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Show Results For
- All HBS Web
(31,660)
- People (95)
- News (9,109)
- Research (16,302)
- Events (125)
- Multimedia (684)
- Faculty Publications (13,031)
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- 2014
- Working Paper
The Rising Cost of Consumer Attention: Why You Should Care, and What You Can Do about It
By: Thales S. Teixeira
Attention is a necessary ingredient for effective advertising. The market for consumer attention (or "eyeballs") has become so competitive that attention can be regarded as a currency. The rising cost of this ingredient in the marketplace is causing marketers to waste... View Details
Teixeira, Thales S. "The Rising Cost of Consumer Attention: Why You Should Care, and What You Can Do about It." Harvard Business School Working Paper, No. 14-055, January 2014.
- 06 Jan 2021
- Working Paper Summaries
Aggregate Advertising Expenditure in the US Economy: What's Up? Is It Real?
- 27 Aug 2018
- Sharpening Your Skills
Guts, Gall, and Good Luck: What It Takes To Be An Entrepreneur
iStock What do these people have in common? The daughter of former slaves, pioneers in the private space race, and oddball inventors who created the green business industry. They all overcame long odds to become great American entrepreneurs. Here is a collection of... View Details
Keywords: by Sean Silverthorne
- 2023
- Article
Moral Escalation: Contested Category Emergence and Its Consequences in the Toy Industry
By: Ryann Noe
Preexisting research has outlined the cognitive, competitive, and economic barriers to market category emergence. Yet scholars have paid scant attention to the processes and consequences of moral resistance to nascent categories. Through a longitudinal, qualitative... View Details
Keywords: Moral Sensibility; Market Entry and Exit; Product Positioning; Technology Industry; Consumer Products Industry
Noe, Ryann. "Moral Escalation: Contested Category Emergence and Its Consequences in the Toy Industry." Academy of Management Proceedings (2023).
- 2015
- Working Paper
Build It, Buy It or Both? Rethinking the Sourcing of Advertising Services
By: Alvin J. Silk and Marta M. Stiglin
This paper provides an update on the current state of in-house agencies. Whereas traditional consideration of internalizing advertising services was framed as a binary choice of build or buy, today's advertisers frequently pursue hybrid policies of build and buy to... View Details
Silk, Alvin J., and Marta M. Stiglin. "Build It, Buy It or Both? Rethinking the Sourcing of Advertising Services." Harvard Business School Working Paper, No. 15-093, June 2015.
- 2015
- Other Unpublished Work
The End of a Cycle in Latin America and Its Associated Risks
By: Laura Alfaro, Guillermo Calvo, Pedro Carvalho de Mello, Pablo Guidotti, Guillermo Perry, Carmen Reinhart, Liliana Rojas-Suarez and Ernesto Talvi
Alfaro, Laura, Guillermo Calvo, Pedro Carvalho de Mello, Pablo Guidotti, Guillermo Perry, Carmen Reinhart, Liliana Rojas-Suarez, and Ernesto Talvi. "The End of a Cycle in Latin America and Its Associated Risks." Comité Latinoamericano de Asuntos Financieros (CLAAF) Statement, no. 33, March 2015. (See CLAAF 's website for previous statements.)
- July 2006
- Article
Do a Firm's Equity Returns Reflect the Risk of Its Pension Plan?
By: Li Jin, Robert C. Merton and Zvi Bodie
Jin, Li, Robert C. Merton, and Zvi Bodie. "Do a Firm's Equity Returns Reflect the Risk of Its Pension Plan?" Journal of Financial Economics 81, no. 1 (July 2006): 1–26.
- August 2002 (Revised May 2005)
- Teaching Note
Postgirot Bank and Provment AB: Managing the Cost of IT Operations, TN
Teaching Note for (9-302-061). View Details
- 18 Feb 2011
- Working Paper Summaries
A Behavioral Model of Demandable Deposits and Its Implications for Financial Regulation
- 1983
- Working Paper
Aggregate Dividend Behavior and Its Implications for Tests of Stock Market Rationality
By: Terry A. Marsh and Robert C. Merton
- July 7, 2023
- Article
3 Crucial Factors to Manage Your Company’s Growth Without Losing Its Spark
By: Ranjay Gulati
Gulati, Ranjay. "3 Crucial Factors to Manage Your Company’s Growth Without Losing Its Spark." Inc.com (July 7, 2023).
- December 3, 2020
- Article
How to Build a Life: Measuring Your Happiness Can Help Improve It
By: Arthur C. Brooks
Brooks, Arthur C. "How to Build a Life: Measuring Your Happiness Can Help Improve It." The Atlantic (December 3, 2020).
- January 2018 (Revised June 2018)
- Case
The Dalian Wanda Group: Using IT to Become an Asset-Light, Service-Oriented Enterprise
By: Lynda M. Applegate, Ramiro Montealegre and Xiangling Fu
Applegate, Lynda M., Ramiro Montealegre, and Xiangling Fu. "The Dalian Wanda Group: Using IT to Become an Asset-Light, Service-Oriented Enterprise." Harvard Business School Case 818-065, January 2018. (Revised June 2018.)
- July 2017 (Revised January 2020)
- Background Note
Primer on Multiples Valuation and Its Use in the Private Equity Industry
By: Victoria Ivashina and Henrik Boe
This note explores the mechanics of multiples, different types of multiples, when and how to use them, and common pitfalls associated with multiples valuation. While a multiples approach is a very convenient valuation method, breaking down the underlying assumptions... View Details
Ivashina, Victoria, and Henrik Boe. "Primer on Multiples Valuation and Its Use in the Private Equity Industry." Harvard Business School Background Note 218-017, July 2017. (Revised January 2020.)
- Article
Democracy and Its Discontents: Contesting Suffrage Rights in Gilded Age New York
By: Sven Beckert
Beckert, Sven. "Democracy and Its Discontents: Contesting Suffrage Rights in Gilded Age New York." Past & Present 174, no. 1 (February 2002): 116–157.
- Article
How Many Balance Functions Does It Take To Determine A Utility Function?
By: John W. Pratt
Pratt, John W. "How Many Balance Functions Does It Take To Determine A Utility Function?" Journal of Risk and Uncertainty 31, no. 2 (September 2005): 109–127. (Article in Honor of Paul Samuelson's 90th Birthday.)
- 1998
- Book
Competing on Internet Time: Lessons from Netscape and Its Battle with Microsoft
By: M. A. Cusumano and D. B. Yoffie
Cusumano, M. A., and D. B. Yoffie. Competing on Internet Time: Lessons from Netscape and Its Battle with Microsoft. New York: Free Press, 1998.
- November 1, 2019
- Article
Companies Think They Want New Ideas. But They Don’t Act Like It
Leaders say that they want more innovation. But then they trap themselves and their associates inside the structures that keep them stuck–inside the building, so to speak, where ideas get stale fast. That’s dangerous in a world of disruption and change. View Details
Keywords: Silos; Community; Innovation and Invention; Leadership; Change; Perspective; Learning; Attitudes
Kanter, Rosabeth Moss. "Companies Think They Want New Ideas. But They Don’t Act Like It." Wall Street Journal (online) (November 1, 2019).
- Article
The Best Thing About Libra Is Often Overlooked—and Its Creators Explain Why
By: Christian Catalini and Scott Kominers
Catalini, Christian, and Scott Kominers. "The Best Thing About Libra Is Often Overlooked—and Its Creators Explain Why." Quartz (October 18, 2019).
- 2008
- Blog
Harvard Business Online—Marketing Know:How: How Negative Advertising Works (And When it Doesn't)
By: John A. Quelch
Quelch, John A. "How Negative Advertising Works (And When it Doesn't)." Harvard Business Online—Marketing Know:How (blog). May 12, 2008. https://hbr.org/2008/05/how-negative-advertising-works.