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- All HBS Web (983)
- Faculty Publications (209)
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- 13 Sep 2011
- First Look
First Look: September 13
(category demand expansion or market share stealing). To help brand managers make informed marketing mix decisions, it is essential that marketing mix models appropriately measure the different effects of marketing instruments. Discrete... View Details
Keywords: Sean Silverthorne
- 10 Oct 2007
- First Look
First Look: First Look: October 10
Case 407-050 Gianna Angelopoulous-Daskalaki led the bidding organization that secured the 2004 Olympics for Athens and then later the preparations for those Games. Tracks her leadership style and how she and her team won the bid. After substantial View Details
Keywords: Martha Lagace
- 23 Jun 2015
- First Look
First Look: June 23, 2015
develop, produce, and implement relevant, resonant promotional campaigns. Increasing numbers of advertisers are discovering that the demand for advertising and marketing services is best served through the coordination and integration of... View Details
Keywords: Sean Silverthorne
- 16 Apr 2019
- First Look
New Research and Ideas, April 16, 2019
brothers had in total seven children. What should the three brothers do strategically with the company and how should they address the generational transfer? Did it make sense for the brothers to plan on passing their majority ownership... View Details
Keywords: Dina Gerdeman
- 10 Jun 2002
- Research & Ideas
Disruption: The Art of Framing
used. Separation seemed to help companies untangle the contradictory imperatives of threat and opportunity. Released from obligations to the parent organizations, freestanding ventures were more likely to view the new business as an independent opportunity and frame... View Details
Keywords: by Clark Gilbert & Joseph L. Bower
- 06 Feb 2018
- First Look
First Look at New Research and Ideas: February 6, 2018
older age. The design of purchased products varies strongly with household characteristics, suggesting the importance of heterogeneity in preferences and financial circumstances. A simple portfolio choice model shows that household loss aversion best explains the View Details
- 17 Oct 2006
- First Look
First Look: October 17, 2006
tremendous pressures in terms of managing time and limited resources, but the particular circumstances of each business made for some specific challenges. Remi Escurel, CFO for Animal Health in Australia and New Zealand and regional CFO for Asia Pacific, juggled a... View Details
Keywords: Sean Silverthorne
- 03 Mar 2009
- First Look
First Look: March 3, 2009
overview of key issues that Lebowitz and his team must consider as they plan for the firm's growth—how to raise capital, how to gauge the optimal size for the company, and how to manage an expanding staff. A major highlight of the case is... View Details
Keywords: Martha Lagace
- 08 Jul 2014
- First Look
First Look: July 8
crisis without an explosion or a meltdown. Publisher's link: http://hbr.org/2014/07/how-the-other-fukushima-plant-survived/ar/1 July-August 2014 Harvard Business Review The Crisis in Retirement Planning By: Merton, Robert C.... View Details
Keywords: Carmen Nobel
- 15 Jan 2013
- First Look
First Look: January 15
disruption. Download the paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=43906 Cases & Course MaterialsRomney vs. Obama and U.S. Energy Policy Abdelal, Rawi, and Kaitlyn TuthillHarvard Business School Case 713-050 In 2012, the energy sector in the United States was... View Details
Keywords: Sean Silverthorne
- 07 Mar 2017
- First Look
First Look at New Research, March 7
primary education. While reforms helped expand bureaucratic authority, they also generated new public demands for state accountability. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=52339 Harvard Business School... View Details
Keywords: Sean Silverthorne
- 10 May 2016
- First Look
May 10, 2016
Harvard Business Review Planned Opportunism: Using Weak Signals to Spur Innovations By: Govindarajan, Vijay Abstract—No abstract available. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=51052 forthcoming Strategic... View Details
Keywords: Carmen Nobel
- 03 Apr 2007
- First Look
First Look: April 3, 2007
Business School Case 307-077 Describes the opportunities and strategy facing one of the most innovative global supply-chain companies, and the strategy it has chosen to deal with the expanding demand for its services. Li & Fung links... View Details
Keywords: Martha Lagace
- 08 Mar 2004
- Research & Ideas
Secret to Success: Go for “Just Enough”
Think About Limits? To achieve multifaceted, lasting success in a world of moving targets, it is not enough to soberly reject celebrity as the only leadership style. You have to understand the baseline assumptions behind celebrity, and how deeply they undermine the way... View Details
Keywords: by Laura Nash & Howard Stevenson
- 07 Apr 2009
- First Look
First Look: April 7, 2009
additional demand for its products and services. How, then, should The Home Depot organize itself in advance of disaster events? Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=309055 Neck & Neck:... View Details
Keywords: Martha Lagace
- 10 Jun 2002
- Research & Ideas
Reinventing the Industrial Giant
1980s, under the leadership of Roger Smith, GM tried to transform itself into the "21st Century Corporation." 74 The plan was to revamp all of the assembly plants and replace workers with robots and other forms of... View Details
- 08 May 2012
- First Look
First Look: May 8
thought (versus conscious thought) would reduce frequency of intrusions from an analogue trauma film. Participants viewed a distressing film and were subsequently instructed to think about the film deliberately (conscious thought), to perform a View Details
Keywords: Carmen Nobel
- 21 Dec 2010
- First Look
First Look: December 21
insight of that paper, which is that a demand for fairness could lead to different economic systems such as those observed in France versus the U.S. (multiple equilibria). Download the paper: http://www.hbs.edu/research/pdf/11-059.pdf A... View Details
- 31 Jan 2012
- First Look
First Look: Jan. 31
increases demand by seven percentage points. Consumer Response to Versioning: How Brands' Production Methods Affect Perceptions of Unfairness Authors:Andrew Gershoff, Ran Kivetz, and Anat Keinan Publication:Journal of Consumer Research... View Details
Keywords: Sean Silverthorne & Carmen Nobel
- 25 Apr 2017
- First Look
First Look at New Research, April 25
worldwide phenomenon. Sensing, analyzing, and developing appropriate responses to the complex new demands of the expanded, global marketplace is difficult, and the greatest challenge comes in developing the organizational capabilities and... View Details
Keywords: Sean Silverthorne