marilyn Morgan Westner. "LCA Action Planning: Responsibility and Accountability." Harvard Business School Technical Note 323-060, January 2023. (Revised December 2024.)
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