Publications

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23 Jun 2009
First Look

First Look: June 23

variety of applications and services that drive the popularity of software. The first principle focuses on enabling choice: firms should allow consumers and partners to have a real choice between complementary products and services from... View Details

Keywords: Martha Lagace

26 Mar 2019
Working Paper Summaries

Mitigating the Negative Effects of Customer Anxiety Through Access to Human Contact

Keywords: by Michelle A. Shell and Ryan W. Buell; Health

November 2024
Case

Demond Martin and WellWithAll

By: Hise Gibson, Archie L. Jones and Ai-Ling Jamila Malone

This case study chronicles the transformative entrepreneurial path of Demond Martin, co-founder and CEO of WellWithAll, a health and wellness startup. Motivated by a pivotal life experience and deep concern for racial health inequities, Martin transitions from a... View Details

2008
Article

Entrepreneurial Ventures and Whole-body Donations: A Regional Perspective from the United States

By: Michel Anteby and Mikell Hyman

Human cadavers are crucial to medical science. While the debate on how to secure sufficient cadavers has focused primarily on donors' behaviors, procuring organizations' roles in increasing donations remain less explored. The United States offers a unique setting in... View Details

Keywords: Entrepreneurship; Behavior; Programs; Nonprofit Organizations; Business Ventures; Health Testing and Trials; Demand and Consumers; Supply Chain; For-Profit Firms; Organizations; Training; United States

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19 Oct 2017
Research & Ideas

How Charitable Organizations Can Thwart Excuses for Not Giving

motivations for prosocial behavior, such as volunteering and charitable giving. These insights are important not only for nonprofits trying to motivate donors to give, but also for almost any company that wants to convince consumers the... View Details

Keywords: by Michael Blanding

January 2010 (Revised March 2013)
Case

HubSpot: Lower Churn through Greater CHI

By: F. Asis Martinez Jerez, Thomas Steenburgh, Jill Avery and Lisa Brem

HubSpot, a web marketing startup is under pressure from VCs to rapidly acquire new customers and to maintain a low level of customer churn. In the case, students explore the drivers of customer churn and uncover opportunities to increase customer retention across the... View Details

Keywords: Business Startups; Customer Relationship Management; Customer Satisfaction; Customer Value and Value Chain; Forecasting and Prediction; Consumer Behavior; Happiness; Consulting Industry

13 May 2014
First Look

First Look: May 13

networking. Drawing from moral psychology research, we posit that this intentional behavior has unintended consequences for an individual's morality. Unlike personal networking in pursuit of emotional support or friendship, and unlike... View Details

Keywords: Sean Silverthorne

04 Dec 2007
First Look

First Look: December 4, 2007

Working PapersThe "Fees Savings" Link, or Purchasing Fifty Pounds of Pasta Authors:Michael I. Norton and Leonard Lee Abstract Many consumers have had the experience of entering discount membership clubs to make a few... View Details

Keywords: Martha Lagace

September 2019 (Revised February 2020)
Teaching Note

Fishbowl: Scaling Up

By: Leslie K. John

Email mking@hbs.edu for a courtesy copy.

Teaching Note for HBS No. 919-013. Fishbowl is a social media app that allows professionals to connect with other relevant professionals both within their company and... View Details

December 2018 (Revised February 2020)
Case

Fishbowl: Scaling Up

By: Leslie K. John

Fishbowl is a social media app that allows professionals to connect with other relevant professionals both within their company and across industry. Unlike many other social media apps, on which users typically present idealized portraits of themselves, on Fishbowl,... View Details

06 Sep 2011
Research & Ideas

How Small Wins Unleash Creativity

of the most common ways that managers unwittingly undermine daily progress is by failing to make timely decisions or provide clear, consistent goals. Here's an example from a work diary in a consumer products company: Had meetings [ ] to... View Details

Keywords: by Carmen Nobel

Research Summary

Overview

I am a field researcher studying the relational nature of work. Organizations are inherently social institutions and provide myriad opportunities for relationship formation. My work begins with the simple insight that all relationships are not equal: interpersonal... View Details

Keywords: Prosocial Motivation; Feedback; Personal Development; Needs; Organizational Design; Performance Productivity; Social and Collaborative Networks; Networks; Groups and Teams; Family and Family Relationships; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry

04 Sep 2019
Research & Ideas

'I Know Why You Voted for Trump' and Other Motivation Misperceptions

studies consumer decision-making, with a particular interest in how we make sense of other people’s choices. Just five days after the election, Barasz conducted an online survey that asked Trump voters what spurred them to vote for the... View Details

Keywords: by Dina Gerdeman

October 2015
Teaching Plan

The Coca-Cola Company's Case for Creative Transformation

By: Thales Teixeira

This Teaching Plan is to be used with the Video Case "The Coca-Cola Company's Case for Creative Transformation" (HBS No. 815-714) View Details

03 Feb 2009
First Look

First Look: February 3, 2009

Publication: Il Sole 24 Ore S.p.A., in press Abstract A collection of papers on ethics, translated into Italian. Social Decision Making: Social Dilemmas, Social Values, and Ethical Judgments Editors: R. M. Kramer, A. E. Tenbrunsel, and M. H. Bazerman Publication: View Details

Keywords: Martha Lagace

06 Sep 2016
First Look

September 6, 2016

between portfolio choice and return realizations. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=51573 In Press Journal of Personality and Social Psychology Risky Business: When Humor Increases and Decreases Status By:... View Details

Keywords: Carmen Nobel

September 1984
Case

Henkel Corp.: International Sealants Brand SISTA (B)

By: Robert J. Dolan

Describes the outcome of implementation of the standardized plan described in Henkel (A). View Details

Keywords: Marketing Strategy; Globalization; Expansion; Profit; Conflict Management; Outcome or Result; Consumer Products Industry; Consumer Products Industry; Europe; West Germany