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  • All HBS Web  (1,187)
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← Page 27 of 1,187 Results →
  • 23 Aug 2010
  • Research & Ideas

The Drive to Acquire’s Impact on Globalization

corporate abuses or (2) less-developed nations roughly equal in power and with some control of corporate abuses. Unfortunately, much of today's international trade does not meet these conditions. Under the colonial system, View Details
Keywords: by Paul R. Lawrence
  • 24 Jun 2013
  • Research & Ideas

Is Your iPhone Turning You Into a Wimp?

monitor? The answer may determine whether you'll play the wimp or the hero in your next office meeting. The body posture inherent in operating everyday gadgets affects not only your back, but your demeanor, reports a new experimental study entitled iPosture: The Size... View Details
Keywords: by Carmen Nobel; Consumer Products; Consumer Products
  • 01 Sep 2011
  • News

Green Day

(a representative sample of the School’s green business leaders) are doing just that. — The HBS Green Business Alumni Association welcomes new members and volunteers. A Growth Business Sykué Bioenergia Power Couple: Ana Maria Diniz and... View Details
Keywords: Julia Hanna;Sarah Auerbach; Electric Power Generation, Transmission, Distribution; Electric Power Generation, Transmission, Distribution; Electric Power Generation, Transmission, Distribution; Electric Power Generation, Transmission, Distribution
  • 16 Jun 2003
  • Research & Ideas

Peeling Back the Global Brand

powerful countries—homes of transnationals—are less persuaded by the dimensions," said Holt. And as national borders become less important, niches or pockets of consumer preferences become more... View Details
Keywords: by Martha Lagace; Consumer Products; Consumer Products
  • 26 Feb 2014
  • Research & Ideas

How Grocery Bags Manipulate Your Mind

out that an everyday item has the power to act as both angel and devil every time we go to the grocery store. It lurks in car trunks and pantries all over the world, waiting to guide us simultaneously down paths of virtue and vice. What... View Details
Keywords: by Carmen Nobel; Retail
  • 01 Dec 2015
  • News

Faculty Q&A: The Price Is Right

What intrigued you about the pay-what-you-want (PWYW) model? It’s very unusual for a firm or a seller to completely relinquish pricing power to their customers. Typically consumers encounter a price, and... View Details
Keywords: Julia Hanna
  • 30 Sep 2013
  • Research & Ideas

Do Mergers Hurt Product Quality?

There's a lot of worry afoot whenever companies merge. Wall Street worries about the stock price. Employees worry about potential job cuts. And consumers worry about the fate of their favorite products: Whither the price and the quality?... View Details
Keywords: by Carmen Nobel; Consumer Products
  • June 2009
  • Article

How Concepts Affect Consumption

By: Dan Ariely and Michael I. Norton
Duke behavioral economist Ariely and Harvard Business School professor Norton explore how our consumption of concepts influences physical consumption, both positively and negatively. View Details
Keywords: Spending; Marketing Communications; Consumer Behavior; Power and Influence
Citation
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Ariely, Dan, and Michael I. Norton. "How Concepts Affect Consumption." Harvard Business Review 87, no. 6 (June 2009).
  • 26 Oct 2017
  • Research Event

In an Era of 'Fake News,' What is the Future of Advertising and Publishing?

Young’s media and entertainment practice put it, “The consumers have already taken all the pieces apart.” Anand summed up what is apparent now, but wasn’t obvious when the internet was created: “The power of... View Details
Keywords: by Jen Deaderick; Media & Broadcasting; Journalism & News
  • 18 Apr 2005
  • Research & Ideas

Selling Luxury to Everyone

Luxury is the new essential. Consumers know it and retailers are reaping the bounty. At a "Growth Strategies in the Luxury Goods Industry" panel on April 3 at the HBS Retail and Luxury Goods Conference, moderator Nancy F. Koehn... View Details
Keywords: by Julie Jette; Consumer Products
  • 02 Nov 2020
  • What Do You Think?

Is Antitrust Just a Quaint Notion in the Digital Age?

Joel put it, “Though I get the point that their behavior excludes competitors, the consumer would seem to benefit for now. What I wonder is why there is not more aggressive enforcement where the consumer is... View Details
Keywords: by James Heskett; Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products
  • 16 Feb 2004
  • Research & Ideas

Marketing Wine to the World

industry. Buyer power appears to be higher in the Old World. Consumers are more sophisticated and somewhat more price sensitive in the Old World than in the New World. More sales occur through supermarkets... View Details
Keywords: by Manda Salls; Consumer Products; Consumer Products; Consumer Products
  • 09 May 2011
  • Research & Ideas

Moving From Bean Counter to Game Changer

and consumer lending. The researchers chose to study risk-management experts because their role has risen in importance with demands for improved corporate governance and the need for better forecasting and modeling. After the financial... View Details
Keywords: by Kim Girard; Banking
  • 06 May 2002
  • Research & Ideas

A Toolkit for Customer Innovation

manufacturer required. Indeed, the trend toward customers as innovators has the power to completely transform industries. In the semiconductor business, it has led to a custom-chip market that has grown to more than $15 billion. The... View Details
Keywords: by Stefan Thomke & Eric Von Hippel
  • 22 Oct 2013
  • News

Pulling the Plug

Eric Giler by Francis Storrs Standing on the stage of TEDGlobal in Oxford, England, WiTricity CEO Eric Giler (MBA 1982) is nervous. It's July 2009, and he's about to show how his company's technology can beam electricity through the air to wirelessly View Details
Keywords: Francis Storrs; Electric Power Generation, Transmission, Distribution; Electric Power Generation, Transmission, Distribution; Electric Power Generation, Transmission, Distribution; Electric Power Generation, Transmission, Distribution; Electric Power Generation, Transmission, Distribution; Electric Power Generation, Transmission, Distribution
  • 01 Dec 2014
  • News

Forecasting ’15

Then we networked that digital information together. And now we can analyze that information in new and powerful ways. That’s really going to be the big payoff from the feeding of the electronic health records process. Because right now,... View Details
Keywords: Food Services and Drinking Places; Hospitality; Ambulatory Health Care Services; Health, Social Assistance
  • Profile

Juan Camargo

save gas money. That won't work for the ELR. "The consumer we're targeting is not that price conscious," notes Camargo, adding that it's more of an emotional purchase. "When they drive a vehicle, they want it to be a... View Details
Keywords: Consumer Products; Consumer Products; Consumer Products
  • April 2006
  • Background Note

Designing Sustainable Service Models

By: Frances X. Frei
Taught as the second module in a Harvard Business School course on Managing Service Operations. Addresses the challenge of designing service models that effectively incorporate a customer operating role, as well as how to align operations to deliver value to both the... View Details
Keywords: Business Model; Customers; Design; Managerial Roles; Consumer Behavior; Service Operations; Power and Influence; Value
Citation
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Frei, Frances X. "Designing Sustainable Service Models." Harvard Business School Background Note 606-031, April 2006.
  • 17 Jun 2013
  • Research & Ideas

Advertising Symbiosis: The Key to Viral Videos

expenditures. Advertisers can get the most bang for the buck if they post their videos on YouTube and then motivate consumers to disseminate the ads for them, via email or social media. Getting an ad to go viral is among the cost-saving... View Details
Keywords: by Carmen Nobel; Advertising
  • 11 Aug 2014
  • HBS Case

The Business of Behavioral Economics

couple it with loss aversion, and you put people in a position where they're more likely to go out and exercise." StickK has incorporated another economic principle—the power of social norms—to keep people on track. Users create an online... View Details
Keywords: by Michael Blanding; Food & Beverage; Health
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