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  • June 2021
  • Case

HelloSelf: Launch

By: John R. Wells and Benjamin Weinstock
In April 2021, Charles Wells, founder and CEO of HelloSelf was reflecting on the company’s progress since it launched two years earlier. HelloSelf’s goal was to help the mentally ill recover and those who were mentally fit to stay well and feel even better. To do this,... View Details
Keywords: Mental Health; Health Care and Treatment; Internet and the Web; Growth and Development Strategy; Great Britain
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  • April 2021
  • Background Note

HEAD vs. LEAD: Disruptions Originating at the High- vs. Low-End of the Market

By: Elie Ofek, Olivier Toubia and Didier Toubia
Twenty five years after it was initially proposed, Clay Christensen’s theory of disruptive innovation continues to be a major reference for entrepreneurs, corporate innovators, and investors. However, the term “disruptive innovation” is often used in ways and contexts... View Details
Keywords: Market Entry; New Product Management; Targeting; Disruptive Innovation; Market Entry and Exit; Entrepreneurship; Product; Management; Innovation Strategy; Technology
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  • 2022
  • Conference Presentation

Organizational Competition: A Catalyst for Workplace Diversity and Desires for Uniqueness

By: Samantha N. Smith, Edward H. Chang, Erika L. Kirgios and Katherine L. Milkman
Competition is prevalent in organizations. For example, people often compete against their colleagues for status and recognition in the workplace or for opportunities for advancement. Workers also compete against others to get hired into organizations in the first... View Details
Keywords: Status and Position; Organizational Culture; Motivation and Incentives; Behavior
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  • 28 Jan 2019
  • Research & Ideas

Forget Cash. Here Are Better Ways to Motivate Employees

than luxurious prizes like electronics or trips. It’s even better if a gift feels personalized. A manager could give an employee who enjoys fitness activities a gift card to a store that sells workout clothes, while giving another worker... View Details
Keywords: by Dina Gerdeman
  • 01 Dec 2023
  • News

The Imposter Among Us

transactional investment banker, then principal investor and founder of a private investment firm in an unusual niche, the imposter phenomenon remained. I felt an omnipresent fear of incompetence, of finally being “discovered” as not really View Details
Keywords: Business Schools & Computer & Management Training; Educational Services
  • 12 Apr 2022
  • Book

Racism, Colonialism, and Britain's Legacy of Violence

Britain’s 20th century empire was the largest in human history, with a quarter of the world’s land and nearly 700 million people. Yet the empire drew its strength from violence. That’s the conclusion Harvard Business School Professor Caroline Elkins draws in her new... View Details
Keywords: by Avery Forman
  • Web

Entrepreneurship - Faculty & Research

Business School Working Paper, No. 25-053, April 2025. The Experimentation Machine: Finding Product–Market Fit in the Age of AI By: Jeffrey J. Bussgang 2025 | Book | Faculty Research Leverage AI to be a 10x Founder Today’s most successful... View Details
  • Web

Research - Global

and Alicia Dadlani Veronica and Miguel Garza, siblings from a large Mexican-American family from Texas, founded a company in 2014 to sell the almond-flour tortillas Veronica had developed to fit her grain-free diet. Their company, Must Be... View Details
  • Web

Faculty & Research - Global

2014 to sell the almond-flour tortillas Veronica had developed to fit her grain-free diet. Their company, Must Be Nutty, tapped into growing demand for allergen-free foods as well as rising interest in Latin American cuisine. After a... View Details
  • Web

Leadership Fellows

and host organization. Next Steps HBS Sourced: Review the Leadership Fellows Proposal Guide to determine if your organization and the role are a fit with the program. Note: the program will consider applications from early-stage... View Details
  • June 2018
  • Article

Personal and Social Usage: The Origins of Active Customers and Ways to Keep Them Engaged

By: Clarence Lee, Elie Ofek and Thomas Steenburgh
We study how digital service firms can develop an active customer base, focusing on two questions. First, how does the way that customers use the service postadoption to meet their own needs (personal usage) and to interact with one another (social usage) vary across... View Details
Keywords: Customer Engagement; Adoption Routes; Word-of-Mouth; Digital Marketing; Bayesian Estimation; Customers; Communication; Consumer Behavior; Marketing; Internet and the Web; Analytics and Data Science
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  • Web

Corporate Strategy - Institute For Strategy And Competitiveness

of business units . More about business unit strategy Creating Corporate Value Added In diversified companies, corporate leaders can enhance competitive advantage by capturing synergies and harnessing fit across the value chains of... View Details
  • Web

California - Global

the brand license to extend into adjacent subjects? Which areas were the best fit for the app’s growth, and how quickly should they roll out? And what were the long-term benefits and risks to new subjects within the flagship app? January... View Details
  • 17 Dec 2012
  • Working Paper Summaries

An Outside-Inside Evolution in Gender and Professional Work

Keywords: by Lakshmi Ramarajan, Kathleen McGinn & Deborah Kolb
  • 2021
  • Working Paper

An Empirical Study of Time Allotment and Delays in E-commerce Delivery

By: M. Balakrishnan, MoonSoo Choi and Natalie Epstein
Problem definition: We study how having more time allotted to deliver an order affects the speed of the delivery process. Furthermore, we seek to predict orders that are likely to be delayed early in the delivery process so that actions can be taken to avoid delays.... View Details
Keywords: Logistics; E-commerce; Mathematical Methods; AI and Machine Learning; Performance Productivity
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  • 16 Feb 2024
  • Research & Ideas

As AI Upends Recruiting, Job Seekers Need a Waze App for Careers

labor pool by turning marginalized candidates into productive employees. Four main steps Fuller says that creating a career navigation system that is fit for the 21st century requires: Creating new data sources. Good career navigation... View Details
Keywords: by Rachel Layne; Information Technology; Technology
  • 26 Sep 2023
  • Book

Digital Strategy: A Handbook for Managing a Moving Target

strategizing and the extant strategy tools appear today as increasingly not exhibiting a great fit to the new environments of the digital age as they are inexorably misaligned with the fast-changing new needs and requirements. By... View Details
Keywords: by Dina Gerdeman; Information Technology; Technology
  • 01 Dec 2023
  • News

Wide Horizon

chances he took on them. He can do without the plaudits, though. “Look, I’m just a dad who saw some things that didn’t seem to fit the view at the time and said, ‘Maybe we can make more headway if we diversify our approach.’ And now I’m... View Details
Keywords: Dan Morrell; Photos by Sarah Wilson
  • 08 Mar 2021
  • In Practice

COVID Killed the Traditional Workplace. What Should Companies Do Now?

A year ago, COVID-19 forced many companies to send employees home—often with a laptop and a prayer. Now, with COVID cases subsiding and vaccinations rising, the prospect of returning to old office routines appears more possible. But will employees want to flock back to... View Details
Keywords: by Dina Gerdeman
  • 01 Dec 2023
  • News

Thinking Ahead

As we wind down 2023, there’s talk everywhere of generative AI and how it will fundamentally alter the world as we know it; but how does that translate for your corner of the business world? Is TikTok something you need to take seriously? (Is it time to dance?) We... View Details
Keywords: Julia Hanna; Illustrations by Chris Gash; News, Library, Internet, and Other Services; Information