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- Faculty Publications (127)
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- All HBS Web (567)
- Faculty Publications (127)
- 16 Jul 2013
- First Look
First Look: July 16
The Dynamic Effects of Bundling as a Product Strategy By: Derdenger, Timothy, and Vineet Kumar Abstract—Several key questions in bundling have not been empirically examined: Is mixed bundling more effective than pure bundling or pure components? Does correlation in... View Details
Keywords: Anna Secino
- 25 Jan 2011
- First Look
First Look: Jan. 25
PublicationsThe Strategic Use of Brand Biographies Authors:Jill Avery, Neeru Paharia, Anat Keinan, and Juliet Schor Publication:Research in Consumer Behavior (forthcoming) Abstract We introduce the concept of a brand biography to... View Details
Keywords: Sean Silverthorne
- 13 Jul 2010
- First Look
First Look: July 13
http://www.hbs.edu/research/pdf/10-114.pdf Platforms and Limits to Network Effects (revised) Authors:Hanna Halaburda and Mikołaj Jan Piskorski Abstract We model conditions under which agents in two-sided matching markets would rationally View Details
Keywords: Martha Lagace
- 20 Sep 2011
- First Look
First Look: September 20
Publication:Journal of Consumer Psychology (forthcoming) Abstract In four studies in which consumers assembled IKEA boxes, folded origami, and built sets of Legos, we demonstrate and investigate boundary... View Details
Keywords: Sean Silverthorne
- 09 Dec 2021
- News
Higher Returns
practices and sustainable products. They're the ones checking the packaging and labeling to ensure that there is a positive social and environmental impact message as well, specifically on consumer products. And they View Details
- 08 Nov 2016
- First Look
November 8, 2016
with oversupply and declining demand and to New World winemakers faced with rising costs and a deteriorating image. But changing Chinese market conditions and consumer preferences required both sets of... View Details
Keywords: Sean Silverthorne
- 05 Mar 2019
- First Look
New Research and Ideas, March 5, 2019
core business, ranging from environmental issues to LGBTQ rights and race relations. In the first study of this phenomenon, we implement two framed field experiments to provide evidence on how CEO activism can influence public opinions about government policies and... View Details
Keywords: Dina Gerdeman
- 10 Mar 2009
- First Look
First Look: March 10, 2009
or beat key benchmarks. This paper examines this hypothesis by testing how different types of marketing expenditures are used to boost earnings for a durable commodity consumer product which can be easily stockpiled by end-consumers as... View Details
Keywords: Martha Lagace
- 27 Mar 2012
- First Look
First Look: March 27
are determined not only by the quality of the product, but also by the incentives of the media outlet providing the review. For example, a media outlet may have the incentive to provide favorable coverage to certain authors or to slant reviews toward the horizontal... View Details
Keywords: Carmen Nobel
- 22 Aug 2011
- Research & Ideas
Getting to Eureka!: How Companies Can Promote Creativity
participants would win from a high of $1,000 to a low of $0. The extra money did have an effect—but not nearly as much as the preference sorting. Among higher-skilled workers, the number of engineers who worked a minimum number of hours... View Details
Keywords: by Michael Blanding
- 22 Feb 2016
- Research & Ideas
The ‘Mother of Fair Trade’ was an Unabashed Price Protectionist
state police powers to control competitive practices and price outcomes for ordinary goods and services was nothing less than a constitutional revolution, which would also affect labor standards, wage legislation, and consumer prices.”... View Details
- 06 Mar 2012
- First Look
First Look: March 6
PublicationsStrength in Numbers: The Political Power of Weak Interests Author:Gunnar Trumbull Publication:Harvard University Press, forthcoming Abstract This book investigates the sources of interest group influence has on public policy. Trumbull argues that diffuse... View Details
Keywords: Sean Silverthorne
- 12 Oct 2006
- First Look
First Look: October 12, 2006
worldwide for exquisite design of consumer electronics products, strives to better integrate software design into its traditional physical product design processes to meet the demands of a post-iPod world. Details the Bang & Olufsen... View Details
Keywords: Sean Silverthorne
- 17 Jan 2012
- First Look
First Look: January 17
studies the direct effects of managers' biases and nonstandard preferences on their decisions. We review relevant psychology, economic theory and predictions, empirical challenges, empirical evidence, new directions such as behavioral... View Details
Keywords: Sean Silverthorne
- 26 Feb 2008
- First Look
First Look: February 26, 2008
Prevention-focused and older individuals—who engage in processing that shifts reference points to less extreme instances—show a decreased sensitivity to variance. We discuss the marketing implications of preferences for variance. Adding... View Details
Keywords: Martha Lagace
- 15 Jul 2008
- First Look
First Look: July 15, 2008
developing countries. Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=708030 Opening Pandora's Box Harvard Business School Case 607-135 Pandora.com provided a highly customizable online radio service tailored to listeners' musical... View Details
Keywords: Martha Lagace
- 23 Sep 2014
- First Look
First Look: September 23
Abstract—Do people from different countries and different backgrounds have similar preferences for how much more the rich should earn than the poor? Using survey data from 40 countries (N = 55,238), we compare respondents' estimates of... View Details
Keywords: Sean Silverthorne
- 01 Dec 1999
- News
A Class Act
receive a considerable amount of my information and photos via e-mail from classmates, usually soon after a new Bulletin comes out, and people see my e-mail address," reports 1993 Section E cocorrespondent Julia Leung Chin. Many of the older class correspondents View Details
Keywords: Nancy O. Perry
- 06 Mar 2018
- First Look
First Look at Research and Ideas, March 6, 2018
Charles C.Y., and Jesse M. Fried Abstract—It’s no secret that the American economy is suffering from the twin ills of slow growth and rising income inequality. Many lay the blame at the doors of America’s largest public corporations. The charge? These firms View Details
Keywords: Sean Silverthorne
- 01 Sep 2008
- News
Balanced Equation
still true today: eBay enables users to trade with other people without regard to time and distance. It makes inefficient markets efficient. What kind of communications devices do you use? I may be the last person on earth who does not have a BlackBerry. I View Details