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Show Results For
- All HBS Web
(596)
- People (1)
- News (145)
- Research (351)
- Events (1)
- Multimedia (6)
- Faculty Publications (202)
- 19 Jan 2011
- First Look
First Look: Jan. 18
New Zealand grown kiwifruit outside of Australia and New Zealand. Facing growing international competition, Zespri invested in consumer branding and innovation, which has led to new types of kiwifruit that taste better and are protected... View Details
Keywords: Sean Silverthorne
- 26 Sep 2024
- Blog Post
Syngenta Tomato Vision
around the room. We were fortunately able to sample different varieties of tomatoes and experience their innovative flavor profiles. For instance, we were able to try the award-winning Yoom tomato that had been created for a specific umami flavor and deep-purple color.... View Details
- 10 Aug 2022
- News
Skydeck Live: Stage Not Age
As you all know, they are the hipster brand for young people for eyeglasswear. They have a frictionless system. And it's really taken off. And then they began to realize that there is this other demographic that they could be going after.... View Details
- 29 Jun 2015
- HBS Case
Consumer-centered Health Care Depends on Accessible Medical Records
Quelch and Rodriguez wrote a case in May about Philips, which started in 1891 as a light bulb manufacturer in the Netherlands and, more recently, has become a major manufacturer of medical devices and software sold primarily to hospitals. In June 2014, Philips... View Details
- 22 Feb 2022
- News
March 2022 Alumni and Faculty Books
marketplace status quo. Demanding a voice and sometimes a hand in the products they buy, these digitally empowered consumers― “Me’s”―have inverted the traditional power dynamics of retail into metail. To put it simply, your customers are... View Details
- Web
Print View - Course Catalog
and empowered by digital technologies that easily connect them to others who share their tastes. They co-create the meaning of the brands that shape their lives and play a participatory role in View Details
- 01 Jun 2018
- News
June 2018 Alumni and Faculty Books
the health care sector’s guide to understanding and delivering the brand of consumer-centered care that is imperative for today. It aims to help clinicians and managers better understand the differences between health care and other... View Details
- Web
Past Issues - Alumni
Post-Office Associate Professor Prithwiraj Choudhury and Stack Overflow CEO Prashanth Chandrasekar on the long-term lessons of the global remote-work moment Meal Plan Inspire Brands Chief Growth Officer Christian Charnaux and investor... View Details
- 22 Jul 2008
- First Look
First Look: July 22, 2008
in on his market. Half a century later the whole U.S. auto industry made the same mistake: Enter the Japanese. But denial comes in many forms, as Sears, Digital Equipment, and Bear Stearns can attest. Heart of Darkness: Business Tokens of... View Details
Keywords: Martha Lagace
- 10 Apr 2007
- First Look
First Look: April 10, 2007
Working PapersNone this week. Cases & Course MaterialsAscent Media Group (A) Harvard Business School Case 607-064 Ascent Media races to adapt to the changes resulting from increasing digitalization of its business, from creative... View Details
Keywords: Martha Lagace
- 17 Nov 2020
- In Practice
How Retailers Can Thrive in a Shopping Season Like No Other
retailers’ annual sales, so it is a critical time to get retail execution right. Dynamic pricing strategies must be carefully executed to maximize margins while driving volume. Inventory turns must be carefully monitored so that physical and View Details
- 23 Oct 2018
- First Look
New Research and Ideas, October 23, 2018
case:https://hbsp.harvard.edu/product/319027-PDF-ENG Harvard Business School Case 718-511 BuzzFeed—What Future for Native Advertising and Branded Content? Jonah Peretti, CEO of digital publishing company... View Details
Keywords: Dina Gerdeman
- 21 Feb 2017
- First Look
First Look at New Research: February 21
https://www.hbs.edu/faculty/Pages/item.aspx?num=52308 Executive Development Programs Enter the Digital Vortex: I. Disrupting the Demand Landscape By: Narayandas, Das, and Mihnea C. Moldoveanu Abstract—Executive development programs have... View Details
Keywords: Carmen Nobel
- 01 Jun 2014
- News
Screen Saver
not what Starbucks' brand is all about. It had to be the right fit. He helped us figure that out." Over their four-plus years of working together, Beeninga kept a notebook of Lopez's more memorable comments. For a Christmas gift one year,... View Details
- 24 Oct 2017
- First Look
First Look at New Research and Ideas, October 24, 2017
who simultaneously identify with multiple brands they represent to customers, we examine the relationships among identity conflict and enhancement, on the one hand, and objective sales performance, on the other. We find independent... View Details
Keywords: Sean Silverthorne
- Web
Departments | Employment
all digital classroom media infrastructure. Enhanced Web sites and social networking for students and alumni. Statistical computing grid to enhance research capabilities. An iPhone powered HBS Learning Nexus for Executive Education... View Details
- 01 Dec 1996
- News
An Entrepreneurial Journey
Canada, Japan, and the Netherlands - at more than $525 million. Open 24 hours a day, 7 days a week, stores offer a full range of copying, fax, and mailing services, as well as computing and printing self-service, videoconferencing, and View Details
- 28 May 2019
- News
Alumni and Faculty Books for June 2019
aspirations. Through purposeful steps, bold action, and an unleashed imagination, she built her new life from the ground up. Now she is the CEO of her own multimillion-dollar lifestyle brand and ready to share the steps she took with... View Details
- 05 Sep 2017
- First Look
First Look at New Research and Ideas, September 5, 2017
Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/416026-PDF-ENG Harvard Business School Case 517-040 Marketing Transformation at Mastercard Since 2013, Mastercard CMO M.V. Rajamannar (Raja) had transformed the firm’s marketing by using unique experiences,... View Details
Keywords: Sean Silverthorne
- 01 Jun 2020
- News
Effective Communication in the Age of Zoom
changed the way we work. But according to Rachel Greenwald (MBA 1993), some of the core tenets of interpersonal communication that were important in the office remain just as important in our new digital workspaces—we just need to adjust... View Details
Keywords: Zoom