Consumer Protection - Publications - Faculty & Research

23 Aug 2016
First Look

August 23, 2016

authors discuss how these new digital disruptors allow consumers to benefit from one activity (e.g., watching shows) without incurring the cost of the other (e.g., watching ads) and offer strategies for established businesses to respond... View Details

Keywords: Sean Silverthorne

02 Oct 2015
News

The ‘F’ Word

of risk and released me from a personal prison of achievement. Some context: In 1999, I joined a large-scale startup providing a new consumer phone service in Brazil. We raised $2.5 billion, hired 4,000 people in two years, and... View Details

Keywords: Walt Disney Studios

01 Dec 2016
News

Alumni Books of 2016

and food habits to marriage and old age, from music and language to celebrities and censorship, he looks at over a hundred ads to study how the Indian consumer has changed over the past five decades and how advertising and society have... View Details

19 Apr 2011
First Look

First Look: April 19

elaborate geysers with Diet Coke as their main ingredient, were among the most viewed online videos at the time but were not initially sanctioned by the company. Donnelly knew that opening up the brand to creative consumers was necessary,... View Details

Keywords: Sean Silverthorne

22 May 2007
First Look

First Look: May 22, 2007

chapter as one of the great marketing companies, in league with Kraft Food or Coca-Cola. The job of the next CEO would be to unlock the enterprise value of the company in the face of continuing customer consolidation and increasingly diverse View Details

Keywords: Martha Lagace

Web

Print View - Course Catalog

globally-competitive capital (increasingly from the Global South) find minimally regulated zones for investment; a middle class of consumers continues to rapidly expand; and information-technology empires unfold at a rapid pace. On the... View Details

30 May 2000
Research & Ideas

Market Makers Bid for Success

must pay the cost of the marketplace, not the sellers. Sahlman: Scott, can you give us the short version of your career? Randall: After working at Procter & Gamble in brand management and in consumer packaged goods, I got into... View Details

Keywords: by Staff; Web Services; Technology

Web

Past Issues - Alumni

create deep economic and social change, NBA Africa is shooting for a continental shift in basketball Singing to the Corn Taylor Keen’s Sacred Seed project shows how a Native American approach to agriculture can protect the planet’s... View Details

Publications