Publications

29 Mar 2017
Video

David Brunell (MBA 1962) – Bringing Markets to Myanmar

January–February 2013
Article

When the Crowd Fights Corruption

By: Paul M. Healy and Karthik Ramanna

Corruption is the greatest impediment to conducting business in Russia, according to leaders recently surveyed by the World Economic Forum. Indeed, it's a problem in many emerging markets, and businesses have a role to play in combating it, according to Healy and... View Details

Keywords: Corruption; Emerging Economies; Crime and Corruption; Entrepreneurship; Ethics; Globalization; Russia; Georgia (nation, Asia); India

Find at Harvard

May 2015
Case

Pricing in a Digital World (2015)

By: John Gourville

Dynamic pricing, especially as practiced by Uber and Lift, seems to be all the rage. In this case, we look at five interesting applications of dynamic price and price customization, each made possible by advances in digital technology. These range from the online... View Details

Keywords: Pricing; Marketing; Dynamic Pricing; Price Customization; Information Technology; Price; Entrepreneurship; Customization and Personalization; Product Marketing

Web

Digital Marketing Workshop - Course Catalog

based on lectures and custom-built hands-on exercises for HBS students to help build foundational knowledge of the modern tools of digital marketing and analytics. The course was tailored for aspiring entrepreneurs and View Details

June 2015
Supplement

TAV Airports Holding (B)

By: Juan Alcácer and Esel Çekin

This case explores the strategic options available to TAV Airports Holding, a Turkish firm, after it withdraws from a bid to build Istanbul's newest airport. The new airport would eventually replace Istanbul Atatürk Airport, where TAV makes 43% of its current revenue,... View Details

Keywords: Strategy; Corporate Strategy; International Expansion; Infrastructure; Emerging Markets; Horizontal Integration; Expansion; Vertical Integration; Globalization

February 2013 (Revised May 2013)
Case

Juan Valdez: Innovation in Caffeination

By: Michael I. Norton and Jeremy Dann

Corporate entrepreneurs attempt to revive Colombia's famous Juan Valdez brand in the age of Starbucks, with café chain and packaged coffee ventures. In the 1970s and 80s, the iconic "Juan Valdez" ingredient brand was the most recognized in the world of coffee. The... View Details

Keywords: Innovation; Branding; Global Business; Sales; Marketing; Retailing; Corporate Strategy; Organizational Change; Corporate Entrepreneurship; Brands and Branding; Innovation and Invention

June 2013
Supplement

Montague Corporation: Unfolding the Future in Cycling (Spreadsheet Supplement)

By: Jim Sharpe

This is the Spreadsheet Supplement for Montague Corporation: Unfolding the Future in Cycling (Case #808087). Includes Exhibit 3, Exhibit 5, Exhibit 6, and Exhibit 8. View Details

Keywords: Entrepreneurs; Consumer Products; Innovation ＆ Entrepreneurship; Innovation; General Managers; Growth; Growth Management; International; Consumer Behavior; Marketing Channels; Founding; Channels Of Distribution; Bicycles; Entrepreneurship; Marketing; Leadership; Bicycle Industry; United States

January 1996 (Revised April 1996)
Case

Digital Imaging in 1995: Opportunities in the Descent to the Desktop

The dramatic shifts of the imaging industry from analog to digital technology is creating emerging markets in 1995. How can a competitor position itself to enter the market successfully? This case describes the key technologies, market segments, competitors, and... View Details

Keywords: Technological Innovation; Innovation Strategy; Competitive Strategy; Consumer Products Industry

May 1995 (Revised September 1997)
Case

Internationalizing the Cola Wars (A): The Battle for China and Asian Markets

By: David B. Yoffie

Analyzes the strategies pursued by Coke and Pepsi in the emerging Asian soft drink market. Analyzes the tactical battle of the cola giants in China specifically. View Details

Keywords: Trade; Emerging Markets; Corporate Strategy; Competition; Globalized Firms and Management; Food and Beverage Industry; China; Asia

October 2011 (Revised September 2014)
Case

Paddle8: Painting a New Picture of the Art Market

By: Mukti Khaire

The Paddle8 case is a short case that presents the idea for a new business in the global art market and asks students to evaluate whether it will work, given the structure and unique workings of the art market. Paddle8 is a New York-based startup that partners with... View Details

Keywords: Arts; Business Plan; Business Startups; Corporate Entrepreneurship; Internet and the Web; Trade; Fine Arts Industry; New York (city, NY)

01 Aug 2008
Research & Ideas

Does Market Capitalism Have a Future?

In June, Professor Joe Bower (with fellow HBS professors Dutch Leonard, David Moss, and Lynn Paine) led an HBS faculty colloquium on "The Future of Market Capitalism." The HBS Alumni Bulletin spoke... View Details

Keywords: by Garry Emmons

01 Sep 2008
News

Is Market Capitalism Headed for Trouble?

In June, Professor Joe Bower (with fellow HBS professors Dutch Leonard, David Moss, and Lynn Paine) led an HBS faculty colloquium on “The Future of Market Capitalism.” The Bulletin spoke with Bower shortly... View Details

Keywords: Garry Emmons; Colleges, Universities, and Professional Schools; Educational Services; Management, Scientific, and Technical Consulting Services; Professional Services

11 Dec 2014
News

Defining the field of cause-related marketing

After being diagnosed with breast cancer at age 30, Amy Schiffman Langer (MBA 1977) left a career in investment banking to launch the National Breast Cancer Coalition and changed the way organizations raise awareness about important... View Details

October 2024
Case

Ranger Energy Services: Bridging Public & Private Markets

By: Joseph Pacelli, Ravi Ramniklal Gondalia and James Weber

In August of 2017, CSL Capital, a private equity fund founded and operated by Charlie Leykum (HBS ’04), was deciding to take one of its portfolio companies, Ranger Energy Services, public. Founded in 2014, Ranger Energy was an oilfield service company providing... View Details

Keywords: Entrepreneurship; Initial Public Offering; Financial Strategy; Valuation; Private Equity; Business Strategy; Investment Portfolio; Investment Return; Financial Services Industry; Energy Industry; United States

Web

Innovation and Entrepreneurship - Edwin H. Land & Polaroid | Harvard Business School

humanity in the products he invented and in the endeavors of those who created them. EXPLORE MORE OF THE EXHIBIT EXPLORE x HOME EMERGENCE OF A NEW TECHNOLOGY The Invention of... View Details

21 Jan 2015
Lessons from the Classroom

Managing the Family Business: Market Basket’s Lessons About Buyouts

family and business. And when buyouts do happen, they usually come late. "Buyouts of family owners rarely happen—even when it is clearly a good option" The Case Of Market Basket Market Basket, a... View Details

Keywords: Retail

Web

National Markets - The Art of American Advertising

Art of “Posting” Brand Name Management A Marketing Revolution “The dramatic expansions in population, wealth, income, and territory that characterized the United States in the... View Details

Web

Marketing Awards & Honors - Faculty & Research

Narayandas. Julian De Freitas : Recipient of a 2023–2024 HBS Required Curriculum (RC) Case Award for “Hometown Foods: Changing Price Amid Inflation” (HBS Case 522-087, March 2022) with Jeremy Yang and Das Narayandas. Ayelet Israeli : Finalist for the 2024 Erin Anderson... View Details

March 2009
Journal Article

Does Individual Performance Affect Entrepreneurial Mobility? Empirical Evidence from the Financial Analysis Market

By: Boris Groysberg, Ashish Nanda and M. Julia Prats

Our paper contributes to the studies on the relationship between workers' human capital and their decision to become self-employed as well as their probability to survive as entrepreneurs. Analysis from a panel data set of research analysts in investment banks over... View Details

Keywords: Entrepreneurship; Investment Banking; Retention; Human Capital; Performance Effectiveness; Banking Industry