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  • All HBS Web  (2,494)
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  • All HBS Web  (2,494)
    • People  (2)
    • News  (546)
    • Research  (1,706)
    • Events  (3)
    • Multimedia  (9)
  • Faculty Publications  (949)
← Page 27 of 2,494 Results →

    Das Narayandas

    Das Narayandas is the Edsel Bryant Ford Professor of Business Administration at the Harvard Business School. His academic credentials include a Bachelor of Technology degree in Engineering from the Indian Institute of Technology, Bombay (IITB), a Post-Graduate... View Details

    Keywords: professional services; professional services; professional services; professional services; professional services; professional services; professional services; professional services; professional services; professional services; professional services; professional services; professional services; professional services; professional services; professional services; professional services; professional services; professional services
    • June 2020
    • Case

    Agile Consumer Product Innovation with Alibaba's Tmall Innovation Center

    By: William R. Kerr, Daniel O'Connor and James Palano
    Consumer products companies were beset by changes on all sides during the 2010s. Customers were increasingly turning to ecommerce platforms rather than shopping in-store. Meanwhile, nimble, digitally-savvy competitors were gaining market share by capitalizing on the... View Details
    Keywords: Future Of Work; Retail; Ecommerce; Alibaba; Consumer Products; Innovation; Innovation and Invention; Product Development; Consumer Behavior; E-commerce; Consumer Products Industry; Retail Industry; China
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    Kerr, William R., Daniel O'Connor, and James Palano. "Agile Consumer Product Innovation with Alibaba's Tmall Innovation Center." Harvard Business School Case 820-087, June 2020.
    • February 2001
    • Case

    PlanetFeedback: The Voice of One ... The Power of Many (A)

    By: James L. Heskett
    The management of PlanetFeedback in proposes a merger with Intelliseek. Their goal is to create a comprehensive C2B and B2B business focused on the generation and analysis for business clients of consumer feedback data via the Internet, Planet Feedback's board of... View Details
    Keywords: Mergers and Acquisitions; Decisions; Information Management; Analytics and Data Science; Business Strategy; Internet and the Web; Information Technology Industry
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    Heskett, James L. "PlanetFeedback: The Voice of One ... The Power of Many (A)." Harvard Business School Case 901-051, February 2001.
    • April 2000
    • Case

    Financing of Project Achieve, The (A)

    By: Mihir A. Desai
    An entrepreneur is forced to analyze the tradeoffs between different equity providers through a detailed analysis of venture financing terms and cash flow forecasts. The founder of a Web-based IMS for schools must negotiate a term sheet, determine funding needs, value... View Details
    Keywords: Business Startups; Forecasting and Prediction; Venture Capital; Cash Flow; Equity; Negotiation Deal; Valuation
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    Desai, Mihir A. "Financing of Project Achieve, The (A)." Harvard Business School Case 200-042, April 2000.
    • February 2000 (Revised May 2001)
    • Case

    BET.com

    By: Thomas R. Eisenmann and Pauline M Fischer
    Black Entertainment Television, a leading cable programmer, is launching BET.com, an Internet portal targeted toward African-Americans. This case examines the challenges facing BET management as it defines its service offerings and target customer segments in a... View Details
    Keywords: Product Positioning; Ethnicity; Internet and the Web; Age; Race; Decision Choices and Conditions; Business Startups; Entertainment and Recreation Industry; United States
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    Eisenmann, Thomas R., and Pauline M Fischer. "BET.com." Harvard Business School Case 800-283, February 2000. (Revised May 2001.)
    • August 2016 (Revised July 2017)
    • Background Note

    Brand Portfolio Strategy and Brand Architecture

    By: Jill Avery
    While companies choose to brand their products and services in many different ways, there are some central tenets that help define an optimal brand portfolio and associated brand architecture. Brand portfolio strategy involves the design, deployment, and management of... View Details
    Keywords: Brand Management; Brand Portfolio; Brand Extension; Brand Portfolio Strategy; Brand Architecture; Consumer Behavior; Marketing; Brands and Branding; Marketing Strategy
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    Avery, Jill. "Brand Portfolio Strategy and Brand Architecture." Harvard Business School Background Note 517-021, August 2016. (Revised July 2017.)
    • April 14, 2017
    • Article

    Companies Like United Need to Cultivate Good Judgment, and Free Their Employees to Use It

    By: John A. Deighton
    United Airlines has pledged to improve its training programs and empower its employees to put customers first in the wake of a video showing a passenger being dragged from a plane. Of all the U.S. air carriers, United should have known the power of social media and... View Details
    Keywords: Crisis Management; Customer Focus and Relationships; Employees; Training; Air Transportation Industry
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    Deighton, John A. "Companies Like United Need to Cultivate Good Judgment, and Free Their Employees to Use It." Harvard Business Review (website) (April 14, 2017).
    • 29 Mar 2012
    • News

    Culture at 30,000 Feet Above Ground

    • 25 Jun 2024
    • Research & Ideas

    Rapport: The Hidden Advantage That Women Managers Bring to Teams

    It’s a manager’s nightmare: A customer pulls into a drive-thru after a long day at work with children in tow, everyone looking frazzled and famished. After waiting patiently in line, the customer grabs her... View Details
    Keywords: by Kara Baskin; Food & Beverage
    • May 2016 (Revised March 2020)
    • Case

    Fasten: Challenging Uber and Lyft with a New Business Model

    By: Feng Zhu and Angela Acocella
    Fasten, a new ridesharing start-up in Boston, entered the scene in September 2015 hoping its unique vision of transparency for both driver and passenger and strategy to keep riders' fares low and charge drivers a flat $0.99 fee per ride as opposed to the 20-30%... View Details
    Keywords: Information Technology; Transportation; Business Startups; Business Model; Transportation Industry; Boston
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    Zhu, Feng, and Angela Acocella. "Fasten: Challenging Uber and Lyft with a New Business Model." Harvard Business School Case 616-062, May 2016. (Revised March 2020.)
    • March 2015
    • Supplement

    Interview: Iz-Lynn Chan at Far East Organization

    By: Linda A. Hill and Anthony Mayo
    Contains excerpts from an interview with Iz-Lynn Chan, former assistant director of retail business group and service quality and vice president of Far East retail consultancy for Far East Organization, a private real estate developer group in Singapore. Chan discusses... View Details
    Keywords: Customer Focus and Relationships; Retail Industry; Real Estate Industry; Singapore
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    Hill, Linda A., and Anthony Mayo. "Interview: Iz-Lynn Chan at Far East Organization." Harvard Business School Multimedia/Video Supplement 415-708, March 2015.
    • 17 Jan 2024
    • HBS Case

    Psychological Pricing Tactics to Fight the Inflation Blues

    considered especially effective today—as well as those that are losing luster. Tiered pricing guides consumers to make the ‘right’ choice An increasing number of firms are starting to use tiered pricing, a strategy that provides customers... View Details
    Keywords: by Jay Fitzgerald; Consumer Products; Retail
    • April 2003
    • Tutorial

    ABC Pen Factory Tutorial

    By: Robert S. Kaplan
    To preview this online product, Authorized Faculty can call our customer service department at 1-800-545-7685 or 617-783-7600. Illustrates, via a guided audio tour accompanied by dynamically changing spreadsheets, the role for activity-based cost systems. The numerical... View Details
    Keywords: Factories, Labs, and Plants
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    "ABC Pen Factory Tutorial." Harvard Business School Tutorial 103-704, April 2003.
    • September 2011
    • Article

    The Labor Illusion: How Operational Transparency Increases Perceived Value

    By: Ryan W. Buell and Michael I. Norton
    A ubiquitous feature of even the fastest self-service technology transactions is the wait. Conventional wisdom and operations theory suggests that the longer people wait, the less satisfied they become; we demonstrate that due to what we term the labor illusion, when... View Details
    Keywords: Internet and the Web; Perception; Valuation; Service Delivery; Consumer Behavior; Performance Effectiveness; Customer Satisfaction; Service Industry
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    Buell, Ryan W., and Michael I. Norton. "The Labor Illusion: How Operational Transparency Increases Perceived Value." Management Science 57, no. 9 (September 2011): 1564–1579.
    • March 2023 (Revised May 2025)
    • Case

    On

    By: Ramon Casadesus-Masanell, Karolin Frankenberger and Sascha Mader
    Founded in 2010, in just one decade, the Swiss company On had established itself as a main player in global sports footwear and apparel. Based on an unconventional strategy which one of the founders labeled as “obsessively distinct,” On grew its sales with a compound... View Details
    Keywords: Brands and Branding; Business Growth and Maturation; Business Model; Business Startups; Business Strategy; Competitive Advantage; Competitive Strategy; Corporate Strategy; Customer Focus and Relationships; Customer Satisfaction; Digital Marketing; Disruptive Innovation; Distribution Channels; Entrepreneurship; Environmental Sustainability; Global Strategy; Initial Public Offering; Innovation and Invention; Innovation Strategy; Market Entry and Exit; Marketing Strategy; Product Design; Product Development; Product Marketing; Social Media; Strategy; Supply Chain Management; Technological Innovation; Apparel and Accessories Industry; Consumer Products Industry; Manufacturing Industry; Retail Industry; Sports Industry; Europe; Switzerland; Germany; United States
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    Casadesus-Masanell, Ramon, Karolin Frankenberger, and Sascha Mader. "On (A)." Harvard Business School Case 723-430, March 2023. (Revised May 2025.)
    • March 2012
    • Case

    Schuberg Philis

    By: Thomas J. DeLong and Daniela Beyersdorfer
    The Dutch professional service firm Schuberg Philis has within a few years grown into a well-known player in the Dutch IT outsourcing market and regularly wins high customer- satisfaction marks. The growing workload and 100% promise to customers have increased the... View Details
    Keywords: Growth Management; Organizational Culture; Management Style; Alignment; Information Technology Industry; Netherlands
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    DeLong, Thomas J., and Daniela Beyersdorfer. "Schuberg Philis." Harvard Business School Case 412-092, March 2012.
    • January 2018 (Revised May 2018)
    • Case

    Transformation at ING (A): Agile

    By: William R. Kerr, Federica Gabrieli and Emer Moloney
    In December 2017, Vincent van den Boogert, CEO of ING in the Netherlands, was reflecting upon the company’s “agile” transformation, a reorganization of work that had been critical to respond to and exceed rapidly changing customer expectations. Launched in 2015 at the... View Details
    Keywords: Organizational Change; Organizational Management; Workforce; Agile; Change Management; Leadership; Transformation; Organizational Change and Adaptation; Organizational Structure; Leading Change; Cross-Cultural and Cross-Border Issues; Banking Industry
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    Kerr, William R., Federica Gabrieli, and Emer Moloney. "Transformation at ING (A): Agile." Harvard Business School Case 818-077, January 2018. (Revised May 2018.)
    • April 2014
    • Article

    The Limits of Scale: Companies That Get Big Fast Are Often Left Behind. Here's Why.

    By: Hanna Halaburda and Felix Oberholzer-Gee
    The value of many products and services rises or falls with the number of customers using them; the fewer fax machines in use, the less important it is to have one. These network effects influence consumer decisions and affect companies' ability to compete. Strategists... View Details
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    Halaburda, Hanna, and Felix Oberholzer-Gee. "The Limits of Scale: Companies That Get Big Fast Are Often Left Behind. Here's Why." Harvard Business Review 92, no. 4 (April 2014): 95–99.
    • October 1992 (Revised December 1996)
    • Case

    Laura Ashley and Federal Express Strategic Alliance

    In an effort to improve its global distribution system and thus enhance customer service in its shops around the world, Laura Ashley entered into a path-breaking strategic alliance with Federal Express Business Logistics Services. Under the terms of a loosely... View Details
    Keywords: Partners and Partnerships; Customer Focus and Relationships; Distribution Industry; Retail Industry
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    Loveman, Gary W. "Laura Ashley and Federal Express Strategic Alliance." Harvard Business School Case 693-050, October 1992. (Revised December 1996.)
    • January 2009 (Revised June 2009)
    • Case

    Distribution at American Airlines (A)

    By: Benjamin Edelman
    American Airlines sought to reduce the fees it pays to global distribution services (GDSs)—such as SABRE—to reach travel agents. But GDSs held significant tactical advantages. For example, GDSs had signed long-term exclusive contracts with the corporate customers who... View Details
    Keywords: Price; Globalized Firms and Management; Governing Rules, Regulations, and Reforms; Distribution; Service Operations; Competition; Air Transportation Industry; Travel Industry
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    Edelman, Benjamin. "Distribution at American Airlines (A)." Harvard Business School Case 909-035, January 2009. (Revised June 2009.) (request a courtesy copy.)
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