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- All HBS Web (897)
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- 29 Jan 2013
- Research & Ideas
Creating the Perfect Super Bowl Ad
tracking whether a person smiles, grins, or breaks out in laughter. Continuously measuring smile responses and facial cues allowed the team to determine a person's interest in viewing the ad and their intent to purchase the brand. The ad... View Details
- 21 Apr 2009
- First Look
First Look: April 21, 2009
orientation of the "hierarchical industry leaders" can entail large missed opportunities for other members of the ecosystem, who are unable to fully exploit their potential in global markets. We argue that Japan has to adopt several key legislative View Details
Keywords: Martha Lagace
- 16 Dec 2014
- First Look
First Look: December 16
IEEE Security & Privacy Accountable? The Problems and Solutions of Online Ad Optimization By: Edelman, Benjamin G. Abstract—Online advertising might seem to be the most measurable form of marketing ever invented. Comprehensive records... View Details
Keywords: Sean Silverthorne
- 12 Mar 2013
- First Look
First Look: March 12
But there's a growing consensus that ads don't work on mobile devices; consumers just don't like them. Instead of creating tiny banner ads, smart marketers will turn to apps to reach customers and engage them. Effective apps will do one... View Details
Keywords: Sean Silverthorne
- 19 Jun 2007
- First Look
First Look: June 19, 2007
rental customers over a period of four months. We predict and find that people are more likely to rent DVDs in one order and return them in the reverse order when should DVDs (e.g., documentaries) are rented before want DVDs (e.g., action... View Details
Keywords: Martha Lagace
- 30 May 2007
- Research & Ideas
Health Care Under a Research Microscope
The $2 trillion health care system is one of the United States' largest industries—but one of its worst performing by almost any measure other than technological innovation. The problems are painful, including escalating costs, expensive... View Details
- 05 Jun 2000
- What Do You Think?
What’s Happening to Our Patience?
advertising as well as other opportunities for multi-tasking while we await responses to our last click. Original Article We are witnessing a race to reduce the time required to fill the tank of a car with gasoline. Why, when Mobil introduced its Speedpass, allowing... View Details
Keywords: by James Heskett
- 24 Oct 2017
- First Look
First Look at New Research and Ideas, October 24, 2017
October 2017 Management Science The Size of the LGBT Population and the Magnitude of Anti-Gay Sentiment Are Substantially Underestimated By: Coffman, Katherine Baldiga, Lucas C. Coffman, and Keith M. Marzilli Ericson Abstract—We demonstrate that widely used View Details
Keywords: Sean Silverthorne
- 02 Aug 2016
- First Look
August 2, 2016
rituals. We define a ritual as a predefined sequence of symbolic actions often characterized by formality and repetition that lack direct instrumental purpose. Using different instantiations of rituals and measures of anxiety (both... View Details
Keywords: Sean Silverthorne
- 28 Aug 2018
- First Look
New Research and Ideas, August 28, 2018
measure both face-to-face and electronic interaction before and after the adoption of open office architecture. The results inform our understanding of the impact on human behavior of workspaces that trend toward fewer spatial boundaries... View Details
Keywords: Dina Gerdeman
- 15 Nov 2011
- First Look
First Look: November 15
where a firm monetizes its product through sponsors rather than setting prices to its customer base. We analyze strategic interactions between an innovative entrant and an incumbent where the incumbent may imitate the entrant's business... View Details
Keywords: Sean Silverthorne
- 13 Dec 2016
- First Look
December 13, 2016
to exert over the different segments of their production processes. We describe a property-rights model of firm boundary choices along the value chain that generalizes Antràs and Chor (2013). To assess the evidence, we construct firm-level View Details
Keywords: Carmen Nobel
- 13 Dec 2010
- Research & Ideas
Managing the Support Staff Identity Crisis
self-evaluation. They appraise themselves not on P&L but on a set of 35 skills—a process that lets them measure strengths and weaknesses thoroughly, proving to CEO Jeff Immelt (HBS MBA '82) that they are responding to his mandate that... View Details
Keywords: by Carmen Nobel
- 01 Apr 2008
- First Look
First Look: April 1, 2008
behavior of a sample of online grocery shoppers over the course of a year. We compare the purchases customers make when redeeming a $10-off coupon they received from their online grocer with the purchases the same View Details
Keywords: Martha Lagace
- 06 Aug 2018
- Research & Ideas
Supersmart Manufacturing Tools are Lowering Prices on TVs, Bulbs, and Solar Panels
quickly and cheaply than ever before. The reason? Tools are being developed that have more knowledge baked into them, meaning manufacturers don’t have to develop as much custom technology to compete. Sean Silverthorne: Can you explain... View Details
- 03 Feb 2003
- What Do You Think?
Can Business Schools Teach the Craft of Getting Things Done?
is right and being able to put it into practice in organizations include: (1) the use of memory and custom as a substitute for thinking, (2) fear of making a mistake which prevents employees from acting on knowledge, (3) measurements,... View Details
Keywords: by James Heskett
- 02 Jan 2018
- First Look
First Look at New Research and Ideas, January 3, 2018
model where firms choose which suppliers to integrate and whether to delegate decisions to integrated suppliers or keep them centralized. We test the predictions of this model using a novel dataset that combines measures of vertical... View Details
Keywords: Sean Silverthorne
- 17 Aug 2010
- First Look
First Look: August 17
generalizability of the implicit voice theories identified in Study 1. Studies 3 and 4 develop and test survey measures for five implicit voice theories, using additional samples comprised of more than 300 adults. The analyses establish... View Details
Keywords: Martha Lagace
- 01 Jul 2019
- What Do You Think?
Are Super Stretch Goals Only for the Very Young?
Fargo., objectives were put in place to broaden the bank’s relationship with its customers. This involved selling existing customers many more products, a goal based on research showing a relationship between breadth of View Details
Keywords: by James Heskett
- 21 Mar 2017
- First Look
First Look at New Research, March 21
https://www.hbs.edu/faculty/Pages/item.aspx?num=52435 CEO Behavior and Firm Performance By: Bandiera, Oriana, Stephen Hansen, Andrea Pratt, and Raffaella Sadun Abstract—We measure the behavior of 1,114 CEOs in Brazil, France, Germany,... View Details
Keywords: Sean Silverthorne