Publications

Teaching Note for (9-493-017). View Details

August 1993
Background Note

Managing Change: Course Overview--Introduction: Myths and Realities

Keywords: Change Management

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August 1993 (Revised August 1994)
Background Note

Describes the ways in which managers communicate the need to change, specifically the way in which they use vision, crisis, and transition as rhetorical strategies to mobilize change. Also discusses strategies used by those trying to resist change, setting up what may... View Details

Keywords: Change; Communication Strategy

Educators

May 1992
Teaching Note

Allen-Bradley's ICCG: Repositioning for the 1990s, Teaching Note

Teaching Note for (9-491-066). View Details

Keywords: Information Technology Industry

June 1991 (Revised May 1992)
Case

Lithonia Lighting

In early 1991, Lithonia, the U.S.'s largest manufacturer of lighting fixtures, faced a major slump in the construction business that threatened to cause its first decline in revenues after over a decade of strong growth. With financial pressures from its parent company... View Details

Keywords: Organizational Structure; Industry Growth; Decision Making; Information Technology; Financial Crisis; Investment; Business Growth and Maturation; Electronics Industry; United States

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February 1991 (Revised February 1991)
Case

Hill, Holliday, Connors, Cosmopulos, Inc. Advertising (A)

Keywords: Advertising; Advertising Industry

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July 1990 (Revised August 1995)
Case

Symantec--1982-90

As Symantec grew from a small, upstart software development company to a major player in the software development industry, the channels of information flow and the internal communication needs of the company became more complex. The geographically-dispersed structure... View Details

Keywords: Applications and Software; Communication Technology; Communication; Organizational Change and Adaptation; Employee Relationship Management; Growth and Development; Knowledge Dissemination; Knowledge Sharing; Knowledge Management; Information Technology Industry; United States

Educators

February 1990 (Revised May 1992)
Teaching Note

Internal Revenue Service: ACS, Teaching Note

Teaching Note for (9-490-042). View Details

Keywords: Government Administration