Publications

February 2021
Tutorial

Getting Started in RStudio Cloud

By: Chiara Farronato and Caleb Kwon

This video provides an introduction to the free programming language R using an online cloud version of RStudio, which is the most popular editor and interface for writing and executing R code. The video begins by providing a brief background of R and RStudio and... View Details

Keywords: Data Analysis; Data Analytics; Experiment; Experimental Design; Analytics and Data Science; Analysis; Applications and Software

August 2020
Case

Chesapeake Conservancy: Democratizing Data to Protect 30% of the Planet by 2030

By: Lynda M. Applegate and Ankita Panda

1998
Working Paper

The Consequences of Labour Market Flexibility: Panel Evidence Based on Survey Data

By: Rafael Di Tella and Robert MacCulloch

August 1984
Article

Kourigyou ni okeru Atarashii Data Kanri System no Kousou: Bumon-betsu ROI no Kaihatsu to Bunseki (A Plan for a New Data Management System in the Retailing Industry)

By: Hirotaka Takeuchi

Keywords: Management; System; Sales; Business Ventures; Retail Industry

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Teaching Interest

Overview

Paul is primarily interested in teaching data science to management students through the case method. This includes technical topics (programming and statistics) as well as higher-level management issues (digital transformation, data governance, etc.) As a research... View Details

Keywords: A/B Testing; AI; AI Algorithms; AI Creativity; Algorithm; Algorithm Bias; Algorithmic Bias; Algorithmic Fairness; Algorithms; Analytics; Application Program Interface; Artificial Intelligence; Causality; Causal Inference; Computing; Computers; Data Analysis; Data Analytics; Data Architecture; Data As A Service; Data Centers; Data Governance; Data Labeling; Data Management; Data Manipulation; Data Mining; Data Ownership; Data Privacy; Data Protection; Data Science; Data Science And Analytics Management; Data Scientists; Data Security; Data Sharing; Data Strategy; Data Visualization; Database; Data-driven Decision-making; Data-driven Management; Data-driven Operations; Datathon; Economics Of AI; Economics Of Innovation; Economics Of Information System; Economics Of Science; Forecast; Forecast Accuracy; Forecasting; Forecasting And Prediction; Information Technology; Machine Learning; Machine Learning Models; Prediction; Prediction Error; Predictive Analytics; Predictive Models; Analysis; AI and Machine Learning; Analytics and Data Science; Applications and Software; Digital Transformation; Information Management; Digital Strategy; Technology Adoption

Fall 2012
Article

How 'Big Data' Is Different

Many people today in the information technology world and in corporate boardrooms are talking about "big data." Many believe that, for companies that get it right, big data will be able to unleash new organizational capabilities and value. But what does the term "big... View Details

Keywords: Big Data; Analytics; Mathematical Methods; Information Management; Information Technology Industry

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January 2016
Case

Acxiom

By: John Deighton

Acxiom built the market for personal data, yet sales have been flat for a decade during which marketing's appetite for data has exploded. Will the acquisition of a digital data onboarder LiveRamp give marketers what they want from a data broker? View Details

Keywords: Big Data; Direct Marketing; Personal Data; Privacy; Digital Marketing; Retargeting; Rights; Analytics and Data Science; Ethics; Marketing; United States

This paper evaluates the short- and long-term value of sales representatives’ detailing visits to different types of physicians. By understanding the dynamic effect of sales calls across heterogeneous physicians, we provide guidance on the design of optimal call... View Details

June 2012
Article

A Reexamination of Tunneling and Business Groups: New Data and New Methods

By: Jordan I. Siegel and Prithwiraj Choudhury

One of the most rigorous methodologies in the corporate governance literature uses firms' reactions to industry shocks to characterize the quality of governance. This methodology can produce the wrong answer unless one considers the ways firms compete. Because... View Details

Keywords: Governance; System Shocks; India

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30 Jun 2016
News

Unicorn Instacart Hopes Its Data Scientists Can Calculate a Path to Profits

August 2019
Case

Bark Gift Shop Ltd.

By: Susanna Gallani, Jan Bouwens and Peter Kroos

This case describes a setting in which the CFO of Bark Gift Shop Ltd., a gift items retailer, discovers an undesired pattern in the performance data suggesting that her shop managers that perform well during the first part of the year, purposely reduce their effort in... View Details

Keywords: Data Analytics; Employees; Behavior; Performance; Management; Goals and Objectives; Motivation and Incentives; Analysis

Article

Vungle Inc. Improves Monetization Using Big-Data Analytics

By: Bert De Reyck, Ioannis Fragkos, Yael Grushka-Cockayne, Casey Lichtendahl, Hammond Guerin and Andrew Kritzer

The advent of big data has created opportunities for firms to customize their products and services to unprecedented levels of granularity. Using big data to personalize an offering in real time, however, remains a major challenge. In the mobile advertising industry,... View Details

Keywords: Big Data; Monetization; Data and Data Sets; Advertising; Mobile Technology; Customization and Personalization; Performance Improvement

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