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  • All HBS Web  (1,906)
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  • 13 Feb 2017
  • Research & Ideas

Paid Search Ads Pay Off for Lesser-Known Restaurants

For business executives trying to decide where exactly in the digital realm to invest their advertising dollars, new research indicates that paid search ads on review sites such as Yelp can be a good way to go—at least for small,... View Details
Keywords: by Dina Gerdeman; Food & Beverage
  • 19 Aug 2002
  • Research & Ideas

Here Comes Internet2—Time to Shed Dot Vertigo

IT that is not quite justified, based on all the work that continues to be done around the world, he said. Managers need to understand the opportunities and threats of Internet2 for their companies, because savvy new firms will come in... View Details
Keywords: by Martha Lagace
  • 15 Aug 2024
  • Op-Ed

Post-CrowdStrike, Six Questions to Test Your Company's Operational Resilience

Updates—Even After CrowdStrike's Flaw How Workplace Wellness Programs Can Give Employees the Energy Boost They Need Digital Transformation: A New Roadmap for Success Feedback or ideas to share? Email the View Details
Keywords: by Hise Gibson and Anita Lynch
  • 22 Feb 2000
  • Research & Ideas

The Mind of the Market: Extending the Frontiers of Marketing Thought

might serve the study of consumer behavior. An HBS professor since 1991, Zaltman's work actually cuts across a number of boundaries. He's a co-director (with Stephen M. Kosslyn, Professor of psychology at Harvard University) of the Mind... View Details
Keywords: by Martha Lagace
  • 01 Jul 2019
  • Research & Ideas

The Airbnb Lesson for Startups? Success Takes More Than Technology

Harvard Business School Working Knowledge. [Image: baona] Related Reading Are You a Digital Manager? What’s Really Disrupting Business? It’s Not Technology How Uber, Airbnb, and Etsy Attracted Their First... View Details
Keywords: by Danielle Kost; Travel; Tourism
  • 10 Aug 2020
  • Research & Ideas

COVID's Surprising Toll on Careers of Women Scientists

COVID-19 is claiming an unexpected career toll among scientific researchers, and particularly on women, new research shows. If you are female, have young children, or work in a lab, you are more likely to feel the career-crunching effects... View Details
Keywords: by Rachel Layne; Pharmaceutical; Biotechnology; Health
  • 01 Nov 2016
  • First Look

First Look - November 1, 2016

2016 Random House The Content Trap: A Strategist's Guide to Digital Change By: Anand, Bharat Abstract—Companies everywhere face two major challenges today: getting noticed and getting paid. To confront these obstacles, I examine a range... View Details
Keywords: Sean Silverthorne
  • 03 Apr 2007
  • First Look

First Look: April 3, 2007

  Working PapersNone this week   Cases & Course MaterialsCommon Agricultural Policy and the Future of French Farming Harvard Business School Case 707-027 Presents the history and evolution of the EU Common Agricultural Policy, from... View Details
Keywords: Martha Lagace
  • 29 May 2001
  • Research & Ideas

How Technological Disruption Changes Everything

disrupted. At a plenary session at the HBS Global Alumni Conference 2001, Christensen expanded on the work highlighted in his 1997 book, The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail. Disruptive technologies... View Details
Keywords: by Sean Silverthorne; Health
  • 01 Nov 2024
  • In Practice

Layoffs Surging in a Strong Economy? Advice for Navigating Uncertain Times

layoffs lead to mistakes that undermine companies’ corporate goals. Doing a layoff for the right reason is not just smart strategically, it’s smart organizationally, since employees are more likely to stay engaged and work through the... View Details
Keywords: by Rachel Layne; Technology; Information Technology
  • 25 Jul 2007
  • Lessons from the Classroom

The Evolution of Apple

halted production of the Newton, an early version of the personal digital assistant, and closed the division working to develop a portable PC for the education sector. "What Apple is great at is... View Details
Keywords: by Julia Hanna; Computer; Technology
  • 03 Sep 2024
  • Research & Ideas

Is It Even Possible to Dam the Flow of Misleading Content Online?

Memes: NFTs Could Be the Next Gen Deed for a Digital World How Transparency Sped Innovation in a $13 Billion Wireless Sector Election 2024: What's at Stake for Business and the Workplace? Feedback or ideas to share? Email the View Details
Keywords: by Jay Fitzgerald; Information Technology; Technology
  • 28 Oct 2015
  • Research & Ideas

A Dedication to Creation: India's Ad Man Ranjan Kapur

the General Management Program at Harvard Business School. In the discussion, conducted last August in Mumbai, Kapur reflects on some 50 years in the advertising industry, starting in the “Mad Men” era of the 1960s, experiencing the dawn of the View Details
Keywords: by Sean Silverthorne; Advertising
  • 07 Jun 2011
  • First Look

First Look: June 7

their effects and achieve better outcomes in competitive contexts.   Working Papers"DEFENSE ACQUISITION REFORM: An Elusive Goal-1960 to 2010 Authors:J. Ronald Fox, David Allen, Thomas Lassman, Walton Moody, and Philip Shiman An... View Details
Keywords: Sean Silverthorne
  • 31 Jul 2018
  • First Look

New Research and Ideas, July 31, 2018

and financial technology, the digital health ecosystem is in its nascent stages and has been waiting for a catalyst to seed the system. This National Health Protection Scheme is expected to provide just this impetus for widespread... View Details
Keywords: Dina Gerdeman
  • 13 Feb 2018
  • First Look

New Research and Ideas, February 13, 2018

misinterpretation to assure that state and local governments can appropriately respond to the digital activities that impact physical realities. Download working paper:... View Details
Keywords: Sean Silverthorne
  • 07 Sep 2020
  • Research & Ideas

How to Help Small Businesses Survive COVID's Next Phase

small-business owners can take now Mills offers three recommendations to cash-strapped business owners: Focus on social media and email to reach customers. The coronavirus pandemic forced many analog companies to embrace digital... View Details
Keywords: by Danielle Kost; Food & Beverage; Service
  • 02 Jun 2003
  • Research & Ideas

Stuck in Gear: Why Managers Don’t Act

For want of a better idea, many companies often rely on a tried-and-true success formula. And why not? What worked before to pull their organization into profitability will surely work again, right? Not so,... View Details
Keywords: by Martha Lagace
  • 23 Jan 2019
  • Sharpening Your Skills

Sports: Lessons for Managers

sports as the ultimate metaphor or analogy. A manager lagging in her work is "behind the eight ball" while another who is changing tactics is "calling an audible." If your staff can't do the basic "blocking and... View Details
Keywords: by Sean Silverthorne; Sports
  • 10 Apr 2018
  • First Look

First Look at New Research, April 10, 2018

theoretical illustrations and Monte Carlo simulations to validate our claims. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=52743 Executive Education in the Digital Vortex: The... View Details
Keywords: Sean Silverthorne
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