Filter Results:
(980)
Show Results For
- All HBS Web
(980)
- People (2)
- News (235)
- Research (658)
- Events (3)
- Multimedia (3)
- Faculty Publications (156)
Show Results For
- All HBS Web
(980)
- People (2)
- News (235)
- Research (658)
- Events (3)
- Multimedia (3)
- Faculty Publications (156)
- 23 Feb 2009
- Research & Ideas
Creative Entrepreneurship in a Downturn
spent on them. When consumer budgets are tight, such products will have plenty of appeal. “If history is any guide, we can expect some significant industry shapers to emerge from the current crisis.” In... View Details
Keywords: by Martha Lagace
- 01 Dec 2017
- News
2017 in Energy: A Future of Lower Energy Prices
of healthy, albeit relatively slow, economic growth in the developed world and increasing urbanization in developing economies, we expected to see growing demand for oil and natural gas and a subsequent price spike. We saw the growing... View Details
- 30 Apr 2008
- Sharpening Your Skills
Sharpening Your Skills: Brand Management
personality? How should I think about brand dilution? Does Branding Work For Business-to-business Marketing? B2B Branding: Does it Work? Does it make sense for B2B companies to take a cue from consumer companies and invest in brand... View Details
- 08 Mar 2012
- Research & Ideas
Unplugged: What Happened to the Smart Grid?
who would keep control of those assets in the future, according to the case. So the same transmission lines, power transformers, and circuit breakers that were installed in the 1960s and '70s are still in operation, in many cases barely chugging along beyond their... View Details
- 22 Jan 2019
- Blog Post
Balancing the Ideal with the Real: Conveying Corporate Culture to Candidates
talent,” he believes, “you have to let them know what they’re really getting into. I look at it from their point of view: regardless of which team you’re joining, you want to go in with a clear understanding of what the company expects... View Details
Keywords: Consumer Products / Retail
- 01 Dec 2014
- News
Faculty Q&A: The New Brand Manager: You
Now that customers have more of a voice in the consumer-brand relationship, some brands have suffered loud criticism for recent business decisions. How can brands avoid that pitfall? I’m not sure consumer criticism is always necessarily... View Details
Keywords: April White
- 10 Sep 2014
- Blog Post
A Summer Reflection
people for my project plus learn about other interesting teams. Overall I had a great summer, and I learned a lot about e-commerce and even more about building trust and influence with people both in Bentonville and at dotcom in San Bruno. While I View Details
- 05 Feb 2009
- Research & Ideas
In Praise of Marketing
among many consumers than any political party, trade union, church, or mosque. Indeed, Starbucks founder Howard Schultz sought to make his coffee shops the "third place" in our lives, after home and work. Marketing is an... View Details
- 31 Mar 2014
- Research & Ideas
Encouraging Niche Content in an Ad-Driven World
that of 26,974 nonparticipants. Online consumers increasingly expect their content to be free.Photo: iStockPhoto After evaluating 4.4 million blog posts for content and quality—measured by a blog post's... View Details
- 01 Jun 2016
- Blog Post
Reflecting and Digesting
have definitely not digested the idea that I will be working in Singapore for the summer. I have the next 23 hours to do so, so let’s get started with some inspiration. How was my first year? I came to HBS with very little expectations of... View Details
- 15 Jul 2014
- Blog Post
Discovering a new organization and state as an intern
will be a nice change from sitting in class each day, and I’m curious to see how different it is from my previous job. I imagine the main difference will be the financial impact of any given project. Given Walmart’s scale, I expect to be... View Details
Keywords: Consumer Products / Retail
- 30 Sep 2024
- News
The Making of a Streaming Sensation
Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Dan Morrell: When the Netflix series Geek Girl debuted this summer, it quickly became the second most-watched show globally on the platform. Based on the young adult book series by author Holly Smale about... View Details
- 07 Mar 2007
- Research & Ideas
How Do You Value a “Free” Customer?
the same over time? Does it increase or decrease? A: Customer value changes over time, and in our data we find that the value is increasing over time. In general, we expect customer value to initially increase as the firm grows and later... View Details
- 06 May 2019
- News
Startup Talk in Chicago
explore how other industries operate, meet challenges, and plan for the future. “We had high expectations for this event, and it far exceeded them,” says Migicovsky. American Airlines senior executives... View Details
- Profile
Adam Kanner
live events without cannibalizing full price tickets or hurting the brand, he could fill a huge market niche. In 2009, Kanner, MBA ‘98, started ScoreBig, an online ticketing service with a “name-a-ticket-price” model that allows View Details
- 07 Oct 2011
- Research & Ideas
The Steve Jobs Legacy
how to create culture. His work at Apple transcended business to marketing iconic products that consumers imbued with human attributes. iPod, iPhone, and iPad are more than technology. They are objects of desire. Jobs's legacy is a brand... View Details
- 21 Jun 2004
- Research & Ideas
Music Downloads: Pirates—or Customers?
three downloads is completed successfully. File sharing is fairly cumbersome for many consumers with poor Internet connections. If this is the reason for highly selective sampling, we can expect View Details
- 22 Dec 2022
- Blog Post
Climate Stories Episode #13: Democratizing Climate Returns - Nisha Desai (HBS 1997), Founder and CEO of Invest With Intention
With Intention. “We want consumers to sync what they are investing in with their financial assets, with education about decarbonization investment opportunities in their own homes and cars.” She continued, “My husband and I have been... View Details
- 08 Apr 2008
- First Look
First Look: April 8, 2008
broken down with the signing deadline less than 24 hours away (if Dice-K is not signed by the deadline, he must return to Japan for a year). How high should the Red Sox be willing to go with their offer? What are the alternatives if they fail to sign Dice-K? What kind... View Details
Keywords: Martha Lagace
- 13 Oct 2015
- Research & Ideas
Does Business Get Done the Same Way in Emerging and Developed Countries?
whether you can buy T Mobile? The U.S. Department of Justice. Who decided it was a good idea to send consumers a text message before they exceeded data limits on their cell phones? The Federal Communications... View Details
Keywords: by Sean Silverthorne