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Show Results For
- All HBS Web
(718)
- People (4)
- News (171)
- Research (432)
- Events (5)
- Multimedia (5)
- Faculty Publications (265)
- 02 Oct 2007
- First Look
First Look: October 2, 2007
anticipated that digital media using rich profiling data would intrude marketing messaging more deeply and more precisely into consumer lives than broadcast media had been able... View Details
Keywords: Martha Lagace
- 19 Jan 2022
- In Practice
7 Trends to Watch in 2022
As 2022 gets underway we asked our faculty to highlight some trends worth watching in the coming year. Ariel Stern: A new future for digital health care While 2020 and 2021 were years of rapid innovation and deployment of new health care technologies and delivery... View Details
Keywords: by HBS News
- 14 Feb 2017
- First Look
First Look at New Research: February 14
Flows in the Global Economy Digital Labor Markets and Global Talent Flows By: Horton, John, William R. Kerr, and Christopher Stanton Abstract—We review the rapid development of digital labor markets that... View Details
Keywords: Sean Silverthorne
- 03 Aug 2015
- Research & Ideas
Why Fierce Competitors Apple and Amazon Became ’Frenemies’ Over eReaders
terms, both companies would like nothing better than to have customers to themselves, wrapped up in their own seamless media universes: iTunes, iPad, and Apple TV on the one hand; and Kindle, Amazon Prime, and Fire TV on the other. “Even... View Details
- 01 Oct 2001
- News
Peter W. Olson: By the Book
the book business fascinated me," says Olson, who joined the German media corporation Bertelsmann in 1988 and worked his way up to chairman of its North American book group. When Bertelsmann acquired Random House in 1998, Olson was... View Details
- Web
Tools & Services | Information Technology
Printing Services Learn more about the printing services offered at HBS. Information Security Learn about the ways you can keep your data and systems, and HBS, safe. Media & AV Explore the media and... View Details
- 14 Dec 2017
- News
Making Movies Is a Class Act
a feature film that is scheduled for digital and theatrical release this month. “Among the things that attracted us to Crooked House was that it hadn’t been filmed before, which meant the ending would be a surprise to most of the... View Details
Keywords: Jill Radsken
- 08 Jan 2019
- First Look
New Research and Ideas, January 8, 2019
green. The Digital Commons: Tragedy or Opportunity? A Reflection on the 50th Anniversary of Hardin’s Tragedy of the Commons By: Nagle, Frank Abstract—On the 50th anniversary of Garrett Hardin’s “The Tragedy of the Commons,” this article... View Details
Keywords: Dina Gerdeman
- 14 Oct 2013
- Research & Ideas
Blockbuster! Why Star Power Works
blockbuster products. We're in a very interesting time—how the power struggle plays out will have great consequences for the future of media and sports. Q: Does the advance of digital technologies bolster or... View Details
- 2021
- Report
The Economic Impact of the Market-Making Internet Advertising, Content, Commerce, and Innovation
By: John A. Deighton and Leora Kornfeld
This research about the economic value of the Internet is conducted approximately every four years and highlights the importance of the internet ecosystem, which enables job creation and market-making opportunities. This highly valued, extensive piece of economic... View Details
Keywords: Internet and the Web; Digital Marketing; Innovation and Invention; Communication Technology; Social Media; Advertising; Value; Brands and Branding
Deighton, John A., and Leora Kornfeld. "The Economic Impact of the Market-Making Internet Advertising, Content, Commerce, and Innovation." Report, Interactive Advertising Bureau (IAB), New York, October 2021.
- Web
Online Entrepreneurial Marketing Course | HBS Online
purchasing decisions Understand the importance of brand-building and the key components of an effective brand Build a media strategy across paid, earned, and owned channels Evaluate and identify growth opportunities Who Will Benefit... View Details
- May 2024
- Teaching Note
The Meteoric Rise of Skims
Teaching Note for HBS Case No. 524-023, "The Meteoric Rise of Skims." View Details
Keywords: Brand; Branding; Direct-to-consumer; DTC; Influencers; Influencer Marketing; Fashion; Growth; Direct Marketing; Influence; Reputation; Social Influence; Consumer Goods; Consumer Products; Female Entrepreneur; Female Protagonist; Entrepreneurship And Strategy; Brand ＆ Product Management; Competitive Advantage; Online Followers; Retail; Retail Formats; Retailing; Online Retail; Celebrities; Celebrity; Celebrity Endorsement; Go To Market Strategy; Apparel; Startup Marketing; Startups; Brands and Branding; Growth and Development Strategy; Growth Management; Distribution Channels; Digital Marketing; Advertising; Power and Influence; Social Media; Fashion Industry; Apparel and Accessories Industry; Consumer Products Industry; United States
- 27 Aug 2019
- Blog Post
Meet the PRIDE Club
Miami, Florida. Prior to HBS, she worked in digital and multicultural marketing across the consumer products and media industries. She will be transitioning to e-commerce management after HBS. When she's not... View Details
- 28 Oct 2015
- Research & Ideas
A Dedication to Creation: India's Ad Man Ranjan Kapur
the General Management Program at Harvard Business School. In the discussion, conducted last August in Mumbai, Kapur reflects on some 50 years in the advertising industry, starting in the “Mad Men” era of the 1960s, experiencing the dawn of the View Details
- 02 Oct 2013
- What Do You Think?
Is Leadership an Increasingly Difficult Balancing Act?
McDonald of Procter & Gamble and the company's shift to more emphasis on digital media as an example, commented that "it is possible to allow experimentation trial and error without the CEO looking... View Details
Keywords: by James Heskett
- Web
A Marketing Revolution - The Art of American Advertising
Advertising media in antebellum America paved the way for all that followed—from magazine ads and giant billboards to television campaigns and internet marketing—and forever changed the nation’s consumer consciousness as the United States... View Details
- January 2015 (Revised October 2018)
- Case
Nasty Gals Do It Better
By: David Collis, Diane Chang, Matthew Shaffer and Ashley Hartman
In 2006, Sophia Amoruso started Nasty Gal, an eBay boutique selling vintage clothes. With a strong sense of style and personality, Amoruso poured herself into building the brand and developing relationships with her customers—typically the slightly edgy 18–24 year old.... View Details
Keywords: Business Growth; Brand Management; Online Retail; Clothing; Apparel; Expansion; Growth and Development Strategy; Brands and Branding; Management; Marketing Strategy; Strategic Planning; Social Media; E-commerce; Digital Marketing; Retail Industry; Apparel and Accessories Industry; United States
Collis, David, Diane Chang, Matthew Shaffer, and Ashley Hartman. "Nasty Gals Do It Better." Harvard Business School Case 715-412, January 2015. (Revised October 2018.)
- 01 Jun 2014
- News
Net Gains
and digital media presence. "We've seen what can happen decades later when you make an investment in a country." So where is the NBA's next China? Tatum offers three of the league's growing international... View Details
Keywords: Dan Morrell
- 30 Oct 2019
- Blog Post
Candidates Seeking Opportunities After Graduation: Lessons Learned
function or company, Michael crafted his around problems and people. “I started with the challenges I’m interested in, rather than ‘functions’,” he explains. With an eye toward a position in media, he was looking for an opportunity to develop a View Details
Keywords: All Industries
- 01 Jun 2011
- News
Alumni Books
credit cards to the cost of a cheeseburger. Net Profit: How to Succeed in Digital Business by David Soskin (MBA ’79) (Wiley) Soskin, the former CEO of Cheapflights Media and current chairman of... View Details