Publications
Publications
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(12,558)
- Faculty Publications (1,557)
- Summer 2020
- Article
Want to Make Better Decisions? Start Experimenting
By: Michael Luca and Max Bazerman
Four lessons for using randomized controlled experiments to create value for your company and customers View Details
- 2020
- Working Paper
Iterative Coordination and Innovation
By: Sourobh Ghosh and Andy Wu
Agile management practices from the software industry continue to transform the way organizations innovate across industries, yet they remain understudied in the organizations literature. We investigate the widespread Agile practice of iterative coordination: frequent... View Details
- May 27, 2020
- Editorial
Stable Democracies Better at Fostering Economic Growth
By: Ashish Nanda
Differences across countries in how the COVID-19 pandemic has been managed have led some to raise the broader question of whether democracies are necessarily a good way to organise a society. Research findings clearly show that compared to autocracies, democracies... View Details
- May 2020
- Teaching Note
Chem-Ecol
By: Richard S. Ruback, Royce Yudkoff and Ahron Rosenfeld
Dahra Allen acquired Chem-Ecol, a machine oil recycling business, for C$13.3 million in December of 2012. Allen decided to hire a sales director and the case discussion largely focuses on selecting the sales director from her short-list of five candidates. During the... View Details
- April 2020 (Revised July 2020)
- Case
Amazon in China and India
By: Krishna G. Palepu and Kairavi Dey
Amazon has been unsuccessful in its efforts to develop a business in China. Even though Amazon was an early entrant into China’s e-commerce space, its domestic rivals, especially Alibaba, created innovative business models uniquely suited for the conditions in China. ... View Details
- April 2020
- Teaching Note
Glossier: Co-Creating a Cult Brand with a Digital Community
By: Jill Avery
Teaching Note for HBS No. 519-022. Flush with cash from its Series C fundraise, cult beauty brand Glossier considers its next phase of growth, facing critical decisions on how to allocate its capital to support various marketing communications and distribution... View Details
Keywords: Digital Marketing; Crowdsourcing; CRM; Startup; Direct-to-consumer; DTC; Marketing; Marketing Strategy; Brands and Branding; Consumer Behavior; Customer Relationship Management; Venture Capital; Business Startups; Entrepreneurship; Social Media; Beauty and Cosmetics Industry; United States
- April 2020 (Revised May 2020)
- Case
NTT DOCOMO's Race to 5G
By: Juan Alcácer, Horst Melcher and Akiko Kanno
The case, based on extensive interviews with NTT DOCOMO’s technology leaders, focuses on the opportunities and challenges that NTT DOCOMO faces with the launch of infrastructure and services for 5G wireless telecommunication technology. With higher data rates and... View Details
- April 2020 (Revised May 2025)
- Case
Shorefast: A Strange and Familiar Way to Reimagine Capitalism
By: Brian Trelstad, Wendy Smith and Natalie Slawinski
In 2006, Zita Cobb and two of her brothers, Alan Cobb and Tony Cobb, native Newfoundlanders, launched Shorefast to help grow another leg of Fogo Island’s economy. Like so many rural communities, Fogo Island’s fate was tied directly to one primary resource—in this case... View Details
- April 2020
- Case
The Board's Role in Refocusing Bahrain Development Bank
By: Paul M. Healy and Alpana Thapar
In March 2016, Bahrain Development Bank’s (BDB) existing board term came to an end and Khalid Al Rumaihi was appointed the new chairman. Determining a need for change, he immediately overhauled the board and replaced BDB’s long-standing CEO. The new board quickly... View Details
- 2021
- Working Paper
Changing Ingroup Boundaries: The Effect of Immigration on Race Relations in the U.S.
By: Vasiliki Fouka and Marco Tabellini
How do social group boundaries evolve? Does the appearance of a new outgroup change the ingroup's perceptions of other outgroups? We introduce a conceptual framework of context-dependent categorization, in which exposure to one minority leads to recategorization of... View Details
Keywords: In-group-out-group Relations; Immigration; Race; Attitudes; Boundaries; Prejudice and Bias
- April 2020 (Revised November 2020)
- Case
Ping An: Pioneering the New Model of ‘Technology-driven Finance’
By: Feng Zhu, Anthony K. Woo and Nancy Hua Dai
In mid-December 2018, Peter Ma, Chairman and CEO of Ping An Insurance (Group) Company of China, Ltd. was considering whether the company should grow a fifth ecosystem of Smart City Services. Established in 1988, Ping An was one of the top 10 global financial... View Details
- April 2020
- Article
Collective Emotions
By: Amit Goldenberg, David Garcia, Eran Halperin and James J. Gross
When analyzing situations in which multiple people are experiencing emotions together—whether the emotions are positive or negative and whether the situations are online or offline—we are intuitively drawn to the emotions of each individual in the situation. However,... View Details
- April 2020
- Article
Field Comparisons of Incentive-Compatible Preference Elicitation Techniques
By: Shawn A. Cole, A. Nilesh Fernando, Daniel Stein and Jeremy Tobacman
Knowledge of consumer demand is important for firms, policy makers, and economists. One common tool for incentive-compatible demand elicitation, the Becker-DeGroot-Marschak (BDM) mechanism, has been widely used in laboratory settings but rarely evaluated for... View Details
- Article
Relational Reconciliation: Socializing Others Across Demographic Differences
By: Lakshmi Ramarajan and Erin M. Reid
In demographically diverse organizations, employees charged with socializing others—
socialization agents—must navigate a deep tension between the organization’s needs to
integrate individuals into a collective and individuals’ needs for recognition of their
unique... View Details
- March 2020
- Supplement
Poppy (B)
By: Thomas R. Eisenmann, Scott Duke Kominers, Jeff Huizinga and Allison Ciechanover
Avni Patel Thompson, founder and CEO of Poppy, an online marketplace for on-demand childcare, revisits the venture's final months, and discusses the steps she took in the wake of the shutdown. This case explores experiments the company conducted to refine its original... View Details
- March 30, 2020
- Article
Why Is the U.S. Behind on Coronavirus Testing?
By: Stefan Thomke
Coronavirus testing is needed to address the uncertainty in making decisions about patient treatment, resource allocation, policy, and so much more. Answers to questions such as “When should we relax social distancing measures—and for whom?” or “How many ventilators... View Details
- March 2020
- Teaching Note
onefinestay: Building a Luxury Experience in the Sharing Economy
By: Jill Avery and Anat Keinan
onefinestay was a two-sided marketplace that offered high-end home rentals to travelers who sought a more authentic and local experience than a typical upscale hotel might provide. After five years of rapid growth, it was time to do a comprehensive analysis of the... View Details
Keywords: Two-sided Marketplace; Two-sided Market; Hospitality Industry; Hotels; Luxury Brand; Sharing Economy; Startup; Scaling; Growth; Customer Segmentation; Brand Positioning; Marketing; Marketing Strategy; Brands and Branding; Luxury; Entrepreneurship; Business Startups; Business Model; Venture Capital; Customers; Segmentation; Growth and Development Strategy; Travel Industry; Tourism Industry; Accommodations Industry; United Kingdom; London; Europe
- March 24, 2020
- Article
Delayed Negative Effects of Prosocial Spending on Happiness
By: Armin Falk and Thomas Graeber
Does prosocial behavior promote happiness? We test this longstanding hypothesis in a behavioral experiment that extends the scope of previous research. In our Saving a Life paradigm, every participant either saved one human life in expectation by triggering a targeted... View Details
- March 2020 (Revised May 2020)
- Case
Board Director Dilemmas—Sharing Expertise
By: David G. Fubini, Suraj Srinivasan and Amram Migdal
This case focuses on a new director who was invited to the board specifically due to her expertise in a technical area. The case allows for discussion of the board director’s appropriate role: to advise and direct management or to ask thoughtful questions about... View Details
- March 2020 (Revised February 2023)
- Case
Political Legitimacy and Global Capital Markets: Malaysia's 1MDB (A)
By: Meg Rithmire and Courtney Han
In May 2018, Malaysia’s 14th General Election saw a change of power that many thought they would never witness in their lifetimes. The political party that had ruled Malaysia for 60 year was kicked out of office by a 92 year-old challenger, Mahathir Mohamed, who had... View Details