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  • Web

Leadership Fellows

and host organization. Next Steps HBS Sourced: Review the Leadership Fellows Proposal Guide to determine if your organization and the role are a fit with the program. Note: the program will consider applications from early-stage... View Details
  • Web

Corporate Strategy - Institute For Strategy And Competitiveness

of business units . More about business unit strategy Creating Corporate Value Added In diversified companies, corporate leaders can enhance competitive advantage by capturing synergies and harnessing fit across the value chains of... View Details
  • 16 Jan 2006
  • Research & Ideas

What Customers Want from Your Products

frequently bought milk shakes. Next, they invited people who fit this profile to evaluate whether making the shakes thicker, more chocolaty, cheaper, or chunkier would satisfy them better. The panelists gave clear feedback, but the... View Details
Keywords: by Clayton M. Christensen, Scott Cook & Taddy Hall; Consumer Products
  • 01 Dec 2023
  • News

Wide Horizon

There were three critical events that led John Rodakis (MBA 1997) to form the nonprofit N of One in 2014 and ultimately dedicate his life to surfacing breakthrough autism research. The first occurred on Thanksgiving of 2012. He had driven about four hours with his wife... View Details
Keywords: Dan Morrell; Photos by Sarah Wilson
  • 16 Feb 2024
  • Research & Ideas

As AI Upends Recruiting, Job Seekers Need a Waze App for Careers

labor pool by turning marginalized candidates into productive employees. Four main steps Fuller says that creating a career navigation system that is fit for the 21st century requires: Creating new data sources. Good career navigation... View Details
Keywords: by Rachel Layne; Information Technology; Technology
  • June 2018
  • Article

Personal and Social Usage: The Origins of Active Customers and Ways to Keep Them Engaged

By: Clarence Lee, Elie Ofek and Thomas Steenburgh
We study how digital service firms can develop an active customer base, focusing on two questions. First, how does the way that customers use the service postadoption to meet their own needs (personal usage) and to interact with one another (social usage) vary across... View Details
Keywords: Customer Engagement; Adoption Routes; Word-of-Mouth; Digital Marketing; Bayesian Estimation; Customers; Communication; Consumer Behavior; Marketing; Internet and the Web; Analytics and Data Science
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  • 01 Dec 2023
  • News

Thinking Ahead

As we wind down 2023, there’s talk everywhere of generative AI and how it will fundamentally alter the world as we know it; but how does that translate for your corner of the business world? Is TikTok something you need to take seriously? (Is it time to dance?) We... View Details
Keywords: Julia Hanna; Illustrations by Chris Gash; News, Library, Internet, and Other Services; Information
  • 17 Dec 2012
  • Working Paper Summaries

An Outside-Inside Evolution in Gender and Professional Work

Keywords: by Lakshmi Ramarajan, Kathleen McGinn & Deborah Kolb
  • 2021
  • Working Paper

An Empirical Study of Time Allotment and Delays in E-commerce Delivery

By: M. Balakrishnan, MoonSoo Choi and Natalie Epstein
Problem definition: We study how having more time allotted to deliver an order affects the speed of the delivery process. Furthermore, we seek to predict orders that are likely to be delayed early in the delivery process so that actions can be taken to avoid delays.... View Details
Keywords: Logistics; E-commerce; Mathematical Methods; AI and Machine Learning; Performance Productivity
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  • 26 Sep 2023
  • Book

Digital Strategy: A Handbook for Managing a Moving Target

strategizing and the extant strategy tools appear today as increasingly not exhibiting a great fit to the new environments of the digital age as they are inexorably misaligned with the fast-changing new needs and requirements. By... View Details
Keywords: by Dina Gerdeman; Information Technology; Technology
  • 09 Feb 2024
  • HBS Case

Slim Chance: Drugs Will Reshape the Weight Loss Industry, But Habit Change Might Be Elusive

Year after year, millions of people make a new year’s resolution to lose weight. But because success traditionally depends on making major lifestyle changes, like eating healthier and exercising more, many people fall short of their View Details
Keywords: by Lane Lambert; Health; Pharmaceutical
  • 27 Jan 2020
  • Research & Ideas

Hard Work Isn't Enough: How to Find Your Edge

apply for jobs even when they don’t fit most of the criteria in a job ad, whereas women are quicker to dismiss themselves and shy away from applying at all. “We can all become too focused on the things we think we can’t do or the things... View Details
Keywords: by Dina Gerdeman
  • 08 Mar 2021
  • In Practice

COVID Killed the Traditional Workplace. What Should Companies Do Now?

A year ago, COVID-19 forced many companies to send employees home—often with a laptop and a prayer. Now, with COVID cases subsiding and vaccinations rising, the prospect of returning to old office routines appears more possible. But will employees want to flock back to... View Details
Keywords: by Dina Gerdeman
  • 2018
  • Book

Business and the Natural Environment: A Research Overview

By: Andrew J. Hoffman and Susse Georg
The fields of corporate environmentalism, green business and corporate sustainability have grown significantly over the past twenty-five years, such that the academic research domains of business decision-making, accounting, organizational behaviour, and the protection... View Details
Keywords: Corporate Social Responsibility and Impact; Environmental Sustainability; Environmental Regulation; Research
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  • 2017
  • Book

Entering StartUpLand: An Essential Guide to Finding the Right Job

By: Jeffrey J. Bussgang
Many professionals aspire to work for startups. Executives from large companies view them as models to help them adapt to today's dynamic innovation economy, while freshly minted MBAs see magic in founding something new. Yes, startups look magical, but they can also be... View Details
Keywords: Business Startups; Managerial Roles; Job Search
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  • 10 Feb 2016
  • HBS Seminar

Chris Blattman, Associate Professor, Columbia SIPA

  • 01 Sep 2023
  • News

Solving for Z

the better. “The Gen Z input is exciting because it’s expanding the toolbox that you have available to attract and retain the best people,” says Breitfelder. “Every company just has to decide which tools are a good fit for their culture.” View Details
Keywords: Alexander Gelfand; Illustrations by Doug Chayka; Administration of Human Resource Programs; Government
  • 28 Jan 2019
  • Research & Ideas

Forget Cash. Here Are Better Ways to Motivate Employees

than luxurious prizes like electronics or trips. It’s even better if a gift feels personalized. A manager could give an employee who enjoys fitness activities a gift card to a store that sells workout clothes, while giving another worker... View Details
Keywords: by Dina Gerdeman
  • 04 May 2021
  • Book

Best Buy: How Human Connection Saved a Failing Retailer

children, and to tell a personal story about that picture and about growing up. Earlier in the day, we had explored the notion of being “all in.” Being all in, I figured, has to connect with who we are and who we want to be. So, I wanted to understand what drove each... View Details
Keywords: by Michael Blanding; Retail
  • Web

Profiles - MBA

achieving better societal outcomes. Find Eric on LinkedIn and his personal website COMPUTER SCIENCE, SECONDARY IN ECONOMICS QUINCY 2022 Cohort 3 Eric Lin "Discovering an idea is only the beginning. Everything else that goes around the idea -- the team, resources, and... View Details