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(2,948)
- People (4)
- News (464)
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- Events (9)
- Multimedia (39)
- Faculty Publications (1,244)
Show Results For
- All HBS Web
(2,948)
- People (4)
- News (464)
- Research (1,976)
- Events (9)
- Multimedia (39)
- Faculty Publications (1,244)
- May 2017 (Revised August 2021)
- Case
Mavi: Fashioning a Path to Brand Growth
By: Jill Avery and Gamze Yucaoglu
This case examines the strategic choices and business model with regards to branding at Mavi, a leading Turkish apparel retailer. The case is presented from the perspective of the company CEO and its global brand director who is also part owner. In 2015, Mavi had sales... View Details
Keywords: Brand Management; Brand Architecture; Brand Portfolio Strategy; Brand Positioning; International Expansion; Retailing; Fashion; Pricing; Fast Fashion; Emerging Economies; Brand Extension; Marketing; Marketing Strategy; Brands and Branding; Emerging Markets; Growth and Development Strategy; Expansion; Global Range; Decision Choices and Conditions; Fashion Industry; Retail Industry; Turkey; Europe; Asia
Avery, Jill, and Gamze Yucaoglu. "Mavi: Fashioning a Path to Brand Growth." Harvard Business School Case 517-075, May 2017. (Revised August 2021.)
- 24 Aug 2018
- Video
Hemendra Kothari CEM Full Interview
- 2014
- Chapter
Firms and Global Capitalism
By: Geoffrey Jones
This chapter forms part of the two-volume Cambridge History of Capitalism, a definitive new reference work that traces the history of capitalism from its origins to the present day. The chapter focuses on the role of business enterprises as powerful actors in... View Details
Keywords: Political Economy; American History; Economic History; Business History; Labor History; Slavery; Numeracy And Quantification; Science And Technology Studies; History Of The Book; International Investment; International Business; International Marketing; Globalization; History
Jones, Geoffrey. "Firms and Global Capitalism." Chap. 6 in The Cambridge History of Capitalism: Volume 2. The Spread of Capitalism: From 1848 to the Present, edited by Larry Neal and Jeffrey G. Williamson, 169–200. Cambridge: Cambridge University Press, 2014.
- 16 Feb 2022
- Video
Aziz CEM Video Clip on Fabric Quality
- 19 Nov 2018
- Video
Eva Arias CEM Full Interview
- 19 Nov 2018
- Video
Eva Arias CEM Full Interview (Private Link)
- 12 Dec 2017
- Video
Devi Shetty_Financing Heart Surgeries
- 12 Dec 2017
- Video
Devi Shetty_Training Nursing Staff
- 12 Dec 2017
- Video
Devi Shetty_Design of Hospital to Improve Efficiency
- 31 Jul 2018
- Video
Fadi Ghandour_Innovation Clip
- 12 Dec 2017
- Video
Devi Shetty_Reasons for Seeking Private Equity Funding
- 14 Jan 2019
- Video
Al Barwani_Mohamed
- 05 Sep 2018
- Video
James Mwangi CEM Full Interview (Private Link)
- March 2005
- Case
Windhoek Nature Reserve: Financing a Sustainable Conservation Model in Namibia
In 2003, a Namibian entrepreneur was deciding how to finance and manage the risks of an ecotourism, nature reserve, venture project. Explores the challenges facing an entrepreneur operating in an emerging market with imperfect local financial and legal institutions. View Details
Hecht, Peter A., Brooke Parry Hecht, and Kavita Kapur Macleod. "Windhoek Nature Reserve: Financing a Sustainable Conservation Model in Namibia." Harvard Business School Case 205-066, March 2005.
- 12 Dec 2017
- Video
Devi Shetty_Strategies for Keeping Costs Low
- 12 Dec 2017
- Video
Devi Shetty_Requirements of Healthcare in Developing Countries
- 10 Oct 2018
- Video
Pedro Tarak CEM Full Interview
- 21 Apr 2014
- Research & Ideas
Bio-Piracy: When Western Firms Usurp Eastern Medicine
emerging market entities as imitators. (Cases of bio-piracy indicate the opposite.) From a practical perspective, they wanted to suss out factors that might thwart bio-piracy altogether. In a series of new... View Details
- 25 Feb 2025
- Video
Hani Berzi CEM Full Interview
- 17 Jul 2012
- News