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Show Results For
- All HBS Web
(1,191)
- People (6)
- News (320)
- Research (743)
- Events (1)
- Multimedia (6)
- Faculty Publications (187)
- 02 Apr 2015
- Research & Ideas
Digital Initiative Summit: Big Messages, Small Screens, Many Choices
is, if the app is the way we interact with the brands, how do you get me to be one of your favorite apps?" Gupta said that a successful app must provide obvious, unique value—and meet consumers where they live. As an example, he cited the... View Details
- 17 Nov 2016
- News
Wired for Innovation
ultimate goal of selling transmission capacity to generators of renewable-energy seeking to get their product to market; or to utilities looking to access the lowest-cost clean power in the country. To make that happen, Skelly spends much... View Details
- 24 Jun 2013
- Research & Ideas
Is Your iPhone Turning You Into a Wimp?
monitor? The answer may determine whether you'll play the wimp or the hero in your next office meeting. The body posture inherent in operating everyday gadgets affects not only your back, but your demeanor, reports a new experimental study entitled iPosture: The Size... View Details
- 01 Feb 2002
- News
Telling the Electronic Century's Unfinished Story
Inventing the Electronic Century: The Epic Story of the Consumer Electronics and Computer Industries (The Free Press) is the fourth major book by Alfred D. Chandler, Jr., the School's Isidor Straus Professor of Business History, Emeritus.... View Details
- 16 Jun 2003
- Research & Ideas
Peeling Back the Global Brand
powerful countries—homes of transnationals—are less persuaded by the dimensions," said Holt. And as national borders become less important, niches or pockets of consumer preferences become more... View Details
- 23 Aug 2010
- Research & Ideas
The Drive to Acquire’s Impact on Globalization
corporate abuses or (2) less-developed nations roughly equal in power and with some control of corporate abuses. Unfortunately, much of today's international trade does not meet these conditions. Under the colonial system, View Details
Keywords: by Paul R. Lawrence
- 01 Sep 2011
- News
Green Day
(a representative sample of the School’s green business leaders) are doing just that. — The HBS Green Business Alumni Association welcomes new members and volunteers. A Growth Business Sykué Bioenergia Power Couple: Ana Maria Diniz and... View Details
- 23 Sep 2013
- Research & Ideas
Status: When and Why It Matters
Consumers pay handsomely for products that are considered the best of the best in their league, whether they are the fastest cars, the fanciest handbags, or the finest wines. But for what, exactly, are they paying a premium? The superior... View Details
Keywords: by Dina Gerdeman
- 26 Feb 2014
- Research & Ideas
How Grocery Bags Manipulate Your Mind
out that an everyday item has the power to act as both angel and devil every time we go to the grocery store. It lurks in car trunks and pantries all over the world, waiting to guide us simultaneously down paths of virtue and vice. What... View Details
- 01 Dec 2015
- News
Faculty Q&A: The Price Is Right
What intrigued you about the pay-what-you-want (PWYW) model? It’s very unusual for a firm or a seller to completely relinquish pricing power to their customers. Typically consumers encounter a price, and... View Details
Keywords: Julia Hanna
- 06 May 2002
- Research & Ideas
A Toolkit for Customer Innovation
manufacturer required. Indeed, the trend toward customers as innovators has the power to completely transform industries. In the semiconductor business, it has led to a custom-chip market that has grown to more than $15 billion. The... View Details
Keywords: by Stefan Thomke & Eric Von Hippel
- 18 Apr 2005
- Research & Ideas
Selling Luxury to Everyone
Luxury is the new essential. Consumers know it and retailers are reaping the bounty. At a "Growth Strategies in the Luxury Goods Industry" panel on April 3 at the HBS Retail and Luxury Goods Conference, moderator Nancy F. Koehn... View Details
- June 2009
- Article
How Concepts Affect Consumption
By: Dan Ariely and Michael I. Norton
Duke behavioral economist Ariely and Harvard Business School professor Norton explore how our consumption of concepts influences physical consumption, both positively and negatively. View Details
Ariely, Dan, and Michael I. Norton. "How Concepts Affect Consumption." Harvard Business Review 87, no. 6 (June 2009).
- 26 Oct 2017
- Research Event
In an Era of 'Fake News,' What is the Future of Advertising and Publishing?
Young’s media and entertainment practice put it, “The consumers have already taken all the pieces apart.” Anand summed up what is apparent now, but wasn’t obvious when the internet was created: “The power of... View Details
- 16 Feb 2004
- Research & Ideas
Marketing Wine to the World
industry. Buyer power appears to be higher in the Old World. Consumers are more sophisticated and somewhat more price sensitive in the Old World than in the New World. More sales occur through supermarkets... View Details
- 09 May 2011
- Research & Ideas
Moving From Bean Counter to Game Changer
and consumer lending. The researchers chose to study risk-management experts because their role has risen in importance with demands for improved corporate governance and the need for better forecasting and modeling. After the financial... View Details
- 22 Oct 2013
- News
Pulling the Plug
Eric Giler by Francis Storrs Standing on the stage of TEDGlobal in Oxford, England, WiTricity CEO Eric Giler (MBA 1982) is nervous. It's July 2009, and he's about to show how his company's technology can beam electricity through the air to wirelessly View Details
Keywords: Francis Storrs; Electric Power Generation, Transmission, Distribution; Electric Power Generation, Transmission, Distribution; Electric Power Generation, Transmission, Distribution; Electric Power Generation, Transmission, Distribution; Electric Power Generation, Transmission, Distribution; Electric Power Generation, Transmission, Distribution
- March 2006
- Background Note
Influencing Customer Behavior in Service Operations
By: Frances X. Frei and Amy C. Edmondson
Explores ways in which service firms can influence the behavior of their customers. Drawing from research on employee motivation and applying it to customer motivation, the note describes two levels of managerial control: instrumental control, which shapes behavior... View Details
Keywords: Customers; Governance Controls; Consumer Behavior; Service Operations; Emotions; Motivation and Incentives; Power and Influence; Service Industry
Frei, Frances X., and Amy C. Edmondson. "Influencing Customer Behavior in Service Operations." Harvard Business School Background Note 606-061, March 2006.
- 01 Dec 2014
- News
Forecasting ’15
Then we networked that digital information together. And now we can analyze that information in new and powerful ways. That’s really going to be the big payoff from the feeding of the electronic health records process. Because right now,... View Details
- 23 Apr 2014
- HBS Case
Are Electronic Cigarettes a Public Good or Health Hazard?
health," one health advocate said. Consisting of a small barrel-shaped design that mimics an actual cigarette, the devices vaporize a liquid nicotine solution, which is then inhaled without the tar and carcinogens found in smoke. View Details