Publications

January 2014 (Revised March 2014)
Case

SAP 2014: Reaching for the Cloud

By: Karim R. Lakhani, Marco Iansiti and Noah Fisher

In May 2014, Bill McDermott will become the sole CEO of SAP AG, the world leader in the Enterprise Resource Planning (ERP) field. The case occurs in January 2014 at SAP's investors meeting, at a time when the company's stock is near record high. A 2010 strategy... View Details

Keywords: Cloud Computing; Platform; Strategy And Execution; Strategy And Leadership; Enterprise Resource Planning; Software; Information Technology; Digital Platforms; Applications and Software; Information Technology Industry; Germany

11 Feb 2008
Research & Ideas

Does Democracy Need a Marketing Manager?

marketing can be used to create a political process that entices consumers (voters) rather than makes them cynical. "We wanted to elevate understanding of the power and importance of marketing as View Details

Keywords: by Sean Silverthorne

08 Oct 2008
Research & Ideas

Book Excerpt: A Sense of Urgency

organization off its complacent platform and into a good direction. But it didn't happen. Instead of mobilizing people into action, the crisis led many managers into making fewer decisions because they... View Details

Keywords: by John P. Kotter

Article

The Effects of Product Line Breadth: Evidence from the Automotive Industry

By: Antonio Moreno and Christian Terwiesch

Using a detailed data set from the U.S. automotive industry, we enrich the existing literature on product line breadth with new results that highlight previously unexplored operational aspects of its benefits and costs. We find that expanding product line breadth has a... View Details

Keywords: Variety; Pricing; Automotive Industry; Marketing/operations Interface; Platforms; Empirical Operations Management; Product Marketing; Production; Management; Auto Industry

February 2021
Article

Trust and Disintermediation: Evidence from an Online Freelance Marketplace

By: Grace Gu and Feng Zhu

As an intermediary improves trust between the two sides of its market to facilitate matching and transactions, it faces an increased risk of disintermediation: with sufficient trust, the two sides may circumvent the intermediary to avoid the intermediary’s fees. In... View Details

Keywords: Disintermediation; Intermediaries; Online Marketplace; Platform Strategy; Trust; Marketplace Matching; Digital Platforms

July 2022
Case

David Crane’s Clean(er) Energy Strategy at NRG

By: George Serafeim, Michael W. Toffel and Tom Quinn

In 2015, David Crane was the CEO of NRG, the second-largest energy producer in the United States. NRG got most of its power from fossil fuels, but Crane – hired as CEO in 2003 as NRG emerged from bankruptcy – had invested heavily in alternative energy, loudly... View Details

Keywords: Energy; Leadership; Corporate Governance; Transformation; Alternative Energy; Energy Generation; Climate Change; Corporate Accountability; Renewable Energy; Energy Industry; United States

Article

The Translucent Hand of Managed Ecosystems: Engaging Communities for Value Creation and Capture

By: Elizabeth J. Altman, Frank Nagle and Michael Tushman

Management research has increasingly explored the domains of ecosystems, platforms, and open/user/distributed innovation—governance structures focused on engaging with external communities. While these research areas include substantial empirical and theoretical work... View Details

Keywords: Ecosystems; Platforms; Open And User Innovation Strategy; Capabilities; Governance; Innovation Strategy; Organizational Change and Adaptation; Value Creation

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March 2024 (Revised May 2024)
Case

Amperity: First-Party Data at a Crossroads

By: Elie Ofek, Hema Yoganarasimhan and Alexis Lefort

In the summer of 2023, Amperity management was facing a critical decision on its future direction. Given the dramatic changes occurring within the digital advertising ecosystem, as concerns over consumer privacy placed limits on the ability to engage in third-party... View Details

Keywords: AI and Machine Learning; Technology Adoption; Business Strategy; Digital Marketing; Price; Product; Business or Company Management; Advertising Industry

18 Aug 2020
News

Testing New Contact Tracing Approaches in a Pandemic

08 Jun 2017
News

Behavioral ‘Nudges’ Offer a Cost-Effective Policy Tool

12 May 2022
News

Turning a Moment into a Movement

meaningful action, Gerstner himself initially considered resigning from a public board and asking to be replaced by a Black director. But as he consulted with friends and... View Details

Keywords: Margie Kelley

22 Aug 2012
Working Paper Summaries

A Randomized Field Study of a Leadership WalkRounds™-Based Intervention

Background: Leadership WalkRounds have been widely adopted as a technique for improving patient safety and safety climate. WalkRounds involve senior managers directly observing frontline work and soliciting... View Details

Keywords: by Anita L. Tucker & Sara J. Singer; Health

11 Jul 2012
News

A Man, and a Plan, in Africa

smiling these days. Despite Washington’s contentious political environment, he’s employed at a US government foreign-aid organization, the Millennium Challenge Corporation (MCC), that actually enjoys broad... View Details

Keywords: Government; Government

January 2021
Article

How Personality and Policy Predict Pandemic Behavior: Understanding Sheltering-in-Place in 55 Countries at the Onset of COVID-19

By: Friedrich M. Götz, Andrés Gvirtz, Adam D. Galinsky and Jon M. Jachimowicz

The spread of COVID-19 within any given country or community at the onset of the pandemic depended in part on the sheltering-in-place rate of its citizens. The pandemic led us to revisit one of psychology’s most fundamental and most basic questions in a high-stakes... View Details

Keywords: COVID; COVID-19; Pandemic; Shelter-in-place; Personality; Government; Interactionism; Health Pandemics; Behavior; Personal Characteristics; Policy; Governance Compliance

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May 2021 (Revised August 2021)
Case

Airbnb During the Pandemic: Stakeholder Capitalism Faces a Critical Test

By: Benjamin C. Esty and Allison Ciechanover

As the COVID pandemic spread in early 2020, global travel ground to a halt. For Airbnb, the San Francisco-based platform for renting accommodations, the impact was both swift and severe as revenues plummeted more than 70% over the prior year. Responding to the sudden... View Details

Keywords: COVID-19 Pandemic; Business and Stakeholder Relations; Corporate Governance; Crisis Management; Leadership; Digital Platforms; Corporate Social Responsibility and Impact; Mission and Purpose; Value Creation; Decision Making; Goals and Objectives; Cross-Cultural and Cross-Border Issues; Travel Industry; Tourism Industry; Service Industry; United States

December 2001 (Revised February 2003)
Case

Netherlands:The, A "Third Way?"

By: Bruce R. Scott and Jamie Matthews

The economic success of The Netherlands in the 1960s can be attributed to Dutch wages that were kept substantially below those in neighboring countries. But increased pressures in the 1970s led to a wage explosion, which in turn pushed unemployment and disguised... View Details

Keywords: Wages; History; Policy; Problems and Challenges; Macroeconomics; Economic Systems; Employment; Performance Productivity; Jobs and Positions; Economic Growth; Netherlands

May 2021
Article

Preparing for a Pandemic: Accelerating Vaccine Availability

By: Amrita Ahuja, Susan Athey, Arthur Baker, Eric Budish, Juan Camilo Castillo, Rachel Glennerster, Scott Duke Kominers, Michael Kremer, Jean Lee, Canice Prendergast, Christopher M. Snyder, Alex Tabarrok, Brandon Joel Tan and Witold Wiecek

Vaccinating the world’s population quickly in a pandemic has enormous health and economic benefits. We analyze the problem faced by governments in determining the scale and structure of procurement for vaccines. We analyze alternative approaches to procurement, arguing... View Details

Keywords: Vaccines; Procurement; Health Pandemics; Health Care and Treatment; Acquisition; Cooperation