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Show Results For
- All HBS Web
(1,018)
- People (2)
- News (235)
- Research (650)
- Events (3)
- Multimedia (3)
- Faculty Publications (156)
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- 29 Oct 2007
- HBS Case
Marketing Maria: Managing the Athlete Endorsement
sports industry accounted for around $50 billion in revenues in the United States in 2007, up from just under $35 billion in 2001. On a global scale, total revenues are expected to be nearly $100 billion this year, compared with $70... View Details
- 11 Dec 2012
- First Look
First Look: Dec. 11
fundamentals: the book-to-market ratio and expected ROE. We find that the model is easily applied to a large cross section of firms and that firm-level discount rates vary over time and are highly persistent. The model can forecast stock... View Details
Keywords: Sean Silverthorne
- 03 Nov 2003
- Research & Ideas
Making Money Making Movies
Christmas. Q: What other research are you working on? A: I am working on several other studies on media and entertainment marketing. For example, with my colleagues Josh Eliashberg and Teck Ho, I show that there is a relationship between View Details
- 17 Jun 2002
- Research & Ideas
A Litmus Test for Entrepreneurs
because he had a much clearer idea about what would and would not work after his initial experience. During that first year, for instance, he found that Spanish customers felt more comfortable ordering takeout pizza once they had consumed... View Details
Keywords: by Walter Kuemmerle
- 03 Jun 2020
- Research & Ideas
Who Guarantees Your Workplace Is Safe for Return?
expected to look for some objective standard of reasonable care before they will concur that indoor environments are reasonably safe. There are likely to be do-it-yourselfers, top shelf evaluators—and charlatans. You will need to be able... View Details
- 20 Sep 2011
- First Look
First Look: September 20
Publication:Journal of Consumer Psychology (forthcoming) Abstract In four studies in which consumers assembled IKEA boxes, folded origami, and built sets of Legos, we demonstrate and investigate boundary... View Details
Keywords: Sean Silverthorne
- 18 Apr 2017
- First Look
First Look at New Ideas, April 18
interest rates than predicted by the standard expectations hypothesis. We find that, since 2000, such high-frequency "excess sensitivity" remains evident in U.S. data and has, if anything, grown stronger. By contrast, the positive... View Details
Keywords: by Sean Silverthorne
- 30 Aug 2016
- First Look
August 30, 2016
forthcoming Journal of Marketing Research Incentives versus Reciprocity: Insights from a Field Experiment By: Chung, Doug J., and Das Narayandas Abstract—We conduct a field experiment in which we vary the sales force compensation scheme at an Asian enterprise that... View Details
Keywords: Carmen Nobel
- 08 Aug 2017
- First Look
First Look at Research and Ideas, August 8, 2017
determining the expected return of, and hence the optimal allocation to, less persistent, more turnover-intensive characteristics. The mean-variance optimal tilts toward value, size, and profitability are roughly equal to each other and... View Details
Keywords: Sean Silverthorne
- 22 Feb 2011
- Research & Ideas
The Most Important Management Trends of the (Still Young) Twenty-First Century
given the dynamism and complexity of the global economy? Take the CEO of IBM who now heads a company of 400,000 full time employees and I suspect as many contract employees all around the world. How can we expect him to set direction and... View Details
Keywords: by Sean Silverthorne
- 07 Nov 2017
- First Look
New Research and Ideas: November 7, 2017
context of a large nationwide general retailer. Technical topics include Logistic regression, Ridge & Lasso regression, ROC curve, and picking a cutoff value to optimize a preferred expected value. Purchase this case:... View Details
Keywords: Carmen Nobel
- 06 Nov 2012
- First Look
First Look: November 6
mark-plans backfire, consumer preferences shift, or tried-and-true practices fail to work in a new context. So is innovation just a low-odds crapshoot? In The Architecture of Innovation, Harvard Business School professor Josh Lerner-one... View Details
Keywords: Sean Silverthorne
- 22 Apr 2020
- Research Event
How Investors Are Sizing Up Climate Change’s Risks—and Opportunities
includes technological innovations and changes in consumer sentiment, both of which affect the value of assets and liabilities. Physical and transition risks will likely introduce new strategic risks as new industries move to the fore as... View Details
- 02 Feb 2016
- First Look
February 2, 2016
close association between the characteristics of actors’ environment and the processes of network formation among actors. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=50445 Accounting Data, Market Values, and the Cross Section of View Details
Keywords: Sean Silverthorne
- 02 Jun 2014
- Research & Ideas
Excerpt: ‘A Social Strategy’
entailed setting up a corporate page on Facebook, getting people to "Like" it, and then broadcasting messages to those fans with the expectation of receiving a response (in the form of either feedback or increased sales). Companies have... View Details
- 04 Feb 2014
- First Look
First Look: February 4
advantageous for production of designs Download working paper: http://ssrn.com/abstract=2321691 Off the Hook? Mistaken Expectations of Leniency in the Punishment of Transgressions By: Moore, Celia, Lamar Pierce, and Francesca Gino... View Details
Keywords: Sean Silverthlorne
- 07 Jun 2011
- First Look
First Look: June 7
expect others to do more than we do to solve energy problems. We then propose ways in which these biases could actually be used to our advantage in steering ourselves toward better judgment. Finally, we outline the key questions on the... View Details
Keywords: Sean Silverthorne
- 12 Apr 2016
- First Look
April 12, 2016
sellers treat consumers differently on the basis of how well informed consumers appear to be. We implement a large-scale field experiment in which callers request price quotes from automotive repair shops.... View Details
Keywords: Sean Silverthorne
- 07 Apr 2015
- First Look
First Look: April 7
overachievement bonuses) to keep high performers, low performers, and average performers engaged throughout the year. Managers should be careful in setting and adjusting quotas. For instance, studies show that ratcheting (raising a salesperson's annual quota if he or... View Details
Keywords: Sean Silverthorne
- 14 Nov 2017
- First Look
New Research and Ideas: November 14, 2017
you’re interested in and find ways to connect with them. When you meet, articulate how you can contribute; engage your interviewers about their work; and offer expertise, advice, or contacts with no expectation of reciprocity. Suddenly... View Details
Keywords: Carmen Nobel