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  • July 1990 (Revised April 1998)
  • Supplement

Nordstrom: Dissension in the Ranks? (B)

By: Robert L. Simons and Hilary Weston
Presents a follow-up to the (A) case. View Details
Keywords: Rank and Position; Conflict and Resolution; Consumer Products Industry; Consumer Products Industry
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  • July 2012
  • Case

Johannes Linden: Managing the Global Executive Committee

By: Linda A. Hill and Mark Rennella
Johannes Linden is the Director of the Washer and Dryer division of Fluss, a large Swiss appliance manufacturer. Soon after the company completes its revenue projections and bonus targets for the upcoming year, Linden shares some good news with his leadership team, the... View Details
Keywords: Leadership Style; Groups and Teams; Organizational Culture; Management Style; Motivation and Incentives; Power and Influence; Multinational Firms and Management; Consumer Products Industry; Consumer Products Industry; Switzerland
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  • 05 Sep 2012
  • First Look

First Look: September 5

Motivation Authors:F. Gino and S. Wiltermuth Publication:Journal of Personality and Social Psychology (forthcoming) Abstract We propose that separating rewards into categories can increase motivation, even when those categories are... View Details
Keywords: Sean Silverthorne
  • 07 Aug 2018
  • First Look

New Research and Ideas, August 8, 2018

improvements in delivering specific healthcare services and justify further investigation of process improvements. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=54827 in press Journal of Personality and Social View Details
Keywords: by Sean Silverthorne
  • 26 Mar 2019
  • Working Paper Summaries

Mitigating the Negative Effects of Customer Anxiety Through Access to Human Contact

Keywords: by Michelle A. Shell and Ryan W. Buell; Health
  • 10 Nov 2008
  • Research Event

Social Media Leads the Future of Technology

buying?" Tv And The Internet Pressure has been building for a merging of television and the Internet, said Intel's Eric Kim. Consumers now expect Internet service everywhere, with implications for entertainment and advertising. For... View Details
Keywords: by Martha Lagace
  • 01 Aug 2008
  • What Do You Think?

Has the Time Come for “Stretch” in Management?

flat-footed on the issue of fuel efficiency? Granted, Detroit was busy catering to consumer demands for more profitable, lower-mileage vehicles. But at the same time, could stretch have given greater urgency to responses to alternative... View Details
Keywords: by Jim Heskett
  • 05 May 2003
  • Research & Ideas

Sharing the Responsibility of Corporate Governance

California consumers who rely on gas to heat their homes and cook their food. On the other hand, directors negotiating the sale of a Delaware corporation to a company controlled by a single individual would be obligated to accept the... View Details
Keywords: by Carla Tishler
  • 06 Dec 2011
  • First Look

First Look: Dec. 6

2011) Abstract In a vitally important relationship famously caricatured as the "Mad Mullahs" v. the "Great Satan," the fraught negotiating history and future of Iran and the United States demands historical, cultural, and View Details
Keywords: Sean Silverthorne
  • 06 Sep 2011
  • Research & Ideas

How Small Wins Unleash Creativity

of the most common ways that managers unwittingly undermine daily progress is by failing to make timely decisions or provide clear, consistent goals. Here's an example from a work diary in a consumer products company: Had meetings [  ] to... View Details
Keywords: by Carmen Nobel
  • 13 Nov 2007
  • Research & Ideas

Six Steps for Reinvigorating America

solving." I think it is a new model for the future. We don't rely on government to do everything, so it's natural to define a new kind of capitalism that in the minds of consumers and the public will be motivated by something other... View Details
Keywords: by Sean Silverthorne
  • 12 Jan 2010
  • First Look

First Look: Jan. 12

to meet or beat key benchmarks. This paper examines this hypothesis by testing how different types of marketing expenditures are used to boost earnings for a durable commodity consumer product, which can be easily stockpiled by... View Details
Keywords: Martha Lagace
  • 17 Jan 2012
  • First Look

First Look: January 17

http://journals.aomonline.org/InPress/main.asp?action=preview&art_id=1065&p_id=2&p_short=AMLE Honest Rationales for Dishonest Behavior Authors:F. Gino and S. Ayal Publication:In The Social Psychology of Morality: Exploring the... View Details
Keywords: Sean Silverthorne
  • 27 Dec 2010
  • Research & Ideas

HBS Faculty on 2010’s Biggest Business Developments

innovations, or selling services—to step up and lead without a hierarchy. Consumer marketing companies are lining up to use these networks to reach their tailored demographics with highly personalized messages. Already they are... View Details
Keywords: by Staff
  • 2011
  • Working Paper

Quantity vs. Quality: Exclusion by Platforms with Network Effects

By: Andrei Hagiu
This paper provides a simple model of platforms with direct network effects, in which users value not just the quantity (i.e., number) of other users who join, but also their average quality in some dimension. A monopoly platform is more likely to exclude low-quality... View Details
Keywords: Multi-sided Platforms; Exclusion; Quality And Quantity; Cost; Governing Rules, Regulations, and Reforms; Network Effects; Market Participation; Digital Platforms; Monopoly; Quality; Motivation and Incentives; Strategy
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  • September 1984
  • Case

Henkel Corp.: International Sealants Brand SISTA (B)

By: Robert J. Dolan
Describes the outcome of implementation of the standardized plan described in Henkel (A). View Details
Keywords: Marketing Strategy; Globalization; Expansion; Profit; Conflict Management; Outcome or Result; Consumer Products Industry; Consumer Products Industry; Europe; West Germany
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  • 20 Jul 2010
  • First Look

First Look: July 20

management of Vale, a Brazilian diversified mining company and the largest iron ore producer in the world, was under pressure from at least two fronts. First, the emergence of China as the most important consumer of iron ore in the last... View Details
Keywords: Martha Lagace
  • 04 Dec 2012
  • First Look

First Look: December 4

applications available on it. Our model is based on the observation that even if users prefer application variety, applications often also exhibit direct network effects. When there are direct network effects, users prefer to consume the... View Details
Keywords: Carmen Nobel
  • June 2020
  • Article

Real-time Data from Mobile Platforms to Evaluate Sustainable Transportation Infrastructure

By: Omar Isaac Asensio, Kevin Alvarez, Arielle Dror, Emerson Wenzel, Catharina Hollauer and Sooji Ha
By displacing gasoline and diesel fuels, electric cars and fleets reduce emissions from the transportation sector, thus offering important public health benefits. However, public confidence in the reliability of charging infrastructure remains a fundamental barrier to... View Details
Keywords: Environmental Sustainability; Transportation; Infrastructure; Behavior; AI and Machine Learning; Demand and Consumers
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  • August 2022
  • Teaching Note

BTS & ARMY

By: Doug J. Chung and Kay R. Koo
Industry leaders must define a particular outcome of interest (i.e., an objective) to establish an organization’s strategy. BTS’s initial objective was to increase brand recognition and to acquire a solid fanbase. The proliferation of social network platforms... View Details
Keywords: Cultural Diversity; Brand Equity; Go-to-market Strategy; Social Network; Entertainment Industry; Brands and Branding; Customer Relationship Management; Consumer Behavior; Social and Collaborative Networks; Social Entrepreneurship; Digital Platforms; Digital Marketing; Music Industry
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