Publications

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  • 1998
  • Working Paper

Why Is There So Much Demand for Foreign Equity Capital in China? An Institutional and Policy Perspective

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  • February 2021
  • Article

Topic Classification of Electric Vehicle Consumer Experiences with Transformer-Based Deep Learning

By: Sooji Ha, Daniel J Marchetto, Sameer Dharur and Omar Isaac Asensio
The transportation sector is a major contributor to greenhouse gas (GHG) emissions and is a driver of adverse health effects globally. Increasingly, government policies have promoted the adoption of electric vehicles (EVs) as a solution to mitigate GHG emissions.... View Details
Keywords: Natural Language Processing; Analytics and Data Science; Environmental Sustainability; Infrastructure; Transportation; Policy
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  • 16 Jun 2015
  • Working Paper Summaries

Paying Up for Fair Pay: Consumers Prefer Firms with Lower CEO-to-Worker Pay Ratios

Keywords: by Bhavya Mohan, Michael I. Norton & Rohit Deshpandé
  • Article

Populism and the Return of the 'Paranoid Style': Some Evidence and a Simple Model of Demand for Incompetence as Insurance against Elite Betrayal

By: Rafael Di Tella and Julio J. Rotemberg
We present a simple model of populism as the rejection of “disloyal” leaders. We show that adding the assumption that people are worse off when they experience low income as a result of leader betrayal (than when it is the result of bad luck) to a simple voter choice... View Details
Keywords: Populism; Corruption; Betrayal; Incompetence; Voting; Attitudes
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  • June 2019
  • Article

Brokers vs. Retail Investors: Conflicting Interests and Dominated Products

By: Mark Egan
I study how brokers distort household investment decisions. Using a novel convertible bond dataset, I find that consumers often purchase dominated bonds—cheap and expensive versions of otherwise identical bonds coexist in the market. The empirical evidence suggests... View Details
Keywords: Brokers; Fiduciary Standard; Consumer Finance; Structured Products; Household; Investment; Decisions; Motivation and Incentives; Conflict of Interests
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  • 1998
  • Working Paper

The Rise of Consumer Bankruptcy: Evolution, Revolution, or Both?

By: David A. Moss and Gibbs A. Johnson
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  • February 2005 (Revised June 2007)
  • Case

Unilever in India: Hindustan Lever's Project Shakti--Marketing FMCG to the Rural Consumer

By: V. Kasturi Rangan and Rohithari Rajan
With liberalization of India's economy and the opening up of markets to foreign multinationals such as Procter & Gamble, the Indian subsidiary of Unilever--Hindustan Lever Ltd. (HLL)--was under pressure to grow revenues and profits. HLL had a long and stellar record of... View Details
Keywords: Economy; Market Entry and Exit; Business Subsidiaries; Revenue; Profit; Market Participation; Programs; Rural Scope; Poverty; Multinational Firms and Management; Consumer Products Industry; Consumer Products Industry; India
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  • 27 Jan 2020

Industry Spotlight Series: Consumer Packaged Goods (CPG) & Retail

Wonder what an MBA could do to help with your professional growth? Hear from the Career and Professional Development Department at HBS regarding careers in CPG and Retail. View Details
  • 16 May 2012
  • News

Amazon consumer book reviews as reliable as media experts

  • 03 Dec 2010
  • News

7.9% of U.S. consumers bought item on smart phone

  • January 2020
  • Article

The Long-Run Dynamics of Electricity Demand: Evidence from Municipal Aggregation

By: Tatyana Deryugina, Alexander MacKay and Julian Reif
We study the dynamics of residential electricity demand by exploiting a natural experiment that produced large and long-lasting price changes in over 250 Illinois communities. Using a flexible difference-in-differences matching approach, we estimate that the price... View Details
Keywords: Electricity Demand; Consumption Dynamics; Energy; Policy; Demand and Consumers; Price; Mathematical Methods
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  • 07 Apr 2022
  • Research & Ideas

Giving Back: Consumers Care More About How Companies Donate Than How Much

donations, which typically follow profits and gross domestic product, took a hit in the United States in 2020 as COVID-19 roiled the world economy. With corporate profits bouncing back, the research shows how future campaigns could appeal... View Details
Keywords: by Pamela Reynolds
  • December 1995
  • Article

Retail Competition in the Fast Moving Consumer Goods Industry: The Case of France and the U.K.

By: R. Lal, M. Corstjens and J. Corstjens
Keywords: Competition; Goods and Commodities; Consumer Products Industry; France; United Kingdom
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  • September 2023
  • Article

Consuming Contests: The Effect of Outcome Uncertainty on Spectator Attendance in the Australian Football League

By: Patrick Ferguson and Karim R. Lakhani
Contests that non-contestants consume for entertainment are a fixture of economic, cultural and political life. We exploit injury-induced changes to teams' line-ups in a professional sports setting to examine whether individuals prefer to consume contests that have... View Details
Keywords: Sports; Entertainment; Consumer Behavior
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  • 13 Apr 2016
  • News

Consumer Reports in the Age of the Amazon Review

  • 2019
  • Working Paper

The Road Not Taken: Consumption of Unfamiliar Products Increases Feelings of Self-Discovery and Consumer Engagement

By: Dafna Goor, Grant Donnelly and Michael I. Norton
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  • 2015
  • Article

Percentage Cost Discounts Always Beat Percentage Benefit Bonuses: Helping Consumers Evaluate Nominally Equivalent Percentage Changes

By: Bhavya Mohan, Pierre Chandon and Jason Riis
Marketing offers that are framed as a "percentage change" in consumer cost vs. benefit can have highly non-linear impacts in terms of actual value for consumers. Even though two offers might appear identical, we show that consumers are better off choosing the offer... View Details
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  • 29 Jun 2015
  • News

Study Suggests Google Harms Consumers by Skewing Search Results

  • March 2022
  • Article

When Less Is More: Consumers Prefer Brands that Donate More in Relative versus Absolute Terms

By: Elizabeth A. Keenan, Anne V. Wilson and Leslie K. John
When trying to make a good impression on consumers through charitable giving, is it better for brands to maximize the overall dollars they donate or how much they give in relative terms; for example, the proportion of profits? Across five studies we show that consumers... View Details
Keywords: Cause-related Marketing; Charitable Donations; Generosity; Altruism; Philanthropy and Charitable Giving; Brands and Branding; Consumer Behavior
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  • 07 Jan 2002
  • What Do You Think?

Did Consumer Behavior Tracking Come of Age on September 11?

Summing Up September 11 was no "tipping point" for acceleration in the loss of privacy. That's the conclusion to be drawn from responses to this month's column. Rather the loss of privacy is a natural product of the information age View Details
Keywords: by James Heskett