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- All HBS Web (945)
- Faculty Publications (177)
- 30 Oct 2005
- Research & Ideas
Tuning Jobs to Fit Your Company
strategies. Consider Nestlé, a food company that reformulates its products in response to regional tastes for spices and sweets. In this "local value creation" configuration, the span of control for regional business managers is... View Details
Keywords: by Robert Simons
- 02 Apr 2015
- Research & Ideas
Digital Initiative Summit: The Business of Crowdsourcing
always seeking new demand for creative projects to keep up with the supply of community members eager to take up challenges. "We're displacing a way of doing business in a big organization for the last 70 years," said DeJulio, who was a... View Details
Keywords: by Dina Gerdeman
- 13 Sep 2019
- News
Hollywood Ending
the best of Silicon Valley’s tech talent to reimagine the delivery with Hollywood’s creatives to make the sizzle. “I have half of that equation,” Katzenberg says. Although Whitman completed his picture, he figured there was no way she... View Details
- 29 Aug 2024
- Research & Ideas
Shoot for the Stars: What to Know About the Space Economy
creativity and innovation on what you might think of as the demand side. How might [leaders] use space? How might they creatively think about ways to use the data and connectivity, or eventually the... View Details
- 05 May 2009
- First Look
First Look: May 5, 2009
Weitz No abstract is available at this time. Download the paper: http://www.hbs.edu/research/pdf/09-125.pdf PublicationsMulti-Rater Assessment of Individual Creative Contributions to Team Projects in Organizations Author:Teresa M.... View Details
Keywords: Martha Lagace
- Web
Palis Pisuttisarun | MBA
me to study the ways technology interfaces with other disciplines to create change. Professional goals: By engaging in the startup space, I would like to venture into more creative and unconventional applications of technology, such as... View Details
- 01 Dec 2004
- News
A Life by Design
created the distinctive Studebaker Hawk automobile. “Years later, I realized what an amazing place I had grown up in,” says Ross, who acknowledges her father’s influence on her own choice of careers — fashion product design. Over the past... View Details
- 30 Jan 2018
- First Look
January 30, 2018
historically, only government-subsidized products have achieved widespread adoption. A recent contractual innovation, which links insurance payouts to realized weather rather than farmer indemnity, has spurred substantial research in the... View Details
Keywords: Sean Silverthorne
- 01 Feb 1997
- News
New Releases
in the world of digital communications will lie not in knowing how to engineer big technological breakthroughs but in how to develop products and services by creatively combining new and existing... View Details
- 01 Oct 1999
- News
Historic Gift from HBS to New Radcliffe Institute
venerable history, I recognize the significance of support at the early stages of a new venture." In response, Wilson noted, "Dean Clark's gift is deeply valued for the colleagueship it represents as well as the innovative capacity it provides. The View Details
- 22 Aug 2012
- Research & Ideas
Advertising: It’s Not ‘Mad Men’ Anymore
Fans of the television show Mad Men are well acquainted with the mystique of the advertising business, circa 1960s, where relationships were consummated over martinis and campaigns fashioned through the wizardry of creative director Don... View Details
- Web
Faculty | Information Technology
are setting up new accounts at HBS. Introduction to HBS IT for Faculty IT Technology Guide for Faculty Setting Up HarvardKey Setting Up MessageMe Setting Up Password Manager (1Password) Setting Up Two-Step Verification Daily Work Resources that enable you to be View Details
- Profile
Carter Romansky
The creative side of the pharmaceutical industry engaged Carter Romansky in every aspect of the business: science, marketing, finance, law. But when his job became "less about its original goal (creating value for patients through... View Details
- 01 Dec 2014
- News
Creating the Shopping Experience of the Future
my daughter’s opinion. I call her up, and she can see through my eyes what I’m seeing,” says Ross. “The uses are endless. It’s really as creative as you are. Where Glass becomes magical is when you get to see things in a new way.” But... View Details
- 01 Dec 2018
- News
Alumni and Faculty Books for December 2018
manage my team? What is constantly changing in the environment? And how can I have a greater impact? Unlocking Creativity by Michael Roberto (MBA 1995; DBA 2000) Wiley Roberto explores the creative process... View Details
- 01 Dec 2017
- News
A Safer—and Speedier—Way to Name Your Startup
image by Edmon de Haro So you have an idea for a new business, product, or service. What are you going to call it? As any cash-strapped entrepreneur, product manager, or “creative” will tell you, that decision can be critical when it... View Details
Keywords: Julia Hanna
- 01 Apr 1997
- News
The Businesslike Gourmet: Karen Page on America's Foodservice Industry
Karen Page (MBA '89) is a consultant to Fortune 500 food companies in marketing strategy, culinary trends, and new product development. With her husband, Andrew Dornenburg, a professional chef, she has written the award-winning Becoming a... View Details
- 06 Jul 2015
- News
Lights! Camera... Market!
our marketing program was very much in line with what we do in product development.” The plan, then, became to look at how Terra could best support the making of the film, without interfering with the View Details
- 07 Jan 2025
- Blog Post
Revolutionizing Wellness: Kate Twist (MBA 2008) Shapes the Future of Consumer Health Brands
as Manager, Clinique Global Marketing, rising quickly to a Director role. “Joining the Clinique brand at Estee Lauder allowed me to get more classic brand management training in a big corporation. Developing new skincare products and... View Details
- 20 May 2019
- Blog Post
Makeup: How Kenya Hunt Transformed Her Career Through Cosmetics
appreciated most: “It’s a technical process that is also very creative.” Over time, her part time hobby became a genuine career ambition. “I wanted to do something that smashed technique and creativity together.” Research leads to rewards... View Details
Keywords: Consumer Products / Retail