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Publications

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  • All HBS Web  (3,221)
    • People  (11)
    • News  (670)
    • Research  (1,305)
    • Events  (3)
    • Multimedia  (7)
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Show Results For

  • All HBS Web  (3,221)
    • People  (11)
    • News  (670)
    • Research  (1,305)
    • Events  (3)
    • Multimedia  (7)
  • Faculty Publications  (853)
← Page 27 of 3,221 Results →

    Willis M. Emmons

    WILLIAM (WILLIS) EMMONS is Senior Lecturer and Director of the C. Roland Christensen Center for Teaching and Learning at Harvard Business School, a position he has held since 2004.  As Director of the Christensen Center, Emmons oversees programs to... View Details

    Keywords: infrastructure industry; infrastructure industry; infrastructure industry; infrastructure industry; infrastructure industry
    • September 2011 (Revised August 2013)
    • Case

    The Pepsi Refresh Project: A Thirst for Change

    By: Michael I. Norton and Jill Avery
    In 2010, for the first time in 23 years, PepsiCo did not invest in Superbowl advertising for its iconic brand. Instead, the company diverted this $20 million to the social media-fueled Pepsi Refresh Project: PepsiCo's innovative cause-marketing program in which... View Details
    Keywords: Risk Management; Marketing Strategy; Customer Focus and Relationships; Advertising Campaigns; Investment Return; Brands and Branding; Marketing Communications; Social Marketing; Cost vs Benefits; Food and Beverage Industry
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    Norton, Michael I., and Jill Avery. "The Pepsi Refresh Project: A Thirst for Change." Harvard Business School Case 512-018, September 2011. (Revised August 2013.)

      Richard S. Tedlow

      Richard S. Tedlow is the Class of 1949 Professor of Business Administration at the Harvard Business School, where he is a specialist in the history of business.

      Professor Tedlow received his B.A. from Yale in 1969 and his M.A. and Ph.D. in history from... View Details

      Keywords: marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry
      • 2010
      • Working Paper

      Evaluating the Effects of Large-Scale Health Interventions in Developing Countries: The Zambian Malaria Initiative

      By: Nava Ashraf, Gunther Fink and David N. Weil
      Since 2003, Zambia has been engaged in a large-scale, centrally coordinated national anti-malaria campaign which has become a model in sub-Saharan Africa. This paper aims at quantifying the individual and macro level benefits of this campaign, which involved mass... View Details
      Keywords: Cost vs Benefits; Developing Countries and Economies; Health Care and Treatment; Health Disorders; Performance Evaluation; Programs; Health Industry; Zambia
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      Ashraf, Nava, Gunther Fink, and David N. Weil. "Evaluating the Effects of Large-Scale Health Interventions in Developing Countries: The Zambian Malaria Initiative." NBER Working Paper Series, No. 16069, June 2010.

        John A. Quelch

        John A. Quelch is Executive Vice Chancellor and Distinguished Professor of Social Science at Duke Kunshan University. He is also John DeButts Professor at Duke University's Fuqua School of Business.  Between 2017 and 2023 he was the Leonard M. Miller University... View Details

        Keywords: e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry
        • August 2011 (Revised September 2011)
        • Supplement

        The Dannon Company: Marketing and Corporate Social Responsibility (B)

        By: Christopher Marquis and Bobbi Thomason
        Details Dannon's decision to initiate a cause marketing program focused on breast cancer to directly compete with Yoplait. View Details
        Keywords: Marketing; Corporate Social Responsibility and Impact; Food and Beverage Industry
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        Marquis, Christopher, and Bobbi Thomason. "The Dannon Company: Marketing and Corporate Social Responsibility (B)." Harvard Business School Supplement 412-047, August 2011. (Revised September 2011.)
        • 9 AM – 10 AM EST, 09 Jan 2019
        • HBS Online

        HBS Online Negotiation Mastery

        Hone your negotiation skills with analytical tools, interpersonal techniques, and real-world practice to secure maximum value for yourself and your organization. Program Dates: January 9, 2019 - March 6, 2019 View Details
        • December 2009
        • Article

        Media Markets and Localism: Does Local News en Español Boost Hispanic Voter Turnout?

        By: Felix Oberholzer-Gee and Joel Waldfogel
        Since the dawn of broadcasting, and especially in the past decade, Americans have turned their attention from local to more distant sources of news and entertainment. While the integration of media markets will raise the private welfare of many consumers, critics of a... View Details
        Keywords: Voting; Ethnicity; Behavior; Local Range; Journalism and News Industry; Journalism and News Industry; United States
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        Oberholzer-Gee, Felix, and Joel Waldfogel. "Media Markets and Localism: Does Local News en Español Boost Hispanic Voter Turnout?" American Economic Review 99, no. 5 (December 2009).
        • April 2021 (Revised June 2021)
        • Case

        IBM: Design Thinking

        By: Srikant M. Datar, Amram Migdal and Paul Hamilton
        This case describes the 2012-2020 effort at IBM to implement design thinking throughout the company and hire thousands of designers to serve on every product team alongside technical engineers and developers and product managers. IBM’s design transformation is told... View Details
        Keywords: Business Ventures; Business Divisions; Business Units; Business Organization; Change; Change Management; Transformation; Competency and Skills; Talent and Talent Management; Design; Human Resources; Recruitment; Selection and Staffing; Innovation and Invention; Collaborative Innovation and Invention; Innovation and Management; Innovation Strategy; Jobs and Positions; Job Design and Levels; Leading Change; Management; Business or Company Management; Goals and Objectives; Management Practices and Processes; Operations; Product; Product Design; Product Development; Organizations; Business Processes; Organizational Change and Adaptation; Organizational Design; Organizational Structure; Strategy; Adaptation; Adoption; Technological Innovation; Information Infrastructure; Information Technology; Technology Industry; Technology Industry; United States
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        Datar, Srikant M., Amram Migdal, and Paul Hamilton. "IBM: Design Thinking." Harvard Business School Case 121-007, April 2021. (Revised June 2021.)
        • 2025
        • Chapter

        Institutional Entrepreneurship and Climate Change

        By: Ann-Kristin Bergquist and Geoffrey Jones
        This chapter explores when and why private regulatory governance systems became the primary form of global environmental governance. The chapter explores two different historical paths in such private regulation and how they came about. The first path involved... View Details
        Keywords: Institutional Entrepreneurship; Environment; Climate Change; Governing Rules, Regulations, and Reforms; Environmental Regulation; Standards; Corporate Social Responsibility and Impact
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        Bergquist, Ann-Kristin, and Geoffrey Jones. "Institutional Entrepreneurship and Climate Change." Chap. 1 in Climate Change and Business: Historical Perspectives, edited by Teresa da Silva Lopes, Paul Duguid, and Robert Fredona, 8–29. London, United Kingdom: Routledge, 2025.
        • September 2003 (Revised November 2005)
        • Case

        Best Buy Co., Inc. (A): An Innovator's Journey

        By: Dorothy A. Leonard and Brian DeLacey
        The CEO of Best Buy, a hugely successful retailing company, has hired consulting firm Strategos to imbue the company with an improved innovative capability. The six-month program of experimental learning yields new business ideas and also trains Best Buy employees as... View Details
        Keywords: Innovation and Management; Innovation Strategy; Management Teams; Creativity; Adoption; Organizational Change and Adaptation; Employees; Learning; Training; Programs; Retail Industry; United States
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        Leonard, Dorothy A., and Brian DeLacey. "Best Buy Co., Inc. (A): An Innovator's Journey." Harvard Business School Case 604-043, September 2003. (Revised November 2005.)
        • 23 Dec 2008
        • First Look

        First Look: December 23, 2008

        program relative to their peers. Most specifications find weak crowding-in effects or no effect at all for native patenting. Total invention increases with higher admission levels primarily through the direct contributions of ethnic... View Details
        Keywords: Martha Lagace
        • 15 Apr 2022
        • Blog Post

        How I Spent My HBS 2+2 Deferral: Kelly Ogiesoba

        The HBS 2+2 program is a deferred admission process for current students in their final year of study, either in college or a full-time master’s degree program. If you are admitted through 2+2, you work for two to four years in a field of... View Details
        • November 1996 (Revised October 1998)
        • Case

        Reynolds Metals Company: Consumer Products Division

        Reynolds Consumer Products Division must decide whether to discontinue its program of case allowances in favor of discretionary trade dollars targeted for market development. View Details
        Keywords: Marketing Channels; Consumer Products Industry
        Citation
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        Chun, Samuel S. "Reynolds Metals Company: Consumer Products Division." Harvard Business School Case 597-045, November 1996. (Revised October 1998.)
        • 9 AM – 10 AM EDT, 20 Mar 2019
        • HBS Online

        HBS Online Negotiation Mastery

        Hone your negotiation skills with analytical tools, interpersonal techniques, and real-world practice to secure maximum value for yourself and your organization. Program Dates: March 20, 2019 - May 15, 2019 View Details
        • Program

        Investment Management Workshop

        Summary The Investment Management Workshop convenes the world's top principals, portfolio managers, and executives to explore the latest industry strategies and best practices. Focused on asset management, business strategy, business... View Details
        • March 2015
        • Teaching Note

        CVS Health: Promoting Drug Adherence

        By: Leslie John, John Quelch and Robert Huckman
        Email mking@hbs.edu for a courtesy copy.

        This Teaching Note explains the theory of the case and teaching plan for the case: CVS Health: Promoting Drug Adherence (515010). The case finds Helena Foulkes, Executive... View Details
        Keywords: Medication Adherence; Affordable Care Act (ACA); Marketing Strategy; Communication Strategy; Customer Value and Value Chain; Decisions; Health Care and Treatment; Goals and Objectives; Resource Allocation; Marketing Communications; Consumer Behavior; Measurement and Metrics; Service Delivery; Behavior; Motivation and Incentives; Social Issues; Information Technology; Value Creation; Health Industry; Health Industry; Health Industry; Health Industry; Health Industry; United States
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        John, Leslie, John Quelch, and Robert Huckman. "CVS Health: Promoting Drug Adherence." Harvard Business School Teaching Note 515-086, March 2015. (Email mking@hbs.edu for a courtesy copy.)
        • January 2017
        • Case

        Flatiron School

        By: Thomas Eisenmann and Halah AlQahtani
        In late 2016, the founders of Flatiron School, a startup offering 12-week coding bootcamps, are formulating their growth strategy. Their new online-only program has matched the excellent job placement results for their in-person bootcamps. Should Flatiron shift... View Details
        Keywords: Scaling Start-ups; Growth Strategy; Entrepreneurship; Distribution Channels; Growth and Development Strategy; Internet and the Web; Business Startups; Diversification; Expansion; Education Industry; United States
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        Eisenmann, Thomas, and Halah AlQahtani. "Flatiron School." Harvard Business School Case 817-114, January 2017.
        • 17 Sep 2021
        • Blog Post

        Video Blog: My Experience as a Veteran in the HBS/HKS Joint Degree

        View Video Prior to graduating in May, Phillip Jones (MBA/MPP 2021) detailed his path from the Navy to the HBS classroom and reflected on finding community in the MBA Program [6 minutes]. TRANSCRIPT Phillip Jones: Hey, everyone. My name... View Details
        • 21 Nov 2022
        • Blog Post

        HBS Student Club Spotlight: Sustainability Club

        most diverse view of climate solutions – starting with energy, but also including other approaches like ocean-based solutions, heavy industry decarbonization, renewable materials, and more. What are your backgrounds, and why did you... View Details
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