Filter Results:
(1,767)
Show Results For
- All HBS Web
(1,767)
- People (6)
- News (617)
- Research (880)
- Events (5)
- Multimedia (7)
- Faculty Publications (131)
Show Results For
- All HBS Web
(1,767)
- People (6)
- News (617)
- Research (880)
- Events (5)
- Multimedia (7)
- Faculty Publications (131)
- 11 Mar 2019
- Research & Ideas
Branding Sells Cereal, Handbags, and Vacations. Can It Sell a Country?
Administration. “Part of that is affecting what people in other countries perceive your country to be.” What does it take to create Denmark’s reputation for modern design or Bali’s Eat Pray Love-style picture of tropical centeredness?... View Details
- Blog
The Harvard Business School Faculty Summer Reader 2023
Arbuckle Professorship at HBS, specializing in strategy, innovation, and leadership for change. She is the author and co-author of several books, including her most recent book Think Outside the Building: How Advanced Leaders Can Change... View Details
- 01 Dec 2019
- News
Remix
running throughout—you have to page back to an earlier chapter of Dixon’s life, in 2017. That’s when the bottom dropped out. That fall, she was raising money for a tech/beauty startup called EverythingDid, designed to help women and girls... View Details
- 09 Feb 2015
- Research & Ideas
Professional Networking Makes People Feel Dirty
School of Management at Northwestern University.) "From an academic perspective, we thought we could advance the theory of networks by looking at the psychological consequences of networking." Previous psychology research has shown that people View Details
Keywords: by Carmen Nobel
- 30 Apr 2020
- Book
Fighting Climate Change Requires a New Capitalism
Rebecca Henderson spent her young adult years living two lives. At work, she preached the risks of resisting change to MBA students at the Massachusetts Institute of Technology, drawing on lessons she learned while watching factories close as a management consultant.... View Details
- 17 Oct 2017
- First Look
First Look at New Research and Ideas, October 17, 2017
has been called IT agility. Unfortunately, we have little understanding of the antecedents of IT agility, specifically with respect to the choices that a firm makes when designing its portfolio of software applications. In this paper, we... View Details
Keywords: Sean Silverthorne
- Web
Resources - Alumni
Professors Rory McDonald & Clayton Christensen Design Thinking & Innovation - Dean Srikant Datar Launching Tech Ventures - Professor Jeff Bussgang Negotiation Mastery - Professor Michael Wheeler KEY DATES... View Details
- 23 Sep 2022
- Research & Ideas
8 Strategies to Sustain Business Innovation
service’s heavy users, who were looking for a way to organize all their tweets into subjects. Nintendo consulted non-gamers to design its Wii console, to make it easy for everyone to use. When Honda asked owners of its Ridgeline pickup... View Details
Keywords: by Lane Lambert
- 17 Jan 2023
- Book
Good Companies Commit Crimes, But Great Leaders Can Prevent Them
people's minds, the idea of how organizations are held criminally accountable is perplexing, because you think of crime and punishment being associated with individuals, because only individuals can go to prison. But actually, much of the... View Details
Keywords: by Lane Lambert
- 27 Mar 2017
- Blog Post
Should Entrepreneurs Get an MBA?
from SoMa to Sand Hill Road. This weighed on me as I applied to and decided to matriculate at HBS. It is odd when you think about it: what better example could there be of herd-like thinking than suggesting... View Details
- 28 Apr 2015
- First Look
First Look: April 28
http://papers.ssrn.com/sol3/papers.cfm?abstract_id=2542242 Cases & Course Materials Harvard Business School Case 215-037 Apple, Einhorn, and iPrefs In March 2013, Apple Computer has a very large cash balance and is under pressure to return cash to shareholders.... View Details
Keywords: Sean Silverthorne
- 11 Jul 2019
- Sharpening Your Skills
Deconstructing 'Customer Experience'
Legendary Harvard Business School marketing professor Theodore Levitt warned his students and industry executives against “marketing myopia”—that is, adopting an insular marketing approach where the business puts its own needs ahead of the customers’. Over the last... View Details
- 24 Oct 2011
- Research & Ideas
The Yelp Factor: Are Consumer Reviews Good for Business?
restaurants of gaming the system by stacking reviews by friends and family, or simply falling prey to a popularity contest by uninformed palates. "Given the evidence, I don't think many people would dispute Yelp's influence,"... View Details
- 04 Feb 2002
- Research & Ideas
How a Juicy Brand Came Back to Life
My point here is not to disparage discipline or, indeed, the marketing professionals of Quaker Oats. Their failure with Snapple wasn't a matter of ineptitude or a bureaucratic tin ear. Nor do I think it was a case of a nimble upstart... View Details
- 22 Oct 2019
- Research & Ideas
Use Artificial Intelligence to Set Sales Targets That Motivate
growth of competing companies or countries. Firms can also process and use unstructured data, such as text from documents. “There is so much data we can use,” Chung says. “For example, average temperature—you may think it has nothing to... View Details
Keywords: by Michael Blanding
- 17 Dec 2014
- Research & Ideas
How Our Brain Determines if the Product is Worth the Price
Think of the last time you went shopping. By the time you decided to buy a product, you knew both what you were buying and how much it cost. But was your decision affected by whether you saw the price or the product first? That's the... View Details
- Web
HBS - Financials | Supplemental Financial Information
offerings: Design Thinking and Innovation, Power and Influence for Positive Impact, and Sustainable Investing. Total HBS Online revenue amounted to 8 percent of the School’s total revenues in fiscal 2022,... View Details
- 28 Mar 2012
- What Do You Think?
Are Factory Jobs Important to the Economy?
the innovation process (as Pete Clekurs pointed out). The park is designed to create fast-response product development by linking product designers to manufacturers in a way that minimizes the need to ship... View Details
- 28 Mar 2023
- Research & Ideas
The FDA’s Speedy Drug Approvals Are Safe: A Win-Win for Patients and Pharma Innovation
as well as manufacturers.” To study the safety of a wide variety of medications, the researchers collected FDA data between 2006 and 2018, focusing on 396 new drugs. Among this pool were therapies that had received the FDA’s Breakthrough Therapy View Details
- 28 Jul 2008
- Research & Ideas
Making the Decision to Franchise (or not)
less well-known dynamic of customer differentiation and its effect on the way businesses are structured and run is examined in a recent Harvard Business School working paper, "Organizational Design and Control across Multiple Markets: The... View Details