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  • Web

Faculty & Research - Business History

Manufacturing, Inc. (NUMMI) was a joint venture between Toyota and General Motors. It was an opportunity for GM to learn about the Toyota Production System, which was quite different from the mass production processes American automakers... View Details
  • 2023
  • Working Paper

The Customer Journey as a Source of Information

By: Nicolas Padilla, Eva Ascarza and Oded Netzer
In the face of heightened data privacy concerns and diminishing third-party data access, firms are placing increased emphasis on first-party data (1PD) for marketing decisions. However, in environments with infrequent purchases, reliance on past purchases 1PD... View Details
Keywords: Customer Journey; Privacy; Consumer Behavior; Analytics and Data Science; AI and Machine Learning; Customer Focus and Relationships
Related
  • 14 Jul 2015
  • First Look

First Look: July 14, 2015

academic studies on the periphery of HRM are beginning to adopt such a view. We argue that the HRM studies so far have given us much valuable learning but that the subject has now reached a point where we need to take a wider, more... View Details
Keywords: Sean Silverthorne
  • 20 Nov 2017
  • Research & Ideas

How Independent Bookstores Have Thrived in Spite of Amazon.com

stores to 2,227. This surprising resurgence piqued the interest of Ryan Raffaelli, an assistant professor in the Organizational Behavior unit at Harvard Business School, who studies how mature organizations and industries faced with... View Details
Keywords: by Carmen Nobel (with video by Amelia Kunhardt); Retail
  • 25 Nov 2019
  • Research & Ideas

When Your Passion Works Against You

Passion: When and How Expressing Passion Elicits Status Conferral and Support from Others, was published in July 2019 in the journal Organizational Behavior and Human Decision Processes. “Passion, like a smile, is contagious.” In the... View Details
Keywords: by Dina Gerdeman
  • 20 Dec 2022
  • Op-Ed

Employee Feedback: The Key to Retention During the Great Resignation

Kroger, Amazon, and many others have experienced similar conflicts. A recent study finds that “toxic culture”—unethical leadership behavior and disregard for employees’ health, diversity, financial security, and self-respect—is a far more... View Details
Keywords: by Michael Beer
  • Web

RGE Report - Race, Gender & Equity

landscape may appear separate, but they are inextricably linked—especially for board leaders. [...] Read more 14 May 2025 Rewiring the Workplace: Behavioral Economics and the Future of Inclusive Organizations Addressing systemic... View Details
  • 24 Jan 2018
  • Research & Ideas

How to Get People Addicted to a Good Habit

behavior affect them today. For example, if a rational addict learns that taxes on cigarettes are going to double in six months, she may be less likely to take up smoking today. Hussam remains agnostic on... View Details
Keywords: by Carmen Nobel
  • Web

Health Care - Faculty & Research

COVID-19 vaccines. Our findings suggest that federal subsidies and pandemic-induced reductions in spending opportunities explain the limited impact. Keywords: Revenue ; Small Business ; Health Pandemics ; Spending ; Consumer Behavior... View Details
  • 01 Mar 2023
  • What Do You Think?

How Much Does 'Deep Purpose' Matter to the Bottom Line?

defined and measured for impact on the bottom line. It was more than 40 years after researchers Fritz Roethlisberger and William Dickson first suggested the impact on performance of some behaviors that would be included under the umbrella... View Details
Keywords: by James Heskett
  • 17 Oct 2019
  • Research & Ideas

‘Chick Beer’ for Women? Why Gender Marketing Repels More Than Sells

previous research, even stereotypes that cast people in a positive light—such as suggesting that women are kinder than men or that Asians excel in math—can trigger a negative reaction from these groups. Some companies have learned this... View Details
Keywords: by Dina Gerdeman; Consumer Products
  • 18 Oct 2022
  • Research & Ideas

When Bias Creeps into AI, Managers Can Stop It by Asking the Right Questions

algorithm perpetuates this. Another source of bias is incomplete or unrepresentative information. A famous example is facial recognition. If I use mostly photos of white men to train the machine to learn facial recognition, the machine... View Details
Keywords: by Rachel Layne
  • 01 Jun 2024
  • News

Alumni Achievement Awards 2024

Photographed by Susan Young; Edited by Julia Hanna MORE ON THE RECIPIENTS Read more about the 2024 recipients, and learn about past recipients. ALUMNI ACHIEVEMENT AWARDS SITE MORE ON THE RECIPIENTS Read more about the 2024 recipients, and... View Details
  • 28 Nov 2018
  • HBS Case

On Target: Rethinking the Retail Website

quickly. “If you just keep experimenting, people [in the company] will say, when do the sales come in? You don’t have that much time to keep trying,” Datar says. “The only solution is to learn fast, take action, and continue to build on... View Details
Keywords: by Dina Gerdeman; Retail
  • Web

Advisory Board - Entrepreneurship

Advertising Bureau, where he continues to champion innovation in online advertising. Bonnie had guided the successful marriage of CNET Networks' authoritative, award-winning content with the power of technology, evolving the company's leading media brands into vibrant... View Details
  • Web

Design Thinking Course | HBS Online

processes Develop a strategic innovation toolkit and learn when and how to apply design thinking and innovative problem-solving tools and exercises Practice empathy in applying a human-centered approach to design techniques, such as user... View Details
  • 28 May 2013
  • First Look

First Look: May 28

learn the unvarnished truth from relevant stakeholders about how the design and behavior of the organization is misaligned with its goals and strategy. The Strategic Fitness Process (SFP) was designed to... View Details
Keywords: Sean Silverthorne
  • July 2022
  • Teaching Note

Arçelik (A), (B): From a Dealer Network to an Omnichannel Experience

By: Ayelet Israeli, Fares Khrais and Menna Hassan
Arçelik Turkey, the country’s market leader in household appliances, was at an omnichannel crossroads in January 2020. Arçelik was a B2B player utilizing a dealership network with an umbrella of brands and had one of the largest brick-and-mortar store networks in... View Details
Keywords: Digital Marketing; Bricks And Mortar; Franchise Management; Franchising; Dealer Network; Dealers; B2B; B2B2C; Tradition; Culture Change; Cultural Adaptation; Omnichannel; Omnichannel Retail; Omni-channel; Omnichannel Retailing; Sales Channels; Sales Channel Development; Channel Management; Channels Of Distribution; Marketplace; Platforms; Collaboration; Online Channel; Online Data; Online Sales; Online Shopping; Online; Retail; Retailing; Disruption; Transformation; Franchise Ownership; Change Management; Partners and Partnerships; Consumer Behavior; Sales; Internet and the Web; Marketing Strategy; Conflict and Resolution; Conflict Management; Organizational Culture; Distribution Channels; Digital Transformation; Electronics Industry; Retail Industry; Consumer Products Industry; Turkey
Related
  • 27 Jun 2011
  • Research & Ideas

Recovering from the Need to Achieve

now teaches organizational behavior and leadership at HBS, DeLong has worked alongside hundreds of HNAPs. He calls himself a card-carrying group member, albeit in recovery. Recovery, to DeLong, entails confronting and getting control of... View Details
Keywords: by Kim Girard
  • 10 Jan 2023
  • Op-Ed

Time to Move On? Career Advice for Entrepreneurs Preparing for the Next Stage

life. What made these experiences awful? What do you remember about how you felt, physically and emotionally, about these events? How did they motivate you going forward? Learning What have you learned as a... View Details
Keywords: by Julia Austin