Publications

1992
Article

Public Policy and the Evolution of Cable Television, 1950-90

By: Willis Emmons

Keywords: Entertainment; Policy; Media and Broadcasting Industry

November 1991
Case

Magic Johnson: Endorsements ""After""...?

By: Stephen A. Greyser

On Thursday, November 7, 1991, Los Angeles Lakers star Earvin "Magic" Johnson announced his retirement from basketball in the wake of having tested positive for HIV, the virus that causes AIDS. Magic Johnson was one of the most popular figures in sports, both... View Details

Keywords: Marketing Strategy; Value; Sports; Advertising; Alliances; Problems and Challenges; Decision Choices and Conditions; Brands and Branding; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry

October 1991 (Revised November 1993)
Case

Play Time Toy Co.

By: Thomas R. Piper

The president of a toy company is considering the adoption of level production in a business characterized by highly seasonal sales. The issues include balancing the cost savings and the inventory risk, estimating the seasonal financing need, and determining the... View Details

Keywords: Production; Cost Management; Banks and Banking; Sales; Goods and Commodities; Financial Management; Risk Management; Entertainment and Recreation Industry

August 1991 (Revised February 1992)
Case

Gain Sharing at Star Cablevision Group

By: Leonard A. Schlesinger and Sarah Ann Greene

Describes Star's experiment with gain sharing over a three-year period. Background on the industry and company's history are provided to establish the context for the shift to pay-for-performance. Describes the three different gain sharing programs, the resulting... View Details

Keywords: Motivation and Incentives; Service Delivery; Performance Productivity; Television Entertainment; Compensation and Benefits; Media and Broadcasting Industry

July 1991 (Revised May 1993)
Case

Fairfield Inn (B)

By: James L. Heskett

The manager of a Fairfield Inn located near a family entertainment center is requesting special consideration for a falling quality rating caused, in his opinion, by unusually high occupancy rates at his unit. The case raises questions about quality measurement,... View Details

Keywords: Entertainment; Measurement and Metrics; Performance Consistency; Quality; Strategy; Accommodations Industry

October 1990 (Revised March 1993)
Background Note

Note on Cable Television Regulation

By: Willis M. Emmons III

Examines the evolution of the U.S. cable television industry since its inception in the early 1950s. Particular emphasis is given to the roles played by technology, consumer demand, and regulation at both the local and federal level. Designed to facilitate a conceptual... View Details

Keywords: Information Technology; Demand and Consumers; Government Legislation; Business Growth and Maturation; Monopoly; Television Entertainment; Telecommunications Industry; Telecommunications Industry

October 1990 (Revised February 1991)
Case

Sony Corp.: Globalization

By: Michael Y. Yoshino

Keywords: Globalization; Globalized Firms and Management; Electronics Industry; Electronics Industry

September 1990
Case

Outdoors, Inc.

By: David E. Bell

Keywords: Retail Industry; Retail Industry

March 1989
Background Note

Industry Note: In-Car Entertainment

By: F. Warren McFarlan and H. Jeff Smith

Keywords: Media

March 1989
Case

Philips In-Car Entertainment (A)

By: F. Warren McFarlan and H. Jeff Smith

Keywords: Entertainment; Entertainment and Recreation Industry; Entertainment and Recreation Industry

March 1989
Teaching Note

Philips In-Car Entertainment (A), (B), & (C), and Industry Note: In-Car Entertainment, Teaching Note

By: F. Warren McFarlan and H. Jeff Smith

Keywords: Media; Consumer Products Industry; Consumer Products Industry

March 1989
Case

Philips In-Car Entertainment (B)

By: F. Warren McFarlan and H. Jeff Smith

Keywords: Electronics Industry; Electronics Industry

March 1989
Supplement

Philips In-Car Entertainment (C)

By: F. Warren McFarlan and H. Jeff Smith

Keywords: Media; Consumer Products Industry; Consumer Products Industry

August 1988 (Revised November 1989)
Case

Reebok International Ltd.

By: John A. Quelch

Reebok executives are reviewing the company's advertising and promotion programs for the second half of 1988. These include sponsorship of the 1988 Summer Olympics and a rock concert tour organized by Amnesty International. In addition, Reebok is launching a new... View Details

Keywords: Marketing Strategy; Music Entertainment; Advertising Campaigns; Sports; Advertising Industry; Advertising Industry; Advertising Industry

June 1987 (Revised January 1994)
Teaching Note

Suzanne de Passe at Motown Productions (A), (A1), and (B), Teaching Note

By: Linda A. Hill

Teaching Note for (9-487-042), (9-497-015), and (9-494-014). View Details

Keywords: Entertainment and Recreation Industry