Germany - Publications - Faculty & Research

September 1984
Case

Henkel Corp.: International Sealants Brand SISTA (A)

Corporate headquarters wishes to expand sales of a sealant product currently sold only in the West German market. Regional affiliates, operating on a profit center basis, are not enthusiastic about taking on the new product. The case describes the company's... View Details

Keywords: Marketing Strategy; Globalization; Expansion; Profit; Conflict Management; Consumer Products Industry; Construction Industry; Europe; West Germany

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2000
Chapter

Divergent Paths of Product Market Regulation in France and Germany, 1970-1990

By: Gunnar Trumbull

Keywords: Product Marketing; France; Germany

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05 Nov 2021
Op-Ed

How to Tap the Talent Automated HR Platforms Miss

As the global staffing shortage grinds on, corporate recruiters everywhere are relying on their online hiring platforms and automated systems to deliver the candidates they need. Too often, these tools will fail them, sidelining many qualified workers in the process.... View Details

Keywords: by Joseph B. Fuller

09 Aug 2010
Research & Ideas

How to Speed Up Energy Innovation

Is there a special sauce for stimulating innovation in the energy sector, a concoction to spur cost-effective developments toward solving the climate change problem? HBS professor Rebecca Henderson doesn't claim to know all the ingredients for that special sauce. But... View Details

Keywords: by Julia Hanna; Energy; Utilities

September 2023 (Revised May 2025)
Teaching Note

On

By: Ramon Casadesus-Masanell, Karolin Frankenberger, Sascha Mader, Jordan Mitchell and Karen Elterman

Teaching Note for "On," HBS Case No. 723-430. On is a premium performance running shoe company founded in Switzerland in 2010. The company rapidly gained traction through its unique CloudTec cushioning technology, its innovative midsole plate called the Speedboard, and... View Details

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January 2017
Case

Bayer AG: Bidding to Win Merck's OTC Business

By: Benjamin C. Esty, Marc Baaij and Arjen Mulder

Shortly after submitting their best and final offer to acquire Merck's Consumer Care Division (a collection of "over-the-counter" (OTC) products with sales totaling $2 billion), the Bayer M&A team was given a chance to revise their bid because another potential... View Details

Keywords: Acquisition; Bidding Strategy; Valuing Synergies; Negotiations; Corporate Strategy; Business Unit Strategy; Bidding Process; Discounted Cash Flow; Cross-border M＆A; Tax Shields; Valuation; Competitive Strategy; Auctions; Bids and Bidding; Germany; United States; United Kingdom

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01 Sep 2011
News

Extraordinary People

This year’s recipients of the School’s highest honor have made remarkable contributions to their companies and communities while upholding the highest standards and values in everything they do.Â “These five distinguished alumni are role models of what leaders can do,... View Details

Keywords: Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment; Finance; Executive, Legislative, and Other General Government Support; Government; Religious, Grantmaking, Civic, Professional, and Similar Organizations; Personal Services; Management, Scientific, and Technical Consulting Services; Professional Services

02 Sep 2008
First Look

First Look: September 3, 2008

ensure timely and high-quality delivery. Purchase this case: http://harvardbusinessonline.hbsp.harvard.edu/ b01/en/common/item_detail.jhtml?id=408099 Corruption in Germany Harvard Business School Case 709-006 Why do managers become... View Details

Keywords: Sean Silverthorne

11 Sep 2018
First Look

New Research and Ideas, September 11, 2018

assemblers in Germany and Turkey with many of their parts suppliers, but it had also developed key links in fast-fashion supply chains. It used combinations of land, short-sea, and rail routes to provide different levels of service. The... View Details

Keywords: Dina Gerdeman

March 2005
Supplement

Henkel Iberica (B)

By: Francisco de Asis Martinez-Jerez, V.G. Narayanan and Lisa Brem

Supplements the (A) case. View Details

Keywords: Rail Industry; Germany; Spain

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September 1984
Case

Henkel Corp.: International Sealants Brand SISTA (B)

By: Robert J. Dolan

Describes the outcome of implementation of the standardized plan described in Henkel (A). View Details

Keywords: Marketing Strategy; Globalization; Expansion; Profit; Conflict Management; Outcome or Result; Consumer Products Industry; Construction Industry; Europe; West Germany

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June 1996 (Revised February 2017)
Supplement

Luna Pen (D)

By: Kathleen McGinn and Michael Wheeler

Supplements the (A) and (B) cases. View Details

Keywords: Taiwan; Germany

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09 Jun 2003
Research & Ideas

Around the World of Entrepreneurial Ventures

technology—was fifty-three years old. According to Kuemmerle, it was "a path of no return." The entrepreneur was a senior manager at a prominent Germany company with three children in university. As Kuemmerle described in a... View Details

Keywords: by Martha Lagace

07 Sep 2021
News

Green House

annual energy demand. The Passive House movement got its start in Germany in the early 1990s; by the mid-2010s, there were an estimated 60,000 Passive House buildings in the world. But many of those are boxy, modern structures. An... View Details

17 Nov 2009
First Look

First Look: Nov. 17

relationship. In this paper we look at this era as economic historians, trying to set events in a longer-term perspective. In some ways China's economic model in the decade 1998-2007 was similar to the one adopted by West Germany and... View Details

Keywords: Martha Lagace

01 Jun 2004
News

Life Lessons

graduating from Harvard College in 1988, Audrey Choi went to West Germany on a Fulbright scholarship to study literature. But with the Soviet empire tottering, she found herself drawn to the sea changes taking place around her and the... View Details

Keywords: James E. Aisner; Garry Emmons; Julia Hanna; Susan Young; Colleges, Universities, and Professional Schools; Educational Services

07 Nov 2006
First Look

First Look: November 7, 2006

industrial lobbies in Germany (and the world), engaged in social politics, and harnessed the local artistic community to beautify their products and transform their advertising to combat the (then) widespread perception of the 'cheap and... View Details

Keywords: Sean Silverthorne

November 2012 (Revised January 2013)
Case

SANY: Going Global

By: Rajiv Lal, Stefan Lippert, Nancy Hua Dai and Di Deng

April 17, 2012, was a special day for SANY Group and for its founder Liang Wen'gen. Headquartered in Changsha, SANY Group had transformed itself in two decades from a small welding material factory in 1989 to a leading global construction equipment manufacturer with 5... View Details

Keywords: China; Expansion; Business Growth; Heavy Industry; Strategy Development; Globalization; Growth and Development; Emerging Markets; Strategy; Construction Industry; Manufacturing Industry; Industrial Products Industry; Asia; China; Europe; Germany; India; North and Central America; South America

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February 2012
Article

Management Practices across Firms and Countries

By: Nicholas Bloom, Christos Genakos, Raffaella Sadun and John Van Reenen

For the last decade we have been using double-blind survey techniques and randomized sampling to construct management data on over 10,000 organizations across 20 countries. On average, we find that in manufacturing American, Japanese, and German firms are the best... View Details