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      Demand ManagementRemove Demand Management →

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      • 2002
      • Book

      Searching for a Corporate Savior: The Irrational Quest for Charismatic CEOs

      By: Rakesh Khurana
      Corporate CEOs are headline news. Stock prices rise and fall at word of their hiring and firing. Business media debate their merits and defects as if individual leaders determined the health of the economy. Yet we know surprisingly little about how CEOs are selected... View Details
      Keywords: Managerial Roles; Selection and Staffing; Personal Characteristics; Experience and Expertise; Investment Activism; Corporate Strategy
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      Khurana, Rakesh. Searching for a Corporate Savior: The Irrational Quest for Charismatic CEOs. Princeton, NJ: Princeton University Press, 2002.
      • July 2002 (Revised August 2002)
      • Case

      Washington Hospital Center (D): Emergency Medicine After September 11

      By: Rosabeth M. Kanter and Michelle Heskett
      The all-risks-ready emergency room prototype project becomes widely accepted as a need after September 11, 2001. The already operational medical informatics system, Insight, comes under heavy demand after its strong performance during crises and is noticed by various... View Details
      Keywords: Change Management; Health Care and Treatment; Nonprofit Organizations; Medical Specialties; Organizational Culture; Crisis Management; Technological Innovation; Higher Education; Performance Productivity; Health Industry; District of Columbia
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      Kanter, Rosabeth M., and Michelle Heskett. "Washington Hospital Center (D): Emergency Medicine After September 11." Harvard Business School Case 303-022, July 2002. (Revised August 2002.)
      • May 2002
      • Case

      Mellon Investor Services

      By: Thomas J. DeLong
      James Aramanda, head of Mellon Investor Services, must decide how to change the focus of his business. He works with consultants to create a change strategy to enhance a business that is already doing well. Will he be able to interest his professionals in changing the... View Details
      Keywords: Organizational Change and Adaptation; Change Management; Innovation Leadership; Growth and Development Strategy; Business Strategy; Management Teams; Financial Services Industry; Insurance Industry; United States
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      DeLong, Thomas J. "Mellon Investor Services." Harvard Business School Case 402-036, May 2002.
      • April 2002 (Revised July 2002)
      • Case

      Imagicast

      By: John T. Gourville and Alison Berkley Wagonfeld
      Imagicast has brought to market an interactive, multimedia retail kiosk designed to increase product sales. In spite of promising projections by industry analysts and detailed demand forecasts by Imagicast management, the company has yet to sell a single kiosk. Time... View Details
      Keywords: Forecasting and Prediction; Crisis Management; Product Launch; Demand and Consumers; Sales; Technology; Retail Industry; United States
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      Gourville, John T., and Alison Berkley Wagonfeld. "Imagicast." Harvard Business School Case 502-052, April 2002. (Revised July 2002.)
      • April 2002 (Revised September 2002)
      • Background Note

      Capital Controls

      By: Rawi E. Abdelal and Laura Alfaro
      Only in the waning years of the 20th century did international financial markets begin to enjoy the freedom from government regulation that they had experienced before the first world war. By 2002, international capital markets had grown to be enormous--$1.2 trillion... View Details
      Keywords: History; Policy; Business and Government Relations; Change Management; Cost vs Benefits; Governance Controls; Governance Compliance; Emerging Markets; Financial Markets; Network Effects; Banking Industry; Financial Services Industry
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      Abdelal, Rawi E., and Laura Alfaro. "Capital Controls." Harvard Business School Background Note 702-082, April 2002. (Revised September 2002.)
      • March 2002 (Revised November 2003)
      • Case

      Satellite Radio

      By: Thomas R. Eisenmann and Alastair Brown
      In early 2002, XM and Sirius were fighting for control of the emerging U.S. market for satellite radio. Each company targeted consumers in automobiles, providing 100 channels of CD-quality audio for a monthly subscription fee of $10-$13. Wall Street analysts predicted... View Details
      Keywords: Growth and Development Strategy; Price; Risk and Uncertainty; Problems and Challenges; Network Effects; Partners and Partnerships; Information Technology; Business Model; Investment Return; Auto Industry; Media and Broadcasting Industry; United States
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      Eisenmann, Thomas R., and Alastair Brown. "Satellite Radio." Harvard Business School Case 802-175, March 2002. (Revised November 2003.)
      • February 2002 (Revised April 2011)
      • Case

      The Future of Hybrid Electric Vehicles

      By: John T. Gourville, Alice Tzou and David Lane
      Set in 2002, this case looks at the potential for hybrid electric vehicles in the United States. Looks at the pressures on the automotive industry to produce a commercially viable, environmentally friendly vehicle and the consumer behavior surrounding purchase of those... View Details
      Keywords: Technological Innovation; Marketing Strategy; Consumer Behavior; Environmental Sustainability; Technology Adoption; Auto Industry; United States
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      Gourville, John T., Alice Tzou, and David Lane. "The Future of Hybrid Electric Vehicles." Harvard Business School Case 502-025, February 2002. (Revised April 2011.)
      • January 2002 (Revised June 2002)
      • Background Note

      A Note on Building and Leading Your Senior Team

      By: Linda A. Hill and Maria Farkas
      As performance demands intensify in fast-moving global markets, more executives are coming to rely on senior teams for strategic and operational assistance. Team building with powerful senior executives presents special challenges, including competition for their boss'... View Details
      Keywords: Talent and Talent Management; Globalized Markets and Industries; Selection and Staffing; Leadership; Management Teams; Operations; Organizational Culture; Rank and Position; Strategy
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      Hill, Linda A., and Maria Farkas. "A Note on Building and Leading Your Senior Team." Harvard Business School Background Note 402-037, January 2002. (Revised June 2002.)
      • January 2002 (Revised September 2022)
      • Case

      Aqualisa Quartz: Simply a Better Shower

      By: Youngme E. Moon and Kerry Herman
      Harry Rawlinson is managing director of Aqualisa, a major U.K. manufacturer of showers. He has just launched the most significant shower innovation in recent history: the Quartz shower. The shower provides significant improvements in terms of quality, cost, and ease of... View Details
      Keywords: Problems and Challenges; Product Launch; Consumer Behavior; Product Positioning; Technological Innovation; Decision Choices and Conditions; Sales; Strategy; Manufacturing Industry; Consumer Products Industry; United Kingdom
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      Moon, Youngme E., and Kerry Herman. "Aqualisa Quartz: Simply a Better Shower." Harvard Business School Case 502-030, January 2002. (Revised September 2022.)
      • December 2001
      • Case

      Cybersettle

      By: Michael A. Wheeler and Gillian Morris
      Cybersettle's management faced a dilemma: How could they turn their company, which provided confidential online settlement services for insurance claims, into a profitable enterprise? Having started during the heady days of Internet "dot-com fever," the company now had... View Details
      Keywords: Restructuring; Bids and Bidding; Negotiation Process; Conflict and Resolution; Business Strategy; Commercialization; Internet; Insurance Industry
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      Wheeler, Michael A., and Gillian Morris. "Cybersettle." Harvard Business School Case 902-158, December 2001.
      • October 2001
      • Background Note

      A Note on Team Process

      By: Linda A. Hill and Maria Farkas
      When tasks are highly complex, demand a diversity of skills, or require a commitment from the involved parties, teams are usually the most effective way to approach them. But a group of people working together does not automatically equally a team, and groups are often... View Details
      Keywords: Competency and Skills; Decision Making; Management; Business Processes; Performance Effectiveness; Performance Efficiency; Groups and Teams; Conflict and Resolution
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      Hill, Linda A., and Maria Farkas. "A Note on Team Process." Harvard Business School Background Note 402-032, October 2001.
      • August 2001 (Revised October 2005)
      • Case

      Sony AIBO: The World's First Entertainment Robot

      By: Youngme E. Moon
      The Sony AIBO is the world's first "entertainment" robot. Positioned as a household "companion," the $1,500 AIBO has become a smash hit in Japan, appealing to both the young and the old, including those with little technical expertise. In the United States, the AIBO is... View Details
      Keywords: Experience and Expertise; Entertainment; Innovation Strategy; Leadership; Marketing Strategy; Technology; Technology Industry; Japan; United States
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      Moon, Youngme E. "Sony AIBO: The World's First Entertainment Robot." Harvard Business School Case 502-010, August 2001. (Revised October 2005.)
      • August 2001 (Revised February 2020)
      • Case

      Consumer-Driven Health Care: Medtronic's Health Insurance Options

      By: Regina E. Herzlinger, John Hurwitch and Seth Bokser
      Describes the variety of health insurance plans that this medical device company offers, including a high-deductible, consumer-driven health plan with a health reimbursement account that also enables health care providers to quote their own prices. Asks students to... View Details
      Keywords: Health Care and Treatment; Insurance; Decision Choices and Conditions; Compensation and Benefits; Demand and Consumers
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      Herzlinger, Regina E., John Hurwitch, and Seth Bokser. "Consumer-Driven Health Care: Medtronic's Health Insurance Options." Harvard Business School Case 302-006, August 2001. (Revised February 2020.)
      • August 2001 (Revised February 2005)
      • Case

      Dakota Office Products

      By: Robert S. Kaplan
      The senior management team of Dakota, an office products distributor, is concerned about the company's first loss in history. Explores the role for activity based costing and customer profitability measurement in a distribution company. Dakota's customers are... View Details
      Keywords: Activity Based Costing and Management; Order Taking and Fulfillment; Profit; Distribution; Customers; Distribution Industry
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      Kaplan, Robert S. "Dakota Office Products." Harvard Business School Case 102-021, August 2001. (Revised February 2005.)
      • March 2001 (Revised August 2003)
      • Case

      Wilkerson Company

      By: Robert S. Kaplan
      The president of Wilkerson, faced with declining profits, is struggling to understand why the company is encountering severe price competition on one product line while able to raise prices without competitive response on another product line. The controller proposes... View Details
      Keywords: Activity Based Costing and Management; Competition; Profit; Product; Consumer Products Industry
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      Kaplan, Robert S. "Wilkerson Company." Harvard Business School Case 101-092, March 2001. (Revised August 2003.)
      • February 2001 (Revised September 2005)
      • Case

      Howard Schultz and Starbucks Coffee Company

      By: Nancy F. Koehn
      Investigates the entrepreneur's strategic initiatives to develop a mass market for specialty coffee in the 1980s and 1990s. These initiatives included the development of premium products, rapid expansion of company-owned stores--each with attractive retail environments... View Details
      Keywords: Entrepreneurship; Groups and Teams; Brands and Branding; Growth Management; Employee Relationship Management; Consumer Behavior; Organizational Design; Leadership Style; Customer Relationship Management; Competitive Advantage; Vertical Integration; Food and Beverage Industry
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      Koehn, Nancy F. "Howard Schultz and Starbucks Coffee Company." Harvard Business School Case 801-361, February 2001. (Revised September 2005.)
      • November 2000 (Revised May 2002)
      • Case

      FleetBoston Financial: Online Banking

      By: Frances X. Frei and Hanna Rodriguez-Farrar
      As the ninth largest bank holding company in the United States in 2000, FleetBoston Financial Corp. provided a myriad of financial services, including retail banking, loan origination, and brokerage accounts. This case explores how FleetBoston responded to the Internet... View Details
      Keywords: Business Model; Borrowing and Debt; Cost Management; Banks and Banking; Consumer Behavior; Service Operations; Competition; Online Technology; Banking Industry; United States
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      Frei, Frances X., and Hanna Rodriguez-Farrar. "FleetBoston Financial: Online Banking." Harvard Business School Case 601-042, November 2000. (Revised May 2002.)
      • 2000
      • Chapter

      Strategies of Consumer Group Mobilization

      By: Gunnar Trumbull
      Keywords: Customer Relationship Management; Consumer Behavior; Marketing Strategy; Groups and Teams
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      Trumbull, Gunnar. "Strategies of Consumer Group Mobilization." In Material Politics: The State and Consumer Society, edited by Martin Daunton and Matthew Hilton. Oxford: Berg, 2000.
      • September 2000
      • Background Note

      Professional Services Module Six: Succeeding in PSFs

      By: Thomas J. DeLong, Ashish Nanda and Scot H. Landry
      Emphasizes the skills and values that we believe successful professionals possess: change management and leadership skills, a proactive career management approach, effective processes of giving and receiving feedback, a clear ethical perspective, balance between... View Details
      Keywords: Management Skills; Service Industry
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      DeLong, Thomas J., Ashish Nanda, and Scot H. Landry. "Professional Services Module Six: Succeeding in PSFs." Harvard Business School Background Note 801-012, September 2000.
      • March 2000 (Revised January 2001)
      • Case

      First USA and Internet Marketing

      By: Rajiv Lal and Amy H. Nelson
      Explores First USA's decision to use the Internet for acquiring customers. Tom Brenner needs to decide on the terms of the deals demanded by the portals and justify the recommendations to his boss. View Details
      Keywords: Digital Marketing; Decision Choices and Conditions; Resource Allocation; Marketing Strategy; Internet and the Web
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      Lal, Rajiv, and Amy H. Nelson. "First USA and Internet Marketing." Harvard Business School Case 500-043, March 2000. (Revised January 2001.)
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