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November 2023
Case

Axie Infinity: Video Game Meets Blockchain

By: Marco Di Maggio and Wenyao Sha

The narrative unfolds from the perspective of Sky Mavis's leadership team, facing a high-stakes, rapidly evolving digital frontier. They navigate the exhilarating yet tumultuous journey of Axie Infinity, balancing innovation with sustainability. It explores the game's... View Details

Keywords: Blockchain; Business Model; Games, Gaming, and Gambling; Currency; Innovation and Management; Business Strategy; Video Game Industry

07 Apr 2015
News

Warrior Spirit

On a Friday night in November, a capacity crowd of 12,000 spectators is settling in at Singapore Indoor Stadium, shaking off the rain from an early evening downpour typical for the start of monsoon season. They’re here for ONE Fighting Championship’s “Battle of Lions,”... View Details

Keywords: Julia Hanna; Arts, Entertainment; Arts, Entertainment; Arts, Entertainment; Arts, Entertainment; Arts, Entertainment; Arts, Entertainment

01 Dec 2004
News

Marquis Jet Takes Off

with the persistent group, Santulli finally said yes. Allard and his partners launched Marquis Jet in January 2002, selling 245 jet cards for an average of $150,000 each during that first year and 1,000 in 2003. As hoped, the company initially scored big with athletes... View Details

Keywords: Roger Thompson; Air Transportation; Transportation

09 Jan 2023
Blog Post

How I Spent My HBS 2+2 Deferral: Sam Perez Diarte

philanthropic ventures that my wife and I started envisioning during college. What advice do you have for prospective students considering the 2+2 program? If you have even entertained the thought of an MBA, apply. An MBA opens doors you... View Details

18 Sep 2017
Research & Ideas

'Likes' Lead to Nothing—and Other Hard-Learned Lessons of Social Media Marketing

funny—but remember your brand’s purpose Social media is a place where people appreciate humor—as long as it fits with the brand image, Avery says. Squatty Potty does an excellent job of engaging its audience with amusing and entertaining... View Details

Keywords: by Dina Gerdeman; Advertising; Technology

26 Jun 2013
News

How a Trivial Pursuit Became a Significant Case

Bob Reiss Photo courtesy of Bob Reiss It was 1983, and Bob Reiss (MBA 1956) was looking for a new game to play. A Brooklyn native and former basketball star at Columbia University who had become a successful entrepreneur in the toy-and-game industry, Reiss was... View Details

Keywords: Arts, Entertainment; Arts, Entertainment; Arts, Entertainment; Arts, Entertainment

January 2019 (Revised February 2020)
Case

World Wrestling Entertainment, Inc.

By: Anita Elberse and Melissa Rodman

World Wrestling Entertainment, Inc. (WWE) develops and presents scripted hero-versus-villain storylines featuring its wrestlers at hundreds of live events—on several weekly television shows, on its own over-the-top streaming service, and on social media—to millions of... View Details

Keywords: Superstars; Talent; Talent Development; Labor Economics; General Management; Entertainment; Sports; Media; Talent and Talent Management; Contracts; Marketing; Strategy

01 Sep 2003
News

Larry Murphy

development advisor. He believes that sheer size, coupled with some ill-advised mergers, have hurt creativity and bottom-line performance at big-name media and entertainment companies. “I wouldn’t be surprised,” Murphy says, “to see the... View Details

Keywords: Garry Emmons; Accommodation; Hospitality

August 2012
Case

ARISE: A Destination-for-a-Day Spa

By: Michael Beer and Lynda St. Clair

A new Dallas-based health and beauty spa aims to use a highly distinctive human resource system as the foundation of its competitive strategy. By encouraging employees to act as "personal wellness coaches" (PWCs) with high commitment and broad responsibilities, the... View Details

Keywords: Compensation and Benefits; Motivation and Incentives; Organizational Design; Organizational Culture; Service Delivery; Competitive Strategy; Innovation Strategy; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Texas

October 2020 (Revised August 2022)
Case

Epic Games: Nineteen Eighty-Fortnite

By: Andy Wu, Miaomiao Zhang and Christopher Zhang

In the midst of intensifying public and political attention towards the market power of big technology, Epic Games in 2020 challenged the status quo that has existed for years in the Apple iOS and Google Android mobile application marketplaces and payment systems.... View Details

Keywords: Mobile Platforms; Mobile App Industry; Mobile Payment Systems; Antitrust; Games, Gaming, and Gambling; Mobile and Wireless Technology; Lawsuits and Litigation; Entrepreneurship; Competitive Strategy; Digital Platforms; United States

May 2022
Case

Executive Decision-Making at Zola

By: Amy C. Edmondson and Michael Roberto

In April 2020, Rachel Jarrett, President and COO of wedding technology company Zola, called a meeting with the organization’s key decision-makers. The company had previously launched three business expansions: a vendor marketplace, a wedding apparel division, and a... View Details

Keywords: Decision Making; Voting; Decision Choices and Conditions; Management Skills; Management; Management Style; Organizations; Organizational Culture; Entertainment and Recreation Industry; Entertainment and Recreation Industry; United States