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  • All HBS Web  (1,016)
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  • 24 Jan 2012
  • First Look

First Look: Jan. 24

  PublicationsiPhones for Friends, Refrigerators for Family: How Products Prime Social Networks Authors:Lalin Anik and Michael I. Norton Publication:Social Influence (forthcoming). Abstract We show that priming consumers with products... View Details
Keywords: Sean Silverthorne
  • 08 Jul 2014
  • First Look

First Look: July 8

power comes a new challenge: people now expect companies to understand what type of relationships they want and to respond appropriately-they want firms to hold up their end of the bargain. Unfortunately, many brands don't meet those... View Details
Keywords: Carmen Nobel
  • 06 Nov 2007
  • First Look

First Look: November 6, 2007

earlier than when the match was operating. It became customary for GI program directors to make very short offers, rarely exceeding two weeks and often much shorter. Consequently many potential fellows had to accept positions before they... View Details
Keywords: Sean Silverthorne
  • 27 May 2009
  • First Look

First Look: May 27, 2009

Rotemberg Abstract A model is considered where firms internalize the regret costs that consumers experience when they see an unexpected price change. Regret costs are assumed to be increasing in the size of price changes and this can... View Details
Keywords: Martha Lagace
  • 06 Dec 2011
  • First Look

First Look: Dec. 6

be enlarged to include a variety of factors that give meaning to any circumstance and thus shape behavior: past experience, expectations about the future, group membership, and cultural values. This article opens with a series of thought... View Details
Keywords: Sean Silverthorne
  • 07 Aug 2018
  • First Look

New Research and Ideas, August 8, 2018

better joint outcomes. Study 2 demonstrates the causal impact of handshaking using experimental methodology. Study 3 suggests one driver of the cooperative consequence of handshaking: negotiators expected partners who shook hands to... View Details
Keywords: by Sean Silverthorne
  • 29 Jan 2013
  • First Look

First Look: Jan. 29

at the individual level. We discuss the implications of our results for the study of learning as well as for providers and consumers of outsourced services. Preference Heterogeneity and Optimal Capital Income Taxation Authors:Golosov,... View Details
Keywords: Sean Silverthorne
  • 06 Feb 2007
  • First Look

First Look: February 6, 2007

to decide how to best market their innovation. The iconic status of existing electric guitars, and the lack of any recent radical innovations in the category, pose challenges in securing consumer adoption. If the company goes it alone, it... View Details
Keywords: Martha Lagace
  • 15 Mar 2016
  • First Look

March 15, 2016

evidence that such “CEO activism” can influence public opinion and consumer attitudes. Our field experiment examines the impact of Apple CEO Tim Cook’s public statements opposing a pending religious freedom law that critics warned would... View Details
  • 23 Dec 2002
  • Research & Ideas

Partnering and the Balanced Scorecard

(see Figure 2-3) and several new internal business objectives. Mobil U.S. Marketing and Refining, like Rockwater, moved to a new "customer intimacy" strategy that would offer a superior buying experience for consumers. Mobil's market research had revealed... View Details
Keywords: by Robert S. Kaplan & David P. Norton
  • 25 Nov 2008
  • First Look

First Look: November 25, 2008

Shine, Stern & Partners) and the buyer (MINI USA) and asks them to develop a sales strategy and a buying strategy for advertising services. Purchase this case: http://harvardbusinessonline.hbsp.harvard.edu/ b01/en/common/item_detail.jhtml?id=508043 View Details
Keywords: Martha Lagace
  • 11 Dec 2018
  • Research & Ideas

Free Trade Needs Nurturing—and Other Lessons from History

used to be a rather blunt tool. That we live in a world of politically independent yet economically interdependent states was already a platitude by the time of Adam Smith. As long as we live in that world, we will be forced to face these challenges. We cannot sit back... View Details
Keywords: by Staff; Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products
  • 12 Apr 2011
  • First Look

First Look: April 12

extremely limited. Theoretically, delegation of authority is expected when locally adapted choices are most important to the overall value of the firm, when local information advantages are significant, or when the cost of processing... View Details
Keywords: Sean Silverthorne
  • 20 Oct 2009
  • First Look

First Look: October 20

the foreign market. Specifically, a shift to arm's length transfer pricing erodes domestic consumer surplus by making the gray market less competitive domestically, which in turn may offset any domestic welfare gains that accompany a... View Details
Keywords: Martha Lagace
  • 21 Nov 2012
  • Research & Ideas

What Health Care Managers Need to Know--and How to Teach Them

Global health care is entering its most challenging era, with increasing demand for services from consumers newly arrived in the middle class, under-served people, and rapidly aging populations, all the while dealing with the need to... View Details
Keywords: by Paul Guttry; Health; Education
  • 21 Oct 2014
  • First Look

First Look: October 21

implement a rigorous analytical framework for empirically evaluating the relative performance of firm-level expected-return proxies (ERPs). We show that superior proxies should closely track true expected returns both cross sectionally... View Details
Keywords: Sean Silverthorne
  • 09 May 2011
  • Research & Ideas

Moving From Bean Counter to Game Changer

and consumer lending. The researchers chose to study risk-management experts because their role has risen in importance with demands for improved corporate governance and the need for better forecasting and modeling. After the financial... View Details
Keywords: by Kim Girard; Banking
  • 29 Jun 2007
  • First Look

First Look: June 29, 2007

focus exclusively on estimates of expected payoffs, such as credit ratings, without considering the state of the economy in which default is likely to occur. Such investors are likely to be attracted to securities whose payoffs resemble... View Details
Keywords: Martha Lagace
  • 20 Jan 2015
  • First Look

First Look: January 20

over the first thirty-four years of the FASB (1973-2006). We examine the influence of auditors' lobbying incentives arising from three basic factors: managing expected litigation and regulatory costs; catering to clients' preferences for... View Details
Keywords: Sean Silverthorne
  • 29 Oct 2013
  • First Look

First Look: October 29

Western and white beauty ideals emerged as the global standard. The momentum of this standard was reinforced by the impact of Hollywood and other drivers of an international consumer culture from the interwar years. However the study... View Details
Keywords: Sean Silverthorne
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