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  • All HBS Web  (3,544)
    • People  (5)
    • News  (657)
    • Research  (2,492)
    • Events  (6)
    • Multimedia  (5)
  • Faculty Publications  (1,394)

Show Results For

  • All HBS Web  (3,544)
    • People  (5)
    • News  (657)
    • Research  (2,492)
    • Events  (6)
    • Multimedia  (5)
  • Faculty Publications  (1,394)
← Page 27 of 3,544 Results →
  • 12 Jun 2018
  • First Look

New Research and Ideas, June 12, 2018

positive relationship between real rates and the contemporaneous valuation of volatile stocks, which we contend measures the economy’s risk appetite. Our novel proxy for risk appetite explains 41% of the... View Details
Keywords: Dina Gerdeman
  • 19 Jun 2019
  • News

Connecting Patients and Providers

make global specialized healthcare accessible to anyone, anywhere. Trustedoctor “focuses on the first half mile of the patient and provider journey, before customers become in-patients of a provider”... View Details
Keywords: April White
  • March 2018
  • Teaching Note

Making Target the Target: Boycotts and Corporate Political Activity (A) and (B)

By: Nien-hê Hsieh and Victor Wu
Through the challenges facing Target, the case examines the ways in which corporations can become involved in political and legislative debates and processes, ranging from campaign contributions to lobbying. In 2016, Target CEO Brian Cornell must determine how to... View Details
Keywords: Public Opinion; Social Issues; Corporate Social Responsibility and Impact; Mission and Purpose; Problems and Challenges; Laws and Statutes; Rights; Crisis Management; Risk Management; Media; Political Elections; Taxation; Corporate Accountability; Values and Beliefs; Fairness; Diversity; Customers; Communication; Business and Government Relations; Retail Industry; United States
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Hsieh, Nien-hê, and Victor Wu. "Making Target the Target: Boycotts and Corporate Political Activity (A) and (B)." Harvard Business School Teaching Note 318-123, March 2018.
  • January 2019 (Revised February 2024)
  • Teaching Note

Hubble Contact Lenses: Data Driven Direct-to-Consumer Marketing

By: Ayelet Israeli
Teaching Note for HBS No. 519-011. As its Series A extension round approaches, the founders of Hubble, a subscription-based, social-media fueled, direct-to-consumer (DTC) brand of contact lenses, are reflecting on the marketing strategies that have taken them to a... View Details
Keywords: DTC; Direct To Consumer Marketing; Health Care; Mobile; Attribution; Experimentation; Experiments; Churn/retention; Customer Lifetime Value; Internet Marketing; Big Data; Analytics; A/B Testing; CRM; Advertising; Marketing; Marketing Channels; Marketing Strategy; Media; Brands and Branding; Marketing Communications; Digital Marketing; Acquisition; Growth and Development Strategy; Customer Focus and Relationships; Consumer Behavior; Social Media; E-commerce
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Israeli, Ayelet. "Hubble Contact Lenses: Data Driven Direct-to-Consumer Marketing." Harvard Business School Teaching Note 519-056, January 2019. (Revised February 2024.)
  • 26 Jun 2018
  • First Look

New Research and Ideas, June 26, 2018

sellers' product spaces. We find evidence consistent with the former explanation: the likelihood of Amazon's entry is positively correlated with the popularity and customer ratings of third-party sellers'... View Details
Keywords: Dina Gerdeman
  • May 2022
  • Case

Thinking Outside the Wine Box (A): Mekanism and the Franz for Life Campaign

By: Tomomichi Amano, Elie Ofek, Mengjie Cheng and Amy Klopfenstein
This case provides an overview of “Franz for Life,” an advertising campaign that independent advertising agency Mekanism created and executed to revitalize the brand image of Franzia, a low-cost boxed wine. For several years, Franzia’s popularity declined among... View Details
Keywords: Marketing; Brands and Branding; Marketing Strategy; Digital Marketing; Social Marketing; Marketing Communications; Product Positioning; Food and Beverage Industry; Food and Beverage Industry; United States
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Amano, Tomomichi, Elie Ofek, Mengjie Cheng, and Amy Klopfenstein. "Thinking Outside the Wine Box (A): Mekanism and the Franz for Life Campaign." Harvard Business School Case 522-055, May 2022.
  • 07 May 2020
  • Research & Ideas

The One Good Thing Caused by COVID-19: Innovation

distancing. New patterns of consumer and worker behavior and expectations have emerged during the first weeks of the crisis. COVID-19 represents a tremendous economic shock and... View Details
Keywords: by Hong Luo and Alberto Galasso
  • Web

Philanthropy - Institute For Strategy And Competitiveness

must devise a strategy that commits to the goal of superior performance, develops a unique area of focus and approach, aligns operations to the strategy, and defines concrete... View Details
  • 27 Oct 2002
  • Research & Ideas

Want a Happy Customer? Coordinate Sales and Marketing

small number of large major accounts, some mid-sized ones (the previous focus of the field sales force), and often a bunch of little ones. And, accounts are complex collections of diffuse buying teams... View Details
Keywords: by Benson Shapiro
  • 23 Oct 2019
  • Blog Post

How to Talk Gooder in Business and Life

Alison Wood Brooks is the O’Brien Associate Professor of Business Administration in the Negotiation, Organizations, and Markets Unit at HBS. Her research, course development, and teaching View Details
  • 20 Jan 2022
  • Op-Ed

3 Steps to Help Companies Rebuild Trust During the Pandemic

business leaders made during the pandemic fractured their relationship with employees, we recommend managers take these three steps to rebuild trust and, ultimately, loyalty: 1. Take responsibility. First, companies need to acknowledge... View Details
Keywords: by Sandra J. Sucher and Shalene Gupta
  • Web

Providers - Institute For Strategy And Competitiveness

are part of, and function as teams rather than free agents. Focus on the full cycle of care. Integrate care with both upstream and downstream entities to ensure good patient... View Details
  • 30 May 2017
  • First Look

First Look at New Research and Ideas, May 30

diverse methodology to understand the relationships between firm boundaries, firm activities, and geographic borders. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=52688 2017 Geography,... View Details
Keywords: Sean Silverthorne
  • November 2006
  • Article

CRM Implementation: Effectiveness Issues and Insights

By: Timothy Bohling, Douglas Bowman, Steve LaValle, Vikas Mittal, Das Narayandas, Girish Ramani and Rajan Varadarajan
Keywords: Customer Relationship Management; Performance Effectiveness
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Bohling, Timothy, Douglas Bowman, Steve LaValle, Vikas Mittal, Das Narayandas, Girish Ramani, and Rajan Varadarajan. "CRM Implementation: Effectiveness Issues and Insights." Journal of Service Research 9, no. 2 (November 2006): 184–194.
  • 2010
  • Working Paper

Boundary Spanning in a For-profit Research Lab: An Exploration of the Interface Between Commerce and Academe

By: Christopher C. Liu and Toby E. Stuart
In innovative industries, private-sector companies increasingly are participants in open communities of science and technology. To participate in the system of exchange in such communities, firms often publicly disclose what would otherwise remain private discoveries.... View Details
Keywords: For-Profit Firms; Higher Education; Information Publishing; Innovation and Invention; Science-Based Business; Social and Collaborative Networks; Boundaries; Biotechnology Industry; Pharmaceutical Industry
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Liu, Christopher C., and Toby E. Stuart. "Boundary Spanning in a For-profit Research Lab: An Exploration of the Interface Between Commerce and Academe." Harvard Business School Working Paper, No. 11-012, August 2010.
  • Web

Course Overview - Institute For Strategy And Competitiveness

distinctive challenges facing first-time chief executives in large, complex enterprises. The focus of the workshop is on defining an agenda as CEO, and preparing for the most challenging issues that a new... View Details
  • June 2001
  • Case

Infinata: The Quest for Human Resource Venture Capital

By: Jay O. Light and Anthony Massaro
A potential start-up in the Web-based Customer Relationship Management (CRM) is considering a deal with a software developer. View Details
Keywords: Negotiation; Negotiation Deal; Customer Relationship Management; Internet and the Web; Business Startups; Information Technology Industry
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Light, Jay O., and Anthony Massaro. "Infinata: The Quest for Human Resource Venture Capital." Harvard Business School Case 201-032, June 2001.
  • 01 Sep 2014
  • News

Afghanistan’s Hope and Light

citizens; in Afghanistan, the average annual income at the time was about $100. (Current estimates are more like $700.) Roshan, which translates from the Dari and Pashto languages to “light,” was a name chosen by the Afghan people through... View Details
Keywords: Julia Hanna
  • January 2015 (Revised October 2016)
  • Case

onefinestay: Building a Luxury Experience in the Sharing Economy

By: Jill Avery, Anat Keinan and Liz Kind
onefinestay was a two-sided marketplace that offered high-end home rentals to travelers who sought a more authentic and local experience than a typical upscale hotel might provide. After five years of rapid growth, it was time to do a comprehensive analysis of the... View Details
Keywords: Luxury Goods; Brand Building; Brand Management; Hospitality; Hotels; Digital Marketing; Brand Positioning; Luxury Service; Airbnb; Sharing Economy; Collaborative Consumption; Disruptive Business Model; Travel; Alternatives To Hotel; Branding; Customer Service; Exceeding Consumer Expectations; Client Acquisition; Reputation Management; Word Of Mouth; 2-way Business Model; Marketing; Marketing Strategy; Brands and Branding; Luxury; Disruption; Business Model; Entrepreneurship; E-commerce; Accommodations Industry; Tourism Industry; Travel Industry; United Kingdom
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Avery, Jill, Anat Keinan, and Liz Kind. "onefinestay: Building a Luxury Experience in the Sharing Economy." Harvard Business School Case 515-072, January 2015. (Revised October 2016.)
  • September 2020 (Revised July 2022)
  • Supplement

Spreadsheet Supplement to Artea (B) and (C)

By: Eva Ascarza and Ayelet Israeli
Spreadsheet Supplement to "Artea (B): Including Customer-level Demographic Data" and "Artea (C): Potential Discrimination through Algorithmic Targeting" View Details
Keywords: Gender; Race; Diversity; Marketing; Customer Relationship Management; Demographics; Prejudice and Bias; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; United States
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Ascarza, Eva, and Ayelet Israeli. "Spreadsheet Supplement to Artea (B) and (C)." Harvard Business School Spreadsheet Supplement 521-704, September 2020. (Revised July 2022.)
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