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Show Results For
- All HBS Web
(960)
- News (213)
- Research (600)
- Events (2)
- Multimedia (1)
- Faculty Publications (172)
- 02 Jun 2011
- News
Serious Fun
green pigs. If the ultimate outcome of that frantic gaming also teaches us something (probably not the case with Angry Birds), our brain is likely too engaged in the task of winning to rebel against some higher purpose. Nick Maynard... View Details
- 11 Feb 2019
- Research & Ideas
The Business of Saving the Planet
"The fact that the benefits of addressing the problem of climate change almost certainly outweigh the costs ... does not make concerted global action to address the problem easy." —Climate Change in 2018: Implications for Business If there is one positive... View Details
- 01 Dec 2015
- News
Complements to the Case Method
multimedia simulation “Strategic Brew” engages students in a fast-paced exercise in strategic decision- making. The goal of the simulation is to show, rather than tell, students how to strategize. Working in teams, students gain practical... View Details
- 01 Dec 2016
- News
Carving a Niche
that doesn’t work sometimes,” says Hoye. “This is why we do what we do. So far, it’s working.” From Baker Library: Want to excel at customer engagement like Faction Collective? Read McKinsey’s advice on... View Details
Keywords: Julia Hanna
- 17 Jul 2023
- Blog Post
From the Panelists: Toward a Decarbonized Future: Who Pays? Who Profits?
today, so the near-term is defined much more by deploying existing solutions than inventing never-before-known solutions.” He added: “The Infrastructure/Energy Transition is well underway, driven by customer demand for more affordable... View Details
- 25 Jun 2019
- Research & Ideas
The Powerful Strategic Tool Companies Should Not Try to Control
World Nutella Day a cease-and-desist letter in 2013. The company backed down and eventually embraced this day of honor of its beloved product. Companies devote significant resources to holding focus groups and collecting customer... View Details
Keywords: by Danielle Kost
- 22 Feb 2011
- Research & Ideas
The Most Important Management Trends of the (Still Young) Twenty-First Century
perhaps even more importantly, engaging in CSR-activities on a customer-by-customer basis allows firms to calculate a return-on-investment for such activities: Do customers who we involve in our charitable... View Details
Keywords: by Sean Silverthorne
- 11 Feb 2015
- Research & Ideas
Politicians Benefited From Using Toxic Loans
Talk of the recent financial crisis often falls into a simplistic narrative of villainous banks, marketing toxic financial products to innocent customers who did not understand their risks. Among the storied victims are municipal... View Details
- 10 Jan 2020
- Blog Post
Know Your Audience - Recruiting HBS Students for Retail
sets align with what a company needs, everyone wins. A Custom Fit As the retail industry evolves, so do recruiting best practices. “More companies are turning away from a standard recruiting presentation and are being more agile and... View Details
Keywords: Consumer Products / Retail
- 26 Feb 2008
- First Look
First Look: February 26, 2008
literature that suggests firms reduce marketing expenditures in order to boost reported earnings, we find that soup manufacturers roughly double the frequency of all marketing promotions (price discounts, feature advertisements, and aisle displays) at the fiscal... View Details
Keywords: Martha Lagace
- Web
Impact Stories - Business & Environment
both great financial and environmental returns." Angela Amos MBA 2014 | Shaping the Big Picture “I believe stakeholder engagement is necessary to address climate change. At work, I evaluate diverse perspectives to craft legally sound,... View Details
- Web
Departments | Employment
and custom programs to over 13,000 participants annually, from over 130 countries. Open enrollment programs range from a few days to over a period of months, while custom View Details
- 25 Feb 2025
- Blog Post
Making a Broader Impact with Multiple Disciplines: Santosh Iyer (MBA 2020)
experience sparked my lifelong passion for innovation and led me to create Moonshot, a platform that gives high school students hands-on exposure to medical device design. The Rock Summer Fellowship and Harvard Launch Lab program were key to getting early insights on... View Details
- 01 Dec 2015
- News
Multimedia Simulation Provides Real-World Reality Check
Part Monopoly marathon, part chess championship, Harvard Business School’s new multimedia simulation “Strategic Brew” engages students in a fast-paced exercise in strategic decision- making. The goal of the simulation is to show, rather... View Details
- 23 Jul 2013
- First Look
First Look: July 23
Relationships Using CRM By: Avery, Jill, and Susan Fournier Abstract—With incidences in the 20%-25% range, the practice of firing customers has become increasingly attractive as firms try to maximize the lifetime value of their View Details
Keywords: Anna Secino
- 10 Jul 2024
- News
Next Level
industry. “We’re hyper-focused on covering transformative technologies,” Joseph says. “The gaming industry is redefining how we engage with content and how we connect with people from across the world, and AI is transforming how every... View Details
Keywords: Catherine O’Neill Grace
- 07 Sep 2020
- Research & Ideas
How to Help Small Businesses Survive COVID's Next Phase
online. An Alignable survey found that 25 percent of respondents were turning to social media to reach customers while 18 percent were engaging them through email. [div class=infogram-embed... View Details
- 01 Jun 2014
- News
Screen Saver
past, we relied on the habitual aspect of moviegoing, with consumers doing all the work. Now we're using social media and our AMC Stubs loyalty program to engage with customers and make it easier as a... View Details
- 08 Mar 2016
- First Look
March 8, 2016
https://www.hbs.edu/faculty/Pages/item.aspx?num=50700 How Do Customers Respond to Increased Service Quality Competition? By: Buell, Ryan W., Dennis Campbell, and Frances X. Frei Abstract—When does increased service quality competition lead... View Details
Keywords: Sean Silverthorne
- 16 Jul 2018
- Blog Post
3 Key Take-a-Ways From My Summer at Zalando
approach that the taskforce took to deal with the challenge, as diversity discussions can easily become very subjective and opinion-based. 2. Customer Care (CuCa) Experience Training One of Zalando’s core values is “customer obsession”.... View Details
Keywords: Consumer Products / Retail