Fast-Moving Consumer Goods - Publications - Faculty & Research

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18 Jun 2020
Research & Ideas

What Is an "Essential" Purchase for a Low-Income Family?

causes. In 11 experiments, they found that—relative to higher-income earners—people with lower incomes were judged more harshly for what they chose to buy, even when the two groups made identical consumer choices. It's a concept Hagerty... View Details

Keywords: by Rachel Layne

01 May 2018
First Look

First Look at New Research and Ideas, May 1, 2018

https://cb.hbsp.harvard.edu/cbmp/product/313073 Harvard Business School Case 518-071 Huawei: How Can We Lead the Way? On September 12, 2017, just as Apple’s Tim Cook was unveiling the iPhone X, Richard Yu, CEO of Huawei’s Consumer... View Details

Keywords: Sean Silverthorne

Rosabeth M. Kanter

Rosabeth Moss Kanter holds the Ernest L. Arbuckle Professorship at Harvard Business School, specializing in strategy, innovation, and leadership for change. Her strategic and practical insights guide leaders worldwide through teaching, writing, and direct... View Details

22 Feb 2021
Blog Post

I Found My Future at HBS and You Can Too

community’s lifeblood sat dormant along the banks of the Ohio River. Consumed by poverty, the soft bigotry of low expectations had crept into the social construct, sentencing families in underserved communities like mine to a lifetime of... View Details

2023
Working Paper

The Complexity of Economic Decisions

By: Xavier Gabaix and Thomas Graeber

We propose a theory of the complexity of economic decisions. Leveraging a macroeconomic framework of production functions, we conceptualize the mind as a cognitive economy, where a task’s complexity is determined by its composition of cognitive operations. Complexity... View Details

Keywords: Decisions; Complexity; Perception; Consumer Behavior; Production

Citation

Read Now

28 Aug 2007
First Look

First Look: August 28, 2007

potential--but not yet existing--two-sided network. Once the first side is firmly established, it proves easier to attract users to the network's other side during stage two. With the "merchant to two-sided platform" strategy, a firm starts as a merchant... View Details

Keywords: Martha Lagace

01 Sep 2023
News

Money Does Grow on (Family) Trees

For 17 years, Andre Kearns (MBA 1999) has been tracing his family tree. One by one, he has added branches, grounding himself in a long and sometimes complicated lineage. Through family stories, forgotten heirlooms, and vital records, Kearns has traveled back through... View Details

Keywords: April White; Illustrations by Fabio Consoli; News, Library, Internet, and Other Services; Information

Behavioral Finance & Financial Stability

households’ stock holdings, the authors find that unrealized capital gains lead to a marginal propensity to consume of 23% for the bottom 50% of the wealth distribution and about 3% for the top 30% of the wealth distribution. Household... View Details

May 2020
Teaching Note

Danone: Changing the Food System

By: David E. Bell, Federica Gabrieli, Daniela Beyersdorfer, Amy Klopfenstein and Aldo Sesia

Teaching Note for HBS No. 520-053.
This is a teaching note for the case “Danone: Changing the Food System?” The case examines the efforts of one of the world’s largest food and beverage companies to resolve the social, environmental, and economic issues within... View Details

Keywords: Food; Goods and Commodities; Agribusiness; Animal-Based Agribusiness; Plant-Based Agribusiness; Strategy; Corporate Strategy; Environmental Management; Environmental Sustainability; Climate Change; Agriculture and Agribusiness Industry; Food and Beverage Industry; Europe; France; Paris

Citation

Purchase

Walter A. Friedman

Walter A. Friedman is Director of the Business History Initiative and Lecturer. He edits Business History Review with Geoff Jones. He specializes in business, labor, and economic history. He is author of Fortune Tellers: The Story of America's First... View Details

Keywords: advertising; automobiles; automotive; electrical equipment; electronics; information technology industry; marketing industry; railroad; retailing; soft drink

Roberto Verganti

Roberto Verganti (rverganti@hbs.edu) is in the Technology and Operations Management Unit at Harvard Business School. He teaches Design Theory and Practice for the View Details

Keywords: consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products

23 Jan 2008

First Look

First Look: January 23, 2008

this is one aspect that the good design of policies on the extraction of oil and mineral resources should take into account. Download the paper: http://www.hbs.edu/research/pdf/08-035.pdf PublicationsEntrepreneurial Ventures and... View Details

Keywords: Martha Lagace

18 May 2022

Research & Ideas

Are Banks the ‘Bad Guys’? Overdraft Fees Are Crushing Low-Income Customers

Payday lenders have long been cast as villains for charging consumers sky-high interest rates, leaving borrowers who live paycheck to paycheck struggling to repay loans. But conventional banks are just as guilty of using fees to penalize... View Details

Keywords: by Rachel Layne; Financial Services

25 Sep 2007

First Look

First Look: September 25, 2007

subsidiaries are only observable at the four-digit level because the inputs they are supplying are so proximate to their parent firms' final good that they appear identical at the two-digit level. We call these proximate subsidiaries... View Details

Keywords: Martha Lagace

Web

Human Behavior & Decision-Making - Faculty & Research

The seeming randomness by which spontaneous thoughts arise might give people good reason to dismiss them as meaningless. We suggest that it is precisely the lack of control over and access to the processes by which they arise that leads... View Details

10 Feb 2022

Research & Ideas

Why Are Prices So High Right Now—and Will They Ever Return to Normal?

Nov. 1, 2019 until May 1, 2021, which Cavallo notes was before supply chain issues intensified even further last summer in some areas, including the US, Canada, China, Japan, and sections of Europe. The goods examined cover 62 to 80... View Details

Keywords: by Rachel Layne

18 Sep 2007

First Look

First Look: September 18, 2007

http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=808045 Retail Shopping in 2007: The Net versus the Mall Harvard Business School Note 707-566 Provides an overview of the retail sector within the United States as online shopping captures an increased... View Details

Keywords: Martha Lagace

29 Nov 2010

HBS Case

United Breaks Guitars

with a music video produced for $150. "This is a good case for getting a glimpse into a new world of communication, vs. the old world of Super Bowl ads and prime-time audiences," says Deighton. "The new world doesn't... View Details

Keywords: by Julia Hanna

01 Dec 2023

News

Endless Possibilities

Faye Iosotaluno (MBA 2008) met her husband through friends when she was only 19 years old. It was 1999, and the mobile-first app Tinder—which launched in 2012 and where Iosotaluno is currently COO—was not even a distant glimmer on the dating horizon. While the app... View Details

Keywords: Julia Hanna

14 Aug 2018

First Look

First Look at New Research and Ideas, August 14, 2018

in the modern economy. With so much riding on innovation, creativity, and spark, it is essential to attract and retain quality talent—but what good does this talent do if no one is able to speak their mind? The traditional culture of... View Details

Keywords: by Sean Silverthorne

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