Filter Results:
(8,599)
Show Results For
- All HBS Web
(8,599)
- People (21)
- News (1,755)
- Research (5,669)
- Events (73)
- Multimedia (77)
- Faculty Publications (3,961)
Show Results For
- All HBS Web
(8,599)
- People (21)
- News (1,755)
- Research (5,669)
- Events (73)
- Multimedia (77)
- Faculty Publications (3,961)
- 07 Jan 2025
- Blog Post
Revolutionizing Wellness: Kate Twist (MBA 2008) Shapes the Future of Consumer Health Brands
$100mm to expand nationally, and has partnered with major retailers, developed products, launched campaigns, and digitized consumer experiences. With a passion for high-growth... View Details
- June 2019
- Article
Brokers vs. Retail Investors: Conflicting Interests and Dominated Products
By: Mark Egan
I study how brokers distort household investment decisions. Using a novel convertible bond dataset, I find that consumers often purchase dominated bonds—cheap and expensive versions of otherwise identical bonds coexist in the market. The empirical evidence suggests... View Details
Keywords: Brokers; Fiduciary Standard; Consumer Finance; Structured Products; Household; Investment; Decisions; Motivation and Incentives; Conflict of Interests
Egan, Mark. "Brokers vs. Retail Investors: Conflicting Interests and Dominated Products." Journal of Finance 74, no. 3 (June 2019): 1217–1260.
- 13 Apr 2016
- News
Consumer Reports in the Age of the Amazon Review
- July 2005
- Teaching Note
Globalizing Consumer Durables: Singer Sewing Machine before 1914 (TN)
Teaching Note to (9-804-001). View Details
- Article
A Consumer Guide to Six Introductory Organizational Behavior Textbooks
By: Leonard A. Schlesinger and Michael McCaskey
Schlesinger, Leonard A., and Michael McCaskey. "A Consumer Guide to Six Introductory Organizational Behavior Textbooks." Exchange: The Organizational Behavior Teaching Journal (Winter 1979).
- Article
Believe Me, I Have No Idea What I Am Talking About: The Effects of Source Certainty on Consumer Involvement and Persuasion
By: Uma R. Karmarkar and Zakary L. Tormala
This research explores the effect of source certainty-that is, the level of certainty expressed by a message source-on persuasion. The authors propose an incongruity hypothesis, suggesting that source certainty effects depend on perceived source expertise. In three... View Details
Keywords: Research; Experience and Expertise; Risk and Uncertainty; Consumer Behavior; Performance Expectations; Interests; Power and Influence
Karmarkar, Uma R., and Zakary L. Tormala. "Believe Me, I Have No Idea What I Am Talking About: The Effects of Source Certainty on Consumer Involvement and Persuasion." Journal of Consumer Research 36, no. 6 (April 2010): 1033–1049.
- 1979
- Chapter
The Impact of Elderly Consumer Dissatisfaction and Buying Experience on Information Search: A Path-Analysis Approach
By: Rohit Deshpandé and G. Zaltman
Deshpandé, Rohit, and G. Zaltman. "The Impact of Elderly Consumer Dissatisfaction and Buying Experience on Information Search: A Path-Analysis Approach." In New Dimensions of Consumer Satisfaction and Complaining Behavior: Papers from the Third Annual Conference on Consumer Satisfaction, Dissatisfaction and Complaining Behavior, edited by R. Day and K. Hunt, 145–152. Department of Marketing, School of Business, Indiana University, 1979.
- June 2009
- Article
The Impact of Add-On Features on Consumer Product Evaluations
By: Marco Bertini, Elie Ofek and Dan Ariely
Bertini, Marco, Elie Ofek, and Dan Ariely. "The Impact of Add-On Features on Consumer Product Evaluations." Journal of Consumer Research 36, no. 1 (June 2009): 17–28.
- June 2010
- Teaching Note
FoldRite Furniture Company: Planning to Meet a Surge in Demand (Brief Case)
By: Steven C. Wheelwright and Afarin Bellisario
Teaching Note for 4555. View Details
- 2016
- Working Paper
Populism and the Return of the 'Paranoid Style': Some Evidence and a Simple Model of Demand for Incompetence as Insurance Against Elite Betrayal
By: Rafael Di Tella and Julio J. Rotemberg
We present a simple model of populism as the rejection of “disloyal” leaders. We show that adding the assumption that people are worse off when they experience low income as a result of leader betrayal (than when it is the result of bad luck) to a simple voter choice... View Details
Keywords: Corruption; Betrayal; Populism; Incompetence; Literacy; Crime and Corruption; Income; Ethics; Political Elections; Race; Residency
Di Tella, Rafael, and Julio J. Rotemberg. "Populism and the Return of the 'Paranoid Style': Some Evidence and a Simple Model of Demand for Incompetence as Insurance Against Elite Betrayal." Harvard Business School Working Paper, No. 17-056, December 2016.
- 12 Oct 2015
- News
Google Ventures: Big-time Consumer Health Is Still a Dream
- 2004
- Chapter
Managing the Global Brand: A Typology of Consumer Perceptions
By: Douglas B. Holt, J. A. Quelch and Earl Taylor
Holt, Douglas B., J. A. Quelch, and Earl Taylor. "Managing the Global Brand: A Typology of Consumer Perceptions." In The Global Market: Developing a Strategy to Manage Across Borders, edited by John A. Quelch and Rohit Deshpandé, 180–201. San Francisco, CA: Jossey-Bass, 2004.
- Article
Populism and the Return of the 'Paranoid Style': Some Evidence and a Simple Model of Demand for Incompetence as Insurance against Elite Betrayal
By: Rafael Di Tella and Julio J. Rotemberg
We present a simple model of populism as the rejection of “disloyal” leaders. We show that adding the assumption that people are worse off when they experience low income as a result of leader betrayal (than when it is the result of bad luck) to a simple voter choice... View Details
Di Tella, Rafael, and Julio J. Rotemberg. "Populism and the Return of the 'Paranoid Style': Some Evidence and a Simple Model of Demand for Incompetence as Insurance against Elite Betrayal." Journal of Comparative Economics 46, no. 4 (December 2018): 988–1005.
- Article
Inviting Consumers to Downsize Fast-Food Portions Significantly Reduces Calorie Consumption
By: Janet Schwartz, Jason Riis, Brian Elbel and Dan Ariely
Policies that mandate calorie labeling in fast-food and chain restaurants have had little or no observable impact on calorie consumption to date. In three field experiments, we tested an alternative approach: activating consumers' self-control by having servers ask... View Details
Keywords: Food; Labels; Consumer Behavior; Interpersonal Communication; Motivation and Incentives; Food and Beverage Industry; Food and Beverage Industry
Schwartz, Janet, Jason Riis, Brian Elbel, and Dan Ariely. "Inviting Consumers to Downsize Fast-Food Portions Significantly Reduces Calorie Consumption." Health Affairs 31, no. 2 (February 2012): 2399–2407.
- 16 Jun 2015
- Working Paper Summaries
Paying Up for Fair Pay: Consumers Prefer Firms with Lower CEO-to-Worker Pay Ratios
- Article
The Rise of Consumer Bankruptcy: Evolution, Revolution, or Both
By: David A. Moss and Gibbs A. Johnson
Keywords: Insolvency and Bankruptcy
Moss, David A., and Gibbs A. Johnson. "The Rise of Consumer Bankruptcy: Evolution, Revolution, or Both." American Bankruptcy Law Journal 73, no. 2 (Spring 1999): 311–351. (Winner of American Bankruptcy Law Journal Editors' Prize Given annually for the best article to appear in the journal.)
- 29 Jun 2015
- News
Study Suggests Google Harms Consumers by Skewing Search Results
- 07 Jan 2002
- What Do You Think?
Did Consumer Behavior Tracking Come of Age on September 11?
Summing Up September 11 was no "tipping point" for acceleration in the loss of privacy. That's the conclusion to be drawn from responses to this month's column. Rather the loss of privacy is a natural product of the information age View Details
Keywords: by James Heskett
- 1998
- Working Paper
The Rise of Consumer Bankruptcy: Evolution, Revolution, or Both?
By: David A. Moss and Gibbs A. Johnson
- September 2023
- Article
Consuming Contests: The Effect of Outcome Uncertainty on Spectator Attendance in the Australian Football League
By: Patrick Ferguson and Karim R. Lakhani
Contests that non-contestants consume for entertainment are a fixture of economic, cultural and political life. We exploit injury-induced changes to teams' line-ups in a professional sports setting to examine whether individuals prefer to consume contests that have... View Details
Ferguson, Patrick, and Karim R. Lakhani. "Consuming Contests: The Effect of Outcome Uncertainty on Spectator Attendance in the Australian Football League." Economic Record 99, no. 326 (September 2023): 410–435.